Approved by Fritz

Hi there! I'm Danielle, the founder of Approved by Fritz. We are a vibrant pet essentials brand based in New York, catering to modern dog owners who value sustainability. Our colorful accessories are designed to enhance the joyful urban lifestyle shared by dogs and their owners, not just for a few years, but for their entire lives. Fritz, my own dog, is a little spoiled like most dogs these days. I launched Approved by Fritz in the midst of the pandemic when I saw how dogs and their humans kept the city alive. The iconic color combinations I observed, such as those found in subway train seats, Brooklyn murals, and buildings, inspired me. Combining my love for the city, design, and, most importantly, dogs, I created a vibrant dog lifestyle brand for today's dog owners. Running this business and collaborating with incredible individuals who share a modern vision of pet ownership brings me immense pleasure. Please don't hesitate to reach out if you'd like more information.