Expand your store’s beauty offering with our wide range of wholesale makeup. Buy face makeup in bulk, alongside wholesale lip care, and wholesale eye makeup. Among our selection, you’ll find face powders, primers, and foundations in a range of shades to suit a variety of skin types. Discover concealer for covering those pesky blemishes, and highlighter to give your customers that healthy glow. While you’re browsing, why not complement the items in your cart with some of our top wholesale skincare picks? With essentials like wholesale moisturiser and creams, face serums, facial cleansers, and more fantastic products to choose from.
According to Statista, the global face makeup and cosmetics market is set to generate roughly $32.45 billion in 2024, with a projected annual growth rate of 4.30% between 2024 and 2028. Combine this with the continued popularity of viral makeup trends across TikTok, Instagram, and YouTube, it seems there’s no shortage of demand for makeup products. And while it’s certainly a profitable market, bear in mind that it is also extremely competitive. Now more than ever, retailers need to seek out unique and trending makeup products to hold customer attention, while also stocking the essentials for regular day-to-day use.
US customers stand as the leading contributors to the booming face makeup and cosmetic market. According to Statista, in 2024 the US market alone is expected to turn $7,461 million.
Of course! Many of our sellers offer a range of cruelty-free and vegan face makeup. Look for specific labels and certifications in product descriptions to make sure you’re choosing products that align with your values. In fact, for an even more curated selection of sustainable makeup picks, check out our Eco-friendly Beauty Products Collection.
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