We don’t know about you, but Valentine’s Day always creeps up on us. No sooner are we over the festive season, and savouring the respite of the January quiet (and catching up on our admin), then February quickly rolls around, and it’s time to get your store looking Valentine’s ready.
📚 Bookmark for later: 13 Tasks for Your January Retail To-Do List
No matter what time of the year, we know our independent retail community values window display ideas that are simple, classy, unique and accessible. Here’s a roundup of some low maintenance Valentine’s day window display ideas we love:
1. Hang a heart garland
It doesn’t get easier than this! A simple garland or hanging heart curtain is an easy way to add a hint of Valentine’s Day to your shop. And better still? It easily packs away to be used year after year.
2. Repurpose your Christmas foliage
You don’t necessarily need to come up with an entirely unique window display for Valentine’s. In fact, a few simple twists on your Christmas display could work wonders.
3. Get creative with a card display
Even in today’s digital world, greeting cards are the most popular item exchanged on Valentine’s Day. This simple display spotlights the humble greeting card with a very striking result.
4. Go for a red and pink colour theme
We’ve said it once, and we’ll say it again: grouping your products by colour is a great way to create a striking window display quickly, and without buying any new props.
The red and pink colour combo is the perfect nod towards Valentine’s Day, while also being an on-trend combination in its own right. Follow this store’s example and lean into the theme even more with some simple red and pink props.
5. Work with a local window illustrator
When you have the time and budget to create them, custom window displays are always such a win. And when it comes to Valentine’s Day, it’s the florists that are winning our custom window display inspiration search.
Whether you go for something super bold and simple like The Flower Plant, or something more subtle and intricate like the Forget Me Not Yorkshire and The Bloom Project, custom window displays allow you to mark any event in a way that feels authentic for your brand.
6. Or opt for a window vinyl instead
Window vinyls are an easy way to add a seasonal spin to your window. With plenty of options available for around £30 - £50, these are an affordable way to tap into Valentine’s Day at the last minute — whether you’re looking for something modern, or something classic.
7. Spread the love with Post-it notes
We’ve saved our most creative idea until last! Get your customers to share the love with interactive Post-it note displays like the ones below.
Window display inspiration by season
When we spoke to visual merchandising consultant Sarah Manning, she said she recommends retailers update their window display once a month.
Don’t worry if that sounds intimidating! We have plenty of inspiration to keep you going through every season:
📅 6 January window display ideas
🌸 5 Spring window display ideas
🍂 17 Autumn window display ideas
🎃 7 Last-minute Halloween window display ideas
🎄 10 Easy Christmas window display ideas
🌍 And for year-round inspiration: 21 Shop window display ideas & design tips
FAQs
How do you make a good window display?
Creating a good window display comes down to two things: planning and practice! When you’re planning your window display, think about hitting multiple different levels within your composition to fill the space, and keep it interesting. You also want to incorporate products of different sizes for the same reason. We got some first-hand advice on building great window displays from a selection of independent retailers, so definitely give that a read for some inspiration:
📚 Bookmark for later: 21 Shop window display ideas & design tips
How often should I update my window display?
We’d recommend trying to update your window display roughly every month. This is to keep it looking fresh, and to make sure people passing by it don’t become ‘blind’ to it.
📚 Bookmark for later: How to increase footfall in-store: 13 things to try
