Our brilliant brands and artists have all your wholesale greeting card needs covered, with over 1,600 designs for congratulating and wishing good luck. Whether you’re looking for dry humour, pop culture references, beautiful illustrations, or sweet words of wisdom, there are plenty of options for each and every store’s selection, whatever tone you’re looking to strike.
Greeting cards are a great thing to stock. We’ve all been there; you pop into a shop for a card for your friend, and somehow end up also leaving with a candle and a notebook for yourself. They’re a high margin product, brighten up the area they’re displayed in, and have a steady demand.
If you’re new to stocking greeting cards, remember you have 60 days to return anything that doesn’t sell, removing all the risk of trying new stock in your store. Help your greeting cards hit their full potential with creative displays; take a look at our visual merchandising tips for ideas.
Looking for more greeting cards to add to your assortment? Browse the ever-popular wholesale birthday cards, seasonal cards, thank you cards, and many more.
You’ll notice spikes in demand for good luck and congratulations cards that align with key events in the school and university year, with good luck cards becoming popular in late spring (before exams), and congratulations cards becoming popular around results and graduation time throughout summer.
Birthday cards are the most commonly sold type of greeting cards, followed by Christmas cards, Valentine’s Day cards, and Mother’s and Father’s Day cards. If you only want to stock a few different types of greeting cards, consider adding in a few blank options that could work for different events.
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