Wholesale Toys and Games

What kind of wholesale toys and games will I find on CREOATE??

From understated wooden toys to bright sensory toys, and outdoor games, teddy bears and stuffed animals, and fidget toys for older kids, over 150 toy wholesalers sell through CREOATE, giving you thousands of products to choose from. Source toys and games for your store directly from independent wholesale toy suppliers in the UK, Europe and the US. Add toys and games from multiple brands to your cart and check out just once. And with many suppliers able to ship your order in under a week, you won’t have to wait long to stock these products in your store — perfect for those last-minute new season stock ups! If you're searching for more products to pair with your selection, be sure to check out our range of wholesale baby and kids' products to complement your range.

Trends to Watch for in Wholesale Toys and Games

Sustainability & eco-friendly options

With growing consumer interest in sustainability, offering toys made from natural, recycled, or biodegradable materials is essential. Look out for brands that prioritise eco-conscious practices, initiatives, and product packaging.

STEM and educational focus

STEM (Science, Technology, Engineering, Math) toys and educational games continue to be popular with parents increasingly seeking out products that blend play with learning. Stocking toys that promote cognitive development can help set your store apart from competitors, and increase sales with parents, educators, and generally a wider range of customers.

Nostalgic & Retro Toys

Time turns us all into big kids trying to relive our fondest childhood memories. Classic toys like wooden blocks, vintage games, and retro-inspired designs are always likely to make a cyclical comeback. Stocking nostalgic items can appeal to both parents and children alike, as they blend traditional play with modern designs.

FAQs

Can I buy toys from international toy brands?

Absolutely! CREOATE lets you easily shop from wholesale toy distributors near and far, international and local. Toy trends explode quickly, and this flexibility means you can always have the latest craze in stock.

What’s trending in the toys & games space?

Fidget spinners became hugely popular in 2017, and fidget toys have been trending ever since. Designed to help with focus and to bring calm, fidget toys come in many different shapes and sizes, and are a popular hit on TikTok.

What is the recommended profit margin when selling bulk toys for resale?

On CREOATE, sellers suggest a recommended retail price, or RRP you can use as a guide. However, when it comes to selling toys and games, we usually recommend a profit margin of around 50-60%.

How soon can I expect delivery for children’s toys wholesale?

Many suppliers on CREOATE offer fast shipping, with some able to dispatch orders in under three days. However, delivery times will of course vary depending on the supplier’s location and order size. For guaranteed speedy delivery, look out for our Super Shipper brands.

Can I order small quantities, or do I need to shop wholesale toys bulk?

Though all brands on CREOATE will have varying minimum spend requirements for their wholesale toys for resale, many suppliers offer flexibility in order sizes. This allows you to order small quantities or larger bulk purchases, depending on your store’s needs.

Why is CREOATE the best platform to shop wholesale toys and games?

CREOATE gives you the convenience of mixing and matching products from different brands, with the simplicity of checking out just once. We have free shipping available, as well as free 60-day returns, so you have the option to send back anything that doesn’t sell. We still approve each CREOATE seller by hand, so you know you’ll be getting high quality toys and games with margins that actually work for retailers.