--- title: Managing Footfall & The Joy of Local Collaborations, with mlkwood store description: "Mlkwood store may be one of the prettiest stores we’ve seen in a while, but it has faced its fair share of challenges over the last year: lack of passing footfall, and a few major UK lockdowns, to name a couple. Read on!" image: https://www.creoate.com/hubfs/Imported_Blog_Media/store-spotlight-mlkwood-store-1.jpeg --- [![CREOATE-logo](https://www.creoate.com/hs-fs/hubfs/CREOATE-2022/CREOATE-logo.png?width=237&height=43&name=CREOATE-logo.png "CREOATE-logo")](https://www.creoate.com) ## [Blog](https://blog.creoate.com/) [![Sign Up to shop](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25265714/7d705e6d-4ef2-4267-8ef0-fd84af378101.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/25265714/7d705e6d-4ef2-4267-8ef0-fd84af378101) [![Subscribe](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25265714/78b06ab8-ce3c-4480-a57e-7ce82cfd35af.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/25265714/78b06ab8-ce3c-4480-a57e-7ce82cfd35af) [Store Spotlight](https://www.creoate.com/blog/tag/store-spotlight) # Managing Footfall & The Joy of Local Collaborations, with mlkwood store ###### By [**Hannah**](https://www.creoate.com/blog/author/hannah) ** Last updated: 21 July, 2026 **,  First published: 27 August, 2021 *![mlkwood store](https://www.creoate.com/hs-fs/hubfs/mlkwood%20store.jpeg?width=800&height=534&name=mlkwood%20store.jpeg)* *[mlkwood store](https://www.mlkwood.co.uk/) may be one of the prettiest stores we’ve seen in a while, but it has faced its fair share of challenges over the last year: lack of passing footfall, and a few major UK lockdowns, to name a couple. We caught up with* *Lauren, one of the owners of mlkwood store, to hear all about how they’ve pivoted and adapted their business, and why mlkwood is going stronger now than ever before.* ## **Hi, Lauren! Can you tell me a bit about mlkwood store, and how you got started?** Leo and I initially opened mlkwood store as a creative gallery/studio. The inspiration for the store’s name came from the poem “Under Milkwood” by Dylan Thomas. Leo did a project all about the night and is a bit of a night owl, and the poem describes a sleepy fishing town (one much like our own), and the many interlinking stories whirring in the minds of its inhabitants… We thought it was a nice reference. Over time we have adapted and in 2020 during the pandemic we joined forces with Jordan of Three Ridings Coffee, combining both businesses under one roof, selling homewares, coffee and gifts.   ![store-spotlight-mlkwood-store](https://www.creoate.com/hs-fs/hubfs/Imported_Blog_Media/Dylan-Adjusted-1.jpeg?width=739&height=493&name=Dylan-Adjusted-1.jpeg)   ## **What’s been your biggest learning curve so far?** Originally opening as a gallery rather than a store because we did design work on the side. We have had to learn what works and sells, and what doesn’t. I think we misunderstood how hard selling art is, and we just adapted.   ## **I know mlkwood store is based a little out of the main part of Leo's Bridlington. What advice would you give to other store owners who also don’t benefit from a lot of passing trade? ** Keep at it. It takes time for people to get to know you. I would say [eye-catching marketing](https://www.creoate.com/surprise-delight-the-art-of-attracting-loyal-customers) is always helpful, especially social media. Also, get involved with exciting local and out-of-town events – this is a great way to get yourself out there and chat with others. We also benefit from multiple diverse income streams, as we’re not just a store, we offer design work, [coffee wholesale](https://www.creoate.com/product-category/coffee), coffee retail, coffee brewing equipment and then all the lovely homeware items and gifts. I know historically they say don’t spread yourself too thin, but with Covid, we found doing so has helped us ride things out a little easier. Not just from a sales perspective but also a mental one. It’s much easier to work on growing a specific part of the business, whilst one (wholesale coffee during the pandemic, for instance) slows.   ## **What are your go-to places for inspiration and advice? ** I think social media is a key place for inspiration, especially as it is updated so often and quickly. I also love magazines. Leo likes to look in old journals and books, and Jordan delves into coffee forums and articles.   ## **What’s next for mlkwood store? ** We’re currently looking for bigger premises and potentially trying to have a mixture of roastery, coffee and homeware/gifts all under one roof, but we’re waiting for the right time to do it.   ## **Where can people find and follow you? ** Our webstore: [www.mlkwood.store](https://www.mlkwood.co.uk/) Facebook: [facebook.com/mlkwoodstore](https://www.facebook.com/mlkwoodstore) Instagram: [instagram.com/mlkwood.store](https://www.instagram.com/mlkwood.store/) *Thank you so much for sharing your story with us, Lauren! We’ve loved watching mlkwood store go from strength to strength, and can’t wait to see what’s in store for the future.