<p>Wholesale beauty products are items retailers, salons, spas, and beauty professionals buy in bulk from suppliers to resell or use in treatments. This category includes wholesale beauty products UK retailers can source across skincare, makeup, bath and body, hair care, and grooming, making it a core area for gift, wellness, pharmacy, and lifestyle retail. The global wholesale beauty supply market is valued at $15 billion in 2025 and is projected to grow at a CAGR of approximately 7% from 2025 to 2033, reflecting rising demand for a wider range of beauty categories and suppliers (Market