Nlighten Minds Ltd T/A Xperience Pakistan

Xperience Pakistan Lifestyle is my covid baby. I set up Xperience Pakistan in 2018, in which I curate experiential holidays in Pakistan as a means of changing narratives & peoples perceptions of Pakistan and its people. It was all about putting Pakistan on people’s radar for the right reasons. I also wanted to give back & tourism was the best way to help local businesses & people. In 2020 when Covid took over the world, I diversified & developed my luxury home fragrances & serving platters, I thought if I can’t take you to Pakistan let me bring it to your homes. It was my way of keeping my brand alive but also continue the educational journey of letting people know about all the places to see and visit in Pakistan. All my scents have been inspired by Pakistan & named after different cities & places but made in the UK. Refills are available for most of the range to ensure I am sustainable. I sell the products online & via pop up events in John Lewis & Harvey Nichols.