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OMSutra is a New York-based yoga and lifestyle brand born with a desire to preserve the beauty of deeply rooted rich craft traditions of India by supporting the artisan communities, who uphold these traditions, providing capacity and skills development to those in need. Their primary objective is to promote socially responsible design through cultural sustainability and to help create a quality product with an appeal for the global market while generating income opportunities and creating a social change for the marginalized women groups and artisans who have less access to the source of income. Each of their product is handcrafted with love, care, and attention to detail, reflecting the unique traditional skills and craftsmanship of each artisan. Make a difference and discover a new kind of shopping that prevents exploitation, lifts others out of poverty, and tries to bring peace to make the world a better place.
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