<p>Trends may come and go, but the beauty industry as a whole is growing steadily. Whether you&rsquo;re looking to sell giftable <a href="https://www.creoate.com/product-category/skincare">skincare</a> in your store, or restock your salon or spa, we have you covered. Discover a wide range of beauty products in bulk quantities, with everything from <a href="https://www.creoate.com/product-category/makeup">high-quality wholesale cosmetics</a> to luxurious wholesale skincare products and tools, all from independent beauty store suppliers across the UK, USA, and Europe. And with vegan, handmade, and eco-friendly options available, you can be sure your beauty products and cosmetics match your values.</p>
<h2>What kind of wholesale beauty products can I find on CREOATE?</h2>
<p>With hundreds of beauty wholesalers selling through CREOATE, you’ve got plenty of choice when it comes to stocking your shop, spa, or salon with wholesale cosmetics and beauty products. Whether you’re a shop owner, beautician, or work in cosmetology, you’ll find the right products for you from suppliers near and far.</p>
<p>If you’re looking for skincare products, we have everything from <a href="https://www.creoate.com/product-category/face-serums">science-backed serums</a> to organic scrubs, as well as <a href="https://www.creoate.com/product-category/skincare-beauty-tools">trending tools</a> like gua shas and jade rollers. Our sellers also stock plenty of makeup products, from foundation to <a href="https://www.creoate.com/product-category/lip-care">lip gloss</a>, and everything in between. If you’re after something more relaxing, there’s also a wide range of bath products, including <a href="https://www.creoate.com/product-category/bath-bombs">bath bombs</a> and <a href="https://www.creoate.com/product-category/bath-salts">bath salts</a>. And nails and hair get a look in too, with <a href="https://www.creoate.com/product-category/hair-shampoo">shampoo</a> and <a href="https://www.creoate.com/product-category/hair-conditioner">conditioner</a> for different hair types, as well as nail polish and <a href="https://www.creoate.com/product-category/nails">nail care</a> products.</p>
<p>Not sure where to start? With <a href="https://www.creoate.com/product-category/beauty-bundles">beauty bundles</a>, sellers assemble a collection of their beauty products that work well together, giving you the perfect beauty starter pack if you’re new to selling in this category.</p>
<p>CREOATE’s sellers and distributors come from across the UK, US and Europe, but many will be able to ship orders in under three days, meaning you won’t have to wait long to stock these beauty supplies in your store. And you have 60 days to send back anything that doesn’t sell, too — just make sure you don’t open any beauty products you want to return.</p>
<h2>Wholesale beauty product trends & bestsellers </h2>
<p>Whether you choose to follow trends or stick to the classics, understanding what’s trending and selling well is a great place to start. </p>
<h3>Wholesale beauty bestsellers</h3>
<ul>
<li><a href="https://www.creoate.com/product-category/skincare-beauty-tools">Skincare & Beauty Tools</a> — gua shas, jade rollers, and other tools that help release tension, improve blood flow, and reduce inflammation </li>
<li><a href="https://www.creoate.com/product-category/bath-bombs">Bath bombs</a> — and other bath additives (particularly in the run up to Christmas)</li>
<li><a href="https://www.creoate.com/product-category/men-grooming">Men’s grooming products</a> — a fast-growing product category with a growing selection of products designed for men</li>
</ul>
<h3>Natural, sustainable & ‘clean’ skincare </h3>
<p>Many customers are opting for stripped-back skincare products that put the power of natural ingredients front and centre, and many beauty wholesale suppliers are primed to offer just that.</p>
<h3>Scientific skincare</h3>
<p>Meanwhile, others are turning to products with a more scientific approach, getting to grips with acid exfoliators, vitamin c, hyaluronic acid, and other trending ingredients. </p>
<h3>Self care moments  </h3>
<p>Seek out wholesale beauty products that help your customers build calming rituals, and take a moment for themselves. These products are timeless gifting options. </p>
<h3>Vegan skincare</h3>
<p>For anyone striving to lead a vegan or plant-based lifestyle, having beauty and skincare options that align with your values is essential. We recommend prioritising cruelty free items in your search for new beauty lines.</p>
<h2>FAQs</h2>
<h3>What’s a ‘good’ margin for beauty products?</h3>
<p>We recommend looking for a margin of about 35-40% when stocking beauty products and toiletries, although this depends on your business, and on the products themselves. Most makeup and skincare products don’t have a printed expiry date, and as a guideline may last up to a few years unopened. On the packaging, you’ll see a recommendation for how long you should keep the product once opened.</p>
<p>However natural skincare and makeup may have an expiry date, as it doesn’t contain the normal preservatives that give these products a longer shelf life. In this case, it’s better to look for a higher margin, as these products need a quicker turnaround time.</p>
<h3>How do I know if these products meet beauty regulations in my country?</h3>
<p>CREOATE sellers are responsible for ensuring that their products and packaging meet the requirements for each country they supply to, and can exclude any countries they’re not yet ready to sell to. So if you’re buying from CREOATE, you should only see products that match the requirements for your selected country. If you have any questions on this, please reach out to us on live chat.</p>
<h3>Why should I buy wholesale beauty items from CREOATE?</h3>
<p>While you can often buy wholesale beauty products directly from suppliers, you’ll get a lot more choice when you shop through CREOATE, with over 1,180 brands (and counting!) selling together in one place.</p>
<p>We want to make shopping for your store as easy as shopping for yourself. It’s why we offer retailers 60-day returns, and make it easy to shop from multiple sellers in one place, and check out just once. And with many suppliers offering lead times of under a week, you won’t have to wait long to stock these products in your store, or need to plan your assortment months in advance.</p>
<h3>Does CREOATE collaborate with beauty product suppliers in the UK?</h3>
<p>Yes! In fact a large proportion of our beauty suppliers and distributors are based in the UK or the US, with others spread across wider Europe and Canada. We make it really simple to shop from beauty suppliers wholesale wherever you’re based, and even if the brand you’re buying from is based abroad.</p>


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Beauty

Shop over 10,000 wholesale beauty products from independent global suppliers, all in one place. Free shipping & 60-day returns available.

