<p>Trends may come and go, but the beauty industry as a whole is growing steadily. Whether you&rsquo;re looking to sell giftable <a href="https://www.creoate.com/product-category/skincare">skincare</a> in your store, or restock your salon or spa, we have you covered. Discover a wide range of beauty products in bulk quantities, with everything from <a href="https://www.creoate.com/product-category/makeup">high-quality wholesale cosmetics</a> to luxurious wholesale skincare products and tools, all from independent beauty store suppliers across the UK, USA, and Europe. And with vegan, handmade, and eco-friendly options available, you can be sure your beauty products and cosmetics match your values.</p>
<h2>What kind of wholesale beauty products can I find on CREOATE?</h2>
<p>With hundreds of beauty wholesalers selling through CREOATE, you’ve got plenty of choice when it comes to stocking your shop, spa, or salon with wholesale cosmetics and beauty products. Whether you’re a shop owner, beautician, or work in cosmetology, you’ll find the right products for you from suppliers near and far.</p>
<p>If you’re looking for skincare products, we have everything from <a href="https://www.creoate.com/product-category/face-serums">science-backed serums</a> to organic scrubs, as well as <a href="https://www.creoate.com/product-category/skincare-beauty-tools">trending tools</a> like gua shas and jade rollers. Our sellers also stock plenty of makeup products, from foundation to <a href="https://www.creoate.com/product-category/lip-care">lip gloss</a>, and everything in between. If you’re after something more relaxing, there’s also a wide range of bath products, including <a href="https://www.creoate.com/product-category/bath-bombs">bath bombs</a> and <a href="https://www.creoate.com/product-category/bath-salts">bath salts</a>. And nails and hair get a look in too, with <a href="https://www.creoate.com/product-category/hair-shampoo">shampoo</a> and <a href="https://www.creoate.com/product-category/hair-conditioner">conditioner</a> for different hair types, as well as nail polish and <a href="https://www.creoate.com/product-category/nails">nail care</a> products.</p>
<p>Not sure where to start? With <a href="https://www.creoate.com/product-category/beauty-bundles">beauty bundles</a>, sellers assemble a collection of their beauty products that work well together, giving you the perfect beauty starter pack if you’re new to selling in this category.</p>
<p>CREOATE’s sellers and distributors come from across the UK, US and Europe, but many will be able to ship orders in under three days, meaning you won’t have to wait long to stock these beauty supplies in your store. And you have 60 days to send back anything that doesn’t sell, too — just make sure you don’t open any beauty products you want to return.</p>
<h2>Wholesale beauty product trends & bestsellers </h2>
<p>Whether you choose to follow trends or stick to the classics, understanding what’s trending and selling well is a great place to start. </p>
<h3>Wholesale beauty bestsellers</h3>
<ul>
<li><a href="https://www.creoate.com/product-category/skincare-beauty-tools">Skincare & Beauty Tools</a> — gua shas, jade rollers, and other tools that help release tension, improve blood flow, and reduce inflammation </li>
<li><a href="https://www.creoate.com/product-category/bath-bombs">Bath bombs</a> — and other bath additives (particularly in the run up to Christmas)</li>
<li><a href="https://www.creoate.com/product-category/men-grooming">Men’s grooming products</a> — a fast-growing product category with a growing selection of products designed for men</li>
</ul>
<h3>Natural, sustainable & ‘clean’ skincare </h3>
<p>Many customers are opting for stripped-back skincare products that put the power of natural ingredients front and centre, and many beauty wholesale suppliers are primed to offer just that.</p>
<h3>Scientific skincare</h3>
<p>Meanwhile, others are turning to products with a more scientific approach, getting to grips with acid exfoliators, vitamin c, hyaluronic acid, and other trending ingredients. </p>
<h3>Self care moments  </h3>
<p>Seek out wholesale beauty products that help your customers build calming rituals, and take a moment for themselves. These products are timeless gifting options. </p>
<h3>Vegan skincare</h3>
<p>For anyone striving to lead a vegan or plant-based lifestyle, having beauty and skincare options that align with your values is essential. We recommend prioritising cruelty free items in your search for new beauty lines.</p>
<h2>FAQs</h2>
<h3>What’s a ‘good’ margin for beauty products?</h3>
<p>We recommend looking for a margin of about 35-40% when stocking beauty products and toiletries, although this depends on your business, and on the products themselves. Most makeup and skincare products don’t have a printed expiry date, and as a guideline may last up to a few years unopened. On the packaging, you’ll see a recommendation for how long you should keep the product once opened.</p>
<p>However natural skincare and makeup may have an expiry date, as it doesn’t contain the normal preservatives that give these products a longer shelf life. In this case, it’s better to look for a higher margin, as these products need a quicker turnaround time.</p>
<h3>How do I know if these products meet beauty regulations in my country?</h3>
<p>CREOATE sellers are responsible for ensuring that their products and packaging meet the requirements for each country they supply to, and can exclude any countries they’re not yet ready to sell to. So if you’re buying from CREOATE, you should only see products that match the requirements for your selected country. If you have any questions on this, please reach out to us on live chat.</p>
<h3>Why should I buy wholesale beauty items from CREOATE?</h3>
<p>While you can often buy wholesale beauty products directly from suppliers, you’ll get a lot more choice when you shop through CREOATE, with over 1,180 brands (and counting!) selling together in one place.</p>
<p>We want to make shopping for your store as easy as shopping for yourself. It’s why we offer retailers 60-day returns, and make it easy to shop from multiple sellers in one place, and check out just once. And with many suppliers offering lead times of under a week, you won’t have to wait long to stock these products in your store, or need to plan your assortment months in advance.</p>
<h3>Does CREOATE collaborate with beauty product suppliers in the UK?</h3>
<p>Yes! In fact a large proportion of our beauty suppliers and distributors are based in the UK or the US, with others spread across wider Europe and Canada. We make it really simple to shop from beauty suppliers wholesale wherever you’re based, and even if the brand you’re buying from is based abroad.</p>


