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CREOATE is on a mission to make wholesale work for independents

Our community is made up of the small, unique, and independent businesses that make local retail so special. By cutting out the middleman (read: pricey trade fairs, marketing campaigns and distributors), we’re giving each brand the chance to sell directly to thousands of retailers around the world, and simplifying cross-border transactions while we’re at it.

To Make wholesale work for independents
All your wholesale needs under one roof

All your wholesale needs under one roof

Sourcing unique treasures from homeware and gifting, to fashion and food, we provide a platform for trade between wholesalers and retailers of all shapes and sizes. With simple tools, communication and the security of trading through a platform, there is no limit to your wholesale or retail ambitions.

Values matter

Selling products is about more than turning over inventory. We make it easy to shop by the values that matter to you and customers, such as eco-friendly products, minority-owned businesses, locally manufactured & handmade items, and much more.

Values matter
Shop small, think global

Shop small, think global

International wholesale and retail can be complex, especially for small businesses — but that shouldn’t limit your ambitions. Our growing family of retailers and wholesalers are based across the UK, Europe, US, Canada and beyond! We make trading internationally easy and stress-free with our international tools and resources.

Our Story

Our co-founders Ashley and Fahad come from a finance background, but both have strong retail roots. Ashley’s grandmother was a small business owner selling antiques and collectibles in Northern California, and Fahad’s dad was a retailer selling convenience items from his office-shop in Pakistan. But it was only when they ran a store together in London’s Covent Garden that they realised how hard retailers really have it; how exclusive the financing options are, and how hard it is to buy the right stock, in the right amounts. So they set out to fix it, all of it — and today’s CREOATE was born: a wholesale marketplace for independents that’s really for independents, complete with interest-free finance options to help you find your feet.

CREOATE began life as a dedicated team of two, but has doubled many times over since. Now, we have a growing international team of CREOATErs based in 11 different countries. We were born and raised in local communities and watched friends and families grow their small businesses. Shop local is the norm for us and we’re on a mission to help small business communities to thrive.

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What our community is saying


I use CREOATE as a buyer and wholesaler and I think it is a great platform. It is easy to buy, flexible and as a seller is perfect as I only have to concentrate on uploading my products to the platform and fulfilling orders. Highly recommend it.


Best sourcing tool for independents! CREOATE is a great tool for any small shop just starting out. It has great brands all in one place and great payment terms. It’s a great one stop shop for any form of retail.


Love shopping on CREOATE! So easy, one stop shop full of fabulous brands. Can shop anytime, billing is simple and the range with small minimums is huge! It’s now my go to place to look for great new indie brands.


Love this platform… I’m a seller and CREOATE has made me 12 wholesale sales in 7 weeks! Their communication is good when I’ve had questions etc. Definitely the wholesale platform and buyers platform to be on.

CREOATE in the press

TechCrunch Press Release

"Helping independent businesses reclaim the supply chain from global giants"

UKTN Press Release

"Creoate´s UK retailer network has 4.5x more locations than Boots, Marks and Spencer and John Lewis combined"

EUStartups Press Release

"This advanced platform is being adopted at an exponential rate"


Grow your business with Creoate

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Discover and buy unique wholesale products online at Creoate. Shop wholesale homeware, home decor products, jewellery, fashion accessories, stationery, gifts, food, drinks, kids and baby products etc. from thousands of independent wholesale vendors.


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