Wholesale Makeup

What kind of wholesale makeup can I find on CREOATE?

CREOATE collaborates with independent suppliers from the UK, Europe, and the US, providing a diverse range of wholesale makeup options. From vibrant eyeshadow palettes, long-lasting lipsticks, and foundation for all skin tones, to makeup brushes and beauty accessories — discover everything you need on CREOATE. You can also explore our wider wholesale beauty selection for complementary products. Unsure where to start? No problem! Enjoy a 60-day return policy on unopened products, allowing you to explore new brands risk-free!

Beauty trends & best selling wholesale cosmetics products

If you’re looking to tap into the latest trends, here’s a selection of wholesale beauty items and trends to keep on your radar.

Glowy skin products

Where matte-look products once reigned supreme, today’s makeup looks focus on creating a dewy, glowy skin base, with some even going as far as wanting a full-on ‘wet look’ for the skin. To tap into this trend, stock up on beauty wholesale products like cream blush and cream bronzer, dewy foundation, and moisturising serums. You can even carry this trend through to the lips with lip oils and lip glosses.

Cruelty-free cosmetics

Customers are increasingly conscious of the process behind the products they buy, and will prefer to support beauty product suppliers that don’t test on animals, and hold high ethical standards throughout their production.

Coloured mascaras

Led by TikTok, colourful, playful mascaras are tipped to be a trend for the season ahead. Although they won’t be right for every demographic, they’re a fun product to test out. And remember, if they don’t sell as well as you’d hoped, you have 60 days to return them (provided it was your first time buying from that brand).

FAQ

Is there a demand for selling makeup?

Absolutely! The global demand for makeup is soaring, with the global Beauty & Personal Care market projected to generate a revenue of $646.20bn in 2024. Consumers are constantly seeking the latest beauty trends, making selling wholesale makeup a lucrative venture. To maximise profits, we recommend a competitive profit margin ranging from 35-40%, depending on the type and brand of makeup.

What licences are required to sell makeup in the UK?

To sell makeup in the UK, you'll need to ensure compliance with regulations. You’ll need a Cosmetic Product Safety Report (CPSR) for your makeup products, to ensure they are safe for use. Additionally, include all relevant information and warnings on your product packaging, and of course, be sure to invest in product and/or public liability insurance to protect your business.

How do I price my wholesale makeup products?

Pricing makeup products depends on factors like material costs and brand positioning. For most beauty and cosmetics products, we recommend a profit margin of around 35-40%. Stay competitive in the market while ensuring your business remains profitable.

Where are these makeup and cosmetics suppliers based?

Our independent cosmetics and makeup suppliers are based across the UK, wider Europe, the USA, and Canada. The majority are based in the UK or the USA, but you can easily use the ‘Country’ filter to narrow down your search to only brands based in your country, if that’s your preference.

Can I order samples before I buy makeup in bulk through CREOATE?

We don’t offer samples, but our 60-day returns policy makes it easy to try out new brands, risk-free. If you don’t totally love your new wholesale makeup products, or they’re just not selling as well as you’d hoped, simply send them back.

Explore our range of wholesale makeup on CREOATE. Take advantage of our 60-day free returns policy and discover new brands without the risk. For quick restocks, explore our Super Shipper brands and identify sellers offering low minimum order values and high-margin products. Many retailers also complement their cosmetics selection with related products like skincare and stylish cosmetic bags. Enjoy reliable and free cross-border shipping, along with exceptional customer support as you shop with confidence.