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Beauty

Shop over 10,000 wholesale beauty products from independent global suppliers, all in one place. Free shipping & 60-day returns available.

Wholesale Beauty Products - Independent Beauty Wholesale Suppliers

Oral care isn't just about looking after your teeth, it's about your whole mouth. That's why our toothpastes do both. 

Truthpaste botanical toothpastes are made with certified organic oil blends providing anti-bacterial and anti-inflammatory properties, keeping you fresher for longer whilst supporting gum health. 

Keep plaque at bay with natural anti-plaque ingredients, whilst the mineral bases gently remove any build-up and lift surface stains. 

Bold flavours available across Original, Charcoal and our award-winning Kids range. 

Free from fluoride, SLS, palm oil, titanium dioxide and gluten. Alway zero-waste, cruelty free and vegan.

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Truthpaste

Creoate

Join the truthpaste revolution! Each carefully sourced ingredient has its own health benefit from whitening your teeth to fighting bacteria that can affect your teeth and gums.  A perfect addition to  your plastic free bathroom and a mouth feeling as fresh as if you had just come from the dentist. Anit-bacterial and anti-inflammatory properties are harnessed in the natural botanical oils. Clean teeth, clean ingredients and a clean conscience.


INGREDIENTS: Calcium Carbonate, Xylitol, *Aloe Barbadensis Leaf Juice, Bentonite, Charcoal Powder, *Cocos Nucifera (Coconut) Oil, *Helianthus Annuus (Sunflower) Seed Oil, *Mentha Piperita (Peppermint) Oil, *Mentha Spicata (Spearmint) Leaf Oil, Tocopherol (Vitamin E), *Calendula Officinalis Flower Extract, *Citrus Limon (Lemon) Peel Oil, *Eucalyptus Globulus Leaf Oil, °Limonene, *Eugenia Caryophyllus (Clove) Bud Oil, Xanthan Gum, [°Eugenol], *Melaleuca Alternifolia (Tea Tree) Leaf Oil.

*Certified Organic, ^Certified Fair Trade, [°Occurs Naturally in Essential Oils]

Revolutionise your oral care routine with truthpaste Charcoal. The anti-inflammatory and anti-bacterial blend of natural botanicals and essential oils leave your whole mouth healthy and clean. Bold flavours that pack a punch for a dentist fresh feel.  Activated charcoal from organic coconut husks gently removes stains for a smile that stands out!

15ml Sample / travel tin perfect for a long weekend away or to introduce to new customers to Truthpaste

Protect your mouth from harmful bacteria while strengthening your mouth's natural defences to prevent gum issues. 

