Wholesale Beauty

What kind of wholesale beauty products can I find on CREOATE?

With hundreds of beauty wholesalers selling through CREOATE, you’ve got plenty of choice when it comes to stocking your shop, spa, or salon with wholesale cosmetics and beauty products. Whether you’re a shop owner, beautician, or work in cosmetology, you’ll find the right products for you from suppliers near and far.

If you’re looking for skincare products, we have everything from science-backed serums to organic scrubs, as well as trending tools like gua shas and jade rollers. Our sellers also stock plenty of makeup products, from foundation to lip gloss, and everything in between. If you’re after something more relaxing, there’s also a wide range of bath products, including bath bombs and bath salts. And nails and hair get a look in too, with shampoo and conditioner for different hair types, as well as nail polish and nail care products.

Not sure where to start? With beauty bundles, sellers assemble a collection of their beauty products that work well together, giving you the perfect beauty starter pack if you’re new to selling in this category.

CREOATE’s sellers and distributors come from across the UK, US and Europe, but many will be able to ship orders in under three days, meaning you won’t have to wait long to stock these beauty supplies in your store. And you have 60 days to send back anything that doesn’t sell, too — just make sure you don’t open any beauty products you want to return.

Wholesale beauty product trends & bestsellers

Whether you choose to follow trends or stick to the classics, understanding what’s trending and selling well is a great place to start.

Wholesale beauty bestsellers

• Skincare & Beauty Tools — gua shas, jade rollers, and other tools that help release tension, improve blood flow, and reduce inflammation
• Bath bombs — and other bath additives (particularly in the run up to Christmas)
• Men’s grooming products — a fast-growing product category with a growing selection of products designed for men

Natural, sustainable & ‘clean’ skincare

Many customers are opting for stripped-back skincare products that put the power of natural ingredients front and centre, and many beauty wholesale suppliers are primed to offer just that.

Scientific skincare

Meanwhile, others are turning to products with a more scientific approach, getting to grips with acid exfoliators, vitamin c, hyaluronic acid, and other trending ingredients.

Self care moments

Seek out wholesale beauty products that help your customers build calming rituals, and take a moment for themselves. These products are timeless gifting options.

Vegan skincare

For anyone striving to lead a vegan or plant-based lifestyle, having beauty and skincare options that align with your values is essential. We recommend prioritising cruelty free items in your search for new beauty lines.

FAQs

What’s a ‘good’ margin for beauty products?

We recommend looking for a margin of about 35-40% when stocking beauty products and toiletries, although this depends on your business, and on the products themselves. Most makeup and skincare products don’t have a printed expiry date, and as a guideline may last up to a few years unopened. On the packaging, you’ll see a recommendation for how long you should keep the product once opened.

However natural skincare and makeup may have an expiry date, as it doesn’t contain the normal preservatives that give these products a longer shelf life. In this case, it’s better to look for a higher margin, as these products need a quicker turnaround time.

How do I know if these products meet beauty regulations in my country?

CREOATE sellers are responsible for ensuring that their products and packaging meet the requirements for each country they supply to, and can exclude any countries they’re not yet ready to sell to. So if you’re buying from CREOATE, you should only see products that match the requirements for your selected country. If you have any questions on this, please reach out to us on live chat.

Why should I buy wholesale beauty items from CREOATE?

While you can often buy wholesale beauty products directly from suppliers, you’ll get a lot more choice when you shop through CREOATE, with over 1,180 brands (and counting!) selling together in one place.

We want to make shopping for your store as easy as shopping for yourself. It’s why we offer retailers 60-day returns, and make it easy to shop from multiple sellers in one place, and check out just once. And with many suppliers offering lead times of under a week, you won’t have to wait long to stock these products in your store, or need to plan your assortment months in advance.

Does CREOATE collaborate with beauty product suppliers in the UK?

Yes! In fact a large proportion of our beauty suppliers and distributors are based in the UK or the US, with others spread across wider Europe and Canada. We make it really simple to shop from beauty suppliers wholesale wherever you’re based, and even if the brand you’re buying from is based abroad.