Wholesale Beauty Products - Independent Beauty Wholesale Suppliers

We want everyone to understand what healthy skincare is: what ingredients truly benefit your skin and which cosmetic ingredients are better to avoid or are even harmful. Natural skincare goes hand in hand with a better environment. With our choice of packaging, specific organic ingredients and our recycling project, we want to contribute in our way to a more sustainable and healthier world.

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Witlof Skincare

Creoate

The Balancing Toner regulates the skin’s delicate pH balance and is an essential part of your daily skincare routine. Using floral waters and apple cider vinegar, this alcohol-free formula softens the skin, refines pores and evens out skin tone. The Balancing Toner contains floral waters of rose, cornflower and witch hazel that all cleanse, calm and hydrate your skin. Apple cider vinegar restores the skin’s delicate pH balance to help prevent inflammation and the build up of impurities. Lemon balm also calms and tightens the skin. 150 ml

The Smoothing Peel is the ultimate part of your skin routine, ensuring smooth, even skin and a beautiful glow. The Smoothing Peel contains fruit acids from pineapple and bilberry for a thoroughly exfoliating effect and with regular use, your skin will feel softer and the condition and structure of your skin will improve. 30 ml

An outright nutrition bomb, the Regenerating Oil Serum intensively restores the skin and its natural glow. No matter what your age or skin type, oils are a wonderful skin food. As we age, our cell turnover declines and so too does our skin’s ability to produce oil. The Regenerating Oil Serum is an essential component to your age defying skincare. Restorative and deeply nourishing, this oil serum improves the skin’s structure and restores dry or damaged skin. 30ml

This nourishing day and night cream is just right. Not too oily and not too dry, has a great substance, is well absorbed and smells delicious. Hyaluronic acid is a real moisture magnet, one gram can absorb more than 6 litres of water. We also use squalane, a dry oil of vegetable origin, which exactly resembles your skin’s own sebum and which adapts to what your skin needs at that moment. Together with the full-spectrum natural vitamin E, soothing floral waters and restorative oils, this cream provides protection and nutrition. Everything your skin needs.

The Witlof Skincare Refreshing Eye Cream leaves your skin smoother, softer, cared for and nourished. It keeps your eyes looking fresh and awake.

The Refreshing Eye Cream is a combination of effective plant extracts, oils and vitamins and contains the unique Parakers extract. It ensures that after 28 days of twice-daily use, your skin shows fewer deep lines and crow’s feet, it is smoother and softer. The added mica with light-reflecting effect gives a fresh look.

The Gentle Cleansing Milk is especially developed for dry and sensitive skin. It contains aloe vera juice and nourishing plant based oils from rosehip seed, among others, to gently cleanse, soothe and hydrate the skin. Your skin will be clean and soft.

The Gentle Cleansing Milk gently cleanses even the driest skin because it does not degrease the skin during cleansing. It has just the right texture; not too heavy, not too thick, not sticky but milky and light. It has a wonderful, natural fragrance of fresh water lily with a hint of citrus.

The daily Cleansing Mousse gently and thoroughly cleanses your skin. This rich Cleansing Mousse contains cornflower water that is both cleansing and nourishing. The frangipani oil provides a delicious soft smell and reduces signs of stress and fatigue. The rosehip seed extract provides vitamin C and the ginger provides pro-vitamin A, both important vitamins for your skin to give you a healthy glow. When you use it, the mousse turns into a soft, creamy cleanser that cleans and revitalises your skin without leaving it dry. 150 ml

This nourishing day and night cream is just right. Not too oily and not too dry, easy to apply and is well absorbed and smells delicious. This size is easy to use when travelling or to give the cream a try. 15 ml

The Gentle Cleansing Milk gently cleanses even the driest skin because it does not degrease the skin during cleansing. It has just the right texture; not too heavy, not too thick, not sticky but milky and light. It has a wonderful, natural fragrance of fresh water lily with a hint of citrus.

The Gentle Cleaning Milk is based on aloe vera juice that soothes and protects the skin. The skin restoring oils of grape seed, rosehip seed, sweet almond and argan together with squalane provide a protective effect. Witch Hazel flower water soothes and together with other antioxidants, skin-identical fatty acids and Vitamins C and E, even the most dry and sensitive skin is gently cleansed, protected and nourished.

The Gentle Cleansing Milk also removes (waterproof) eye make-up.

50ml

This sustainable make-up pouch is made of organic cotton and contains travel sizes of Witlof Cleansing Mousse, Balancing Toner and Nourishing Facial Cream. The perfect way to try Witlof Skincare products or take on holiday.

This All-in-One Beauty Oil is an absolute must-have. The 100% organic, unrefined Argan oil has a high content of vitamin E and skin-identical fatty acids that keep your skin protected and supple. The fragrance is neutral and a little nutty. 100 ml

The daily Cleansing Mousse gently and thoroughly cleanses your skin.

This size is easy to use when travelling or to give the Mousse a try.

50 ml

The Balancing Toner regulates the skin’s delicate pH balance and is an essential part of your daily skincare routine. This size is easy to use when travelling or to give the toner a try.

50 ml

High-margin picks, ready to sell. Shop Now

Witlof Skincare

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High-margin picks, ready to sell. Shop Now

Witlof Skincare

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