* Not registered with CREOATE yet? Sign up now and [start selling wholesale](https://www.creoate.com/u/signup/wholesaler/) with us today. **Related Articles:** - [Window Display Ideas](https://blog.creoate.com/blog/retail-shop-window-display) - [RRP Meaning](https://blog.creoate.com/blog/what-is-rrp) - [What is an EORI Number?](https://blog.creoate.com/blog/what-is-an-eori-number) --- **Browse Popular Categories at CREOATE:** [Wholesale Jewellery](https://www.creoate.com/product-category/jewellery) | [Wholesale Gifts](https://www.creoate.com/product-category/gifts) | [Wholesale Stationery](https://www.creoate.com/product-category/stationery) | [Wholesale Beauty Products](https://www.creoate.com/product-category/beauty) | [Wholesale Mugs](https://www.creoate.com/product-category/mugs) | [Wholesale Homeware](https://www.creoate.com/product-category/home-garden) | [Wholesale Pet Supplies](https://www.creoate.com/product-category/pet-supplies) | [Wholesale Gourmet Food](https://www.creoate.com/product-category/gourmet-food) | [Wholesale Garden & Outdoor](https://www.creoate.com/product-category/garden-outdoor) | [Wholesale Baby & Kids Products](https://www.creoate.com/product-category/kids) **Browse Trending Collections on CREOATE: **[Wholesale Halloween](https://www.creoate.com/collections/halloween) | [Wholesale Mother's Day Gifts](https://www.creoate.com/collections/mothers-day) | [Wholesale Father's Day Gifts](https://www.creoate.com/collections/fathers-day) | [Wholesale Valentine's Day Gifts](https://www.creoate.com/collections/valentines-day) | [Wholesale Spiritual Supplies](https://www.creoate.com/collections/spiritual) **>>** [View all](https://www.creoate.com/collections) ![](https://www.creoate.com/hs-fs/hubfs/CREOATE-2022/CREOATE-logo.png?width=237&height=43&name=CREOATE-logo.png) #### Stock your store with unique products from independent businesses today   ![cta-sidebar-image](https://www.creoate.com/hs-fs/hubfs/CREOATE-2022/cta-sidebar-image.png?width=192&height=128&name=cta-sidebar-image.png) [![Sign Up to shop](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25265714/7d705e6d-4ef2-4267-8ef0-fd84af378101.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/25265714/7d705e6d-4ef2-4267-8ef0-fd84af378101) ## You May Also Like [![15 Independent Brands to Stock this Mother's Day](https://www.creoate.com/hubfs/tetiana-shadrina-BgDvAapofe0-unsplash-min.jpg) ](https://www.creoate.com/blog/independent-brands-to-stock-for-mothers-day) [Trends](https://www.creoate.com/blog/tag/trends) #### [15 Independent Brands to Stock this Mother's Day](https://www.creoate.com/blog/independent-brands-to-stock-for-mothers-day) [Read more >](https://www.creoate.com/blog/independent-brands-to-stock-for-mothers-day) [![Summer 2024: Top Retail Trends to Look Out For](https://www.creoate.com/hubfs/julia-kicova-tr6uUyHOUJ0-unsplash-min.jpg) ](https://www.creoate.com/blog/summer-lifestyle-fashion-trends) [Trends](https://www.creoate.com/blog/tag/trends) #### [Summer 2024: Top Retail Trends to Look Out For](https://www.creoate.com/blog/summer-lifestyle-fashion-trends) [Read more >](https://www.creoate.com/blog/summer-lifestyle-fashion-trends) [![11 Ongoing Checks & Changes to Make to Your CREOATE Store](https://www.creoate.com/hubfs/ongoing-updates-CREOATE-store.jpg) ](https://www.creoate.com/blog/ongoing-updates-creoate-store) [Selling Wholesale](https://www.creoate.com/blog/tag/selling-wholesale) [CREOATE Seller Guides](https://www.creoate.com/blog/tag/creoate-seller-guides) #### [11 Ongoing Checks & Changes to Make to Your CREOATE Store](https://www.creoate.com/blog/ongoing-updates-creoate-store) [Read more >](https://www.creoate.com/blog/ongoing-updates-creoate-store) You may also like Recent [![15 Independent Brands to Stock this Mother's Day](https://www.creoate.com/hubfs/tetiana-shadrina-BgDvAapofe0-unsplash-min.jpg) #### 15 Independent Brands to Stock this Mother's Day Read more > ](https://www.creoate.com/blog/independent-brands-to-stock-for-mothers-day) [![Summer 2024: Top Retail Trends to Look Out For](https://www.creoate.com/hubfs/julia-kicova-tr6uUyHOUJ0-unsplash-min.jpg) #### Summer 2024: Top Retail Trends to Look Out For Read more > ](https://www.creoate.com/blog/summer-lifestyle-fashion-trends) [![11 Ongoing Checks & Changes to Make to Your CREOATE Store](https://www.creoate.com/hubfs/ongoing-updates-CREOATE-store.jpg) #### 11 Ongoing Checks & Changes to Make to Your CREOATE Store Read more > ](https://www.creoate.com/blog/ongoing-updates-creoate-store) [![10 Trends For Autumn 2025](https://www.creoate.com/hubfs/toa-heftiba-DdF96qfUI60-unsplash.jpg) #### 10 Trends For Autumn 2025 Read more > ](https://www.creoate.com/blog/autumn-products-on-creoate) [![What is Cost-Plus Pricing, and When Should You Use It?](https://www.creoate.com/hubfs/what-is-cost-plus-pricing.jpg) #### What is Cost-Plus Pricing, and When Should You Use It? 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