- Care for your oral microbiome
- Keep your breath fresh
- Prevent plaque build-up
- Support gum health

Use neat for the most invigorating freshen up, or dilute to taste for a subtle pick-me-up. Swish for 30 seconds and expel, avoid swallowing.

Free from: alcohol, fluoride,  palm oil, SLS &amp; sulphates, triclosan, chlorhexidine, PEGs, artificial sweeteners, artificial flavours, and plastic packaging. 
Zero waste, vegan, and cruelty free. 
INGREDIENTS: Aqua, *Glycerin, *Aloe Barbadensis Leaf Juice, Heptyl Glucoside, *Mentha Piperita Oil, Sodium Levulinate, Acacia Senegal Gum, Potassium Sorbate, Xanthan Gum, Lactobacillus Ferment, [°Limonene], [°Linalol]
*Certified Organic, [°Naturally Occurring in Essential Oil]


Join the truthpaste revolution! Each carefully sourced ingredient has its own health benefit from whitening your teeth to fighting bacteria that can affect your teeth and gums.  A perfect addition to  your plastic free bathroom and a mouth feeling as fresh as if you had just come from the dentist. Anit-bacterial and anti-inflammatory properties are harnessed in the natural botanical oils. Clean teeth, clean ingredients and a clean conscience.

This revolutionary anti-inflammatory and anti-bacterial formula is the ultimate minty experience. Peppermint and Wintergreen truthpaste Original packs a peppermint punch that will leave your mouth feeling as fresh as if you had just been to the dentist! 


INGREDIENTS: *Aloe Barbadensis Leaf Juice, Calcium Carbonate, Bentonite, Xylitol, Sorbitol, *Mentha Piperita (Peppermint) Oil, *Melia Azadirachta Seed (Neem) Oil, *Gaultheria Procumbens (Wintergreen) Leaf Oil, Tocopherol (Vitamin E), [°Limonene], *Citrus Limon (Lemon) Peel Oil, *Eucalyptus Globulus Leaf Oil, *Eugenia Caryophyllus (Clove) Bud Oil, Commiphora Myrrha (Myrrh) Oil, [°Eugenol], Cinnamomum Zeylanicum (Cinnamon) Bark Oil, Helianthus Annuus Seed Oil, [°Linalol].

*Certified Organic, [°Naturally Occurring in Essential Oils]



This revolutionary anti-inflammatory and anti-bacterial formula is the ultimate minty experience. Peppermint and Wintergreen truthpaste Original packs a peppermint punch that will leave your mouth feeling as fresh as if you had just been to the dentist!

Join the truthpaste revolution! Each carefully sourced ingredient has its own health benefit from whitening your teeth to fighting bacteria that can affect your teeth and gums.  A perfect addition to  your plastic free bathroom and a mouth feeling as fresh as if you had just come from the dentist. Anit-bacterial and anti-inflammatory properties are harnessed in the natural botanical oils. Clean teeth, clean ingredients and a clean conscience.

A revolution to your bathroom routine. Fennel truthpaste Original Harnesses the anti-inflammatory and anti-bacterial natural properties that will clean your whole mouth. A unique flavour that leaves your mouth feeling so healthy it tingles!


INGREDIENTS: *Aloe Barbadensis Leaf Juice, Calcium Carbonate, Bentonite, Xylitol, Sorbitol, *Foeniculum Vulgare (Fennel) Oil, *Melia Azadirachta Seed (Neem) Oil, [°Limonene], *Citrus Limon (Lemon) Peel Oil, Tocopherol (Vitamin E), *Eucalyptus Globulus Leaf Oil, *Eugenia Caryophyllus (Clove) Bud Oil, Commiphora Myrrha (Myrrh) Oil, [°Eugenol], Cinnamomum Zeylanicum (Cinnamon) Bark Oil, Helianthus Annuus Seed Oil, [°Linalol].

*Certified Organic, [°Naturally Occurring in Essential Oils].
 

A revolution to your bathroom routine. Fennel truthpaste Original Harnesses the anti-inflammatory and anti-bacterial natural properties that will clean your whole mouth. A unique flavour that leaves your mouth feeling so healthy it tingles!

Join the truthpaste revolution! Each carefully sourced ingredient has its own health benefit from whitening your teeth to fighting bacteria that can affect your teeth and gums.  A perfect addition to  your plastic free bathroom and a mouth feeling as fresh as if you had just come from the dentist. Anit-bacterial and anti-inflammatory properties are harnessed in the natural botanical oils. Clean teeth, clean ingredients and a clean conscience.

Designed with little teeth in mind, suitable for the whole family. Minty monsters will love cleaning their teeth with Mild Mint truthpaste Kids. Handmade with Aloe Vera, Coconut Oil and Mild Mint to leave little teeth clean and healthy!

 
INGREDIENTS: Calcium Carbonate, Sorbitol, Xylitol, *Aloe Barbadensis Leaf Juice, Bentonite, *^Cocos Nucifera (Coconut) Oil, Citric Acid, *Helianthus Annuus (Sunflower) Seed Oil, *Mentha Spicata (Spearmint)l Oil, *Calendula Officinalis Flower Extract, [°Limonene], Tocopherol (Vitamin E), Xanthan Gum.

*Certified Organic, ^Certified Fair Trade, [°Occurs Naturally in Essential Oils]


 

Designed with little teeth in mind, suitable for the whole family. Minty monsters will love cleaning their teeth with Mild Mint truthpaste Kids. Handmade with Aloe Vera, Coconut Oil and Mild Mint to leave little teeth clean and healthy!

15ml Sample / travel tin perfect for a long weekend away or to introduce to new customers.

Join the truthpaste revolution! Each carefully sourced ingredient has its own health benefit from whitening your teeth to fighting bacteria that can affect your teeth and gums.  A perfect addition to  your plastic free bathroom and a mouth feeling as fresh as if you had just come from the dentist. Anit-bacterial and anti-inflammatory properties are harnessed in the natural botanical oils. Clean teeth, clean ingredients and a clean conscience.


INGREDIENTS: Calcium Carbonate, Xylitol, *Aloe Barbadensis Leaf Juice, Bentonite, Charcoal Powder, *Cocos Nucifera (Coconut) Oil, *Helianthus Annuus (Sunflower) Seed Oil, *Foeniculum Vulgare (Fennel) Oil, [°Limonene], *Citrus Aurantium Dulcis (Orange) Peel Oil, Tocopherol (Vitamin E), *Calendula Officinalis Flower Extract, *Citrus Limon (Lemon) Peel Oil, Cinnamomum Zeylanicum (Cinnamon) Bark oil, *Eugenia Caryophyllus (Clove) Bud Oil, [°Eugenol], Xanthan Gum.

*Certified Organic, ^Certified Fair Trade, [°Occurs Naturally in Essential Oils]

A small and nifty way to avoid drips in your jar. This stainless steel, reusable spatula is ideal for sharing your jar of Truthpaste hygienically and waste-free.

Sold individually and packaging-free.


Please note this item does not have a barcode.

A small and nifty way to avoid drips in your jar. This stainless steel, reusable spatula is ideal for sharing your jar of Truthpaste hygienically and waste-free.

Sold individually and packaging-free.

 RRP £2.99

Please note this item does not have a barcode.

Protect your mouth from harmful bacteria while strengthening your mouth's natural defenses to prevent gum issues. 

- Care for your oral microbiome
- Keep your breath fresh
- Prevent plaque build-up
- Support gum health
- With fluoride to strengthen teeth

Use neat for the most invigorating freshen up, or dilute to taste for a subtle pick-me-up. Swish for 30 seconds and expel, avoid swallowing.

Free from: alcohol, palm oil, SLS &amp; sulphates, triclosan, chlorhexidine, PEGs, artificial sweeteners, artificial flavours, and plastic packaging. 
Zero waste, vegan, and cruelty free. 
INGREDIENTS: Aqua, *Glycerin, *Aloe Barbadensis Leaf Juice, Heptyl Glucoside, *Mentha Piperita Oil, Sodium Levulinate, Acacia Senegal Gum, Potassium Sorbate, Xanthan Gum, Sodium Fluoride, Lactobacillus Ferment, [°Limonene], [°Linalol]
*Certified Organic [°Naturally Occurring in Essential Oil]
Fluoride Content: 225ppm


Fluoride Content: 225ppm

Use neat for the most invigorating freshen up, or dilute to taste for a subtle pick-me-up. Swish for 30 seconds and expel, avoid swallowing.

Discover what’s trending this Autumn Shop Now

Truthpaste

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Discover what’s trending this Autumn Shop Now

Truthpaste

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