--- title: "'Freedom Day': How Are You Feeling? - The CREOATE Blog" description: Freedom Day in the UK - we're feeling a little conflicted about the removal of restrictions, but we'd love to know what you think. image: https://www.creoate.com/hubfs/Imported_Blog_Media/freedom-day-1-1.jpg --- [![CREOATE-logo](https://www.creoate.com/hs-fs/hubfs/CREOATE-2022/CREOATE-logo.png?width=237&height=43&name=CREOATE-logo.png "CREOATE-logo")](https://www.creoate.com) ## [Blog](https://blog.creoate.com/) [![Sign Up to shop](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25265714/7d705e6d-4ef2-4267-8ef0-fd84af378101.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/25265714/7d705e6d-4ef2-4267-8ef0-fd84af378101) [![Subscribe](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25265714/78b06ab8-ce3c-4480-a57e-7ce82cfd35af.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/25265714/78b06ab8-ce3c-4480-a57e-7ce82cfd35af) [News](https://www.creoate.com/blog/tag/news) # ‘Freedom Day’: How Are You Feeling? ###### By [**Hannah**](https://www.creoate.com/blog/author/hannah) ** Last updated: 21 July, 2026 **,  First published: 02 August, 2021 Monday 19th July 2021 — or ‘Freedom Day’, as it’s become commonly known — will see all coronavirus restrictions lifted in England. The UK government will be continuing to recommend that people wear face coverings in crowded public spaces, but this will no longer be enforceable by law. It seems small UK businesses are pretty divided about the easing of restrictions. According to a new poll by [Simply Business](https://www.simplybusiness.co.uk/), 53% think it’s too soon to get rid of social distancing measures, and 30% will still keep their own rules around distancing and limiting capacity.  Staff shortages are a very real concern. We’re experiencing a ‘pingdemic’, with over half a million UK residents being requested to isolate in the first week of July — a new record. The British Retail Consortium has reported that there are high street labour shortages of [up to 20%](https://www.ft.com/content/560613f2-2421-4dcf-9476-b55bd383b1f8) in some parts of the country. For small indie stores with only a small selection of staff, the risk is particularly worrying.  ## How are you feeling?  If we’re honest, we’re feeling a bit conflicted about so-called ‘Freedom Day’.  **But we’d love to know how *you* feel about it.** The CREOATE community is such a brilliant and generous one, and by sharing your thoughts and learnings so far, you can help other stores going through the same thing.  Will you be continuing with social distancing measures in store? How are your customers feeling? Have you suffered with staff shortages? Let us know in the comments, or come and join the conversation on our [Instagram page](https://www.instagram.com/creoate_wholesale/).  (And if there’s anything more we can do to support you through this strange time, please drop us an email ([hannah@creoate.com](mailto:hannah@creoate.com)). We’d love to hear from you!) We’ll end on a positive note: PayPal’s [Business of Change Report](https://newsroom.uk.paypal-corp.com/PayPal-Business-Of-Change-Recovery-and-Rebuild) found that over two thirds (69%) of owners and business leaders say they feel optimistic about the next 12 months. This next stage is definitely going to present some new challenges, but we’re very optimistic, too. Not registered with CREOATE yet? Sign up now and [start shopping wholesale](https://www.creoate.com/signup/retailer/) with us today. Related article: - [Store Spotlight: Good Grief Gift Co.](https://www.creoate.com/blog/the-good-grief-gift-co) - [World Bee Day](https://www.creoate.com/blog/world-bee-day-5-independent-brands-creating-a-buzz) - **Browse Popular Categories at CREOATE:** [Wholesale Jewellery](https://www.creoate.com/product-category/jewellery) | [Wholesale Gifts](https://www.creoate.com/product-category/gifts) | [Wholesale Stationery](https://www.creoate.com/product-category/stationery) | [Wholesale Beauty Products](https://www.creoate.com/product-category/beauty) | [Wholesale Mugs](https://www.creoate.com/product-category/mugs) | [Wholesale Homeware](https://www.creoate.com/product-category/home-garden) | [Wholesale Pet Supplies](https://www.creoate.com/product-category/pet-supplies) | [Wholesale Gourmet Food](https://www.creoate.com/product-category/gourmet-food) | [Wholesale Garden & Outdoor](https://www.creoate.com/product-category/garden-outdoor) | [Wholesale Baby & Kids Products](https://www.creoate.com/product-category/kids) **Browse Trending Collections on CREOATE: **[Wholesale Halloween](https://www.creoate.com/collections/halloween) | [Wholesale Mother's Day Gifts](https://www.creoate.com/collections/mothers-day) | [Wholesale Father's Day Gifts](https://www.creoate.com/collections/fathers-day) | [Wholesale Valentine's Day Gifts](https://www.creoate.com/collections/valentines-day) | [Wholesale Spiritual Supplies](https://www.creoate.com/collections/spiritual) **>>** [View all](https://www.creoate.com/collections) ![](https://www.creoate.com/hs-fs/hubfs/CREOATE-2022/CREOATE-logo.png?width=237&height=43&name=CREOATE-logo.png) #### Stock your store with unique products from independent businesses today   ![cta-sidebar-image](https://www.creoate.com/hs-fs/hubfs/CREOATE-2022/cta-sidebar-image.png?width=192&height=128&name=cta-sidebar-image.png) [![Sign Up to shop](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/25265714/7d705e6d-4ef2-4267-8ef0-fd84af378101.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/25265714/7d705e6d-4ef2-4267-8ef0-fd84af378101) ## You May Also Like [![New In: Meet 7 of Our New April Brands](https://www.creoate.com/hubfs/Imported_Blog_Media/new-in-brands-april.jpeg) ](https://www.creoate.com/blog/new-april-2022) [Meet the Maker](https://www.creoate.com/blog/tag/meet-the-maker) #### [New In: Meet 7 of Our New April Brands](https://www.creoate.com/blog/new-april-2022) [Read more >](https://www.creoate.com/blog/new-april-2022) [![New In: Meet 7 of Our New January Brands](https://www.creoate.com/hubfs/Imported_Blog_Media/lady-falcon-coffee-club.jpeg) ](https://www.creoate.com/blog/new-january-2022) [Meet the Maker](https://www.creoate.com/blog/tag/meet-the-maker) #### [New In: Meet 7 of Our New January Brands](https://www.creoate.com/blog/new-january-2022) [Read more >](https://www.creoate.com/blog/new-january-2022) [![Talking Life After Retail, with Rachel](https://www.creoate.com/hubfs/life-after-retail.jpg) ](https://www.creoate.com/blog/life-after-retail-rachel-walker) [Store Spotlight](https://www.creoate.com/blog/tag/store-spotlight) [Opening a Shop](https://www.creoate.com/blog/tag/opening-a-shop) #### [Talking Life After Retail, with Rachel](https://www.creoate.com/blog/life-after-retail-rachel-walker) [Read more >](https://www.creoate.com/blog/life-after-retail-rachel-walker) You may also like Recent [![New In: Meet 7 of Our New April Brands](https://www.creoate.com/hubfs/Imported_Blog_Media/new-in-brands-april.jpeg) #### New In: Meet 7 of Our New April Brands Read more > ](https://www.creoate.com/blog/new-april-2022) [![New In: Meet 7 of Our New January Brands](https://www.creoate.com/hubfs/Imported_Blog_Media/lady-falcon-coffee-club.jpeg) #### New In: Meet 7 of Our New January Brands Read more > ](https://www.creoate.com/blog/new-january-2022) [![Talking Life After Retail, with Rachel](https://www.creoate.com/hubfs/life-after-retail.jpg) #### Talking Life After Retail, with Rachel Read more > ](https://www.creoate.com/blog/life-after-retail-rachel-walker) [![10 Trends For Autumn 2025](https://www.creoate.com/hubfs/toa-heftiba-DdF96qfUI60-unsplash.jpg) #### 10 Trends For Autumn 2025 Read more > ](https://www.creoate.com/blog/autumn-products-on-creoate) [![What is Cost-Plus Pricing, and When Should You Use It?](https://www.creoate.com/hubfs/what-is-cost-plus-pricing.jpg) #### What is Cost-Plus Pricing, and When Should You Use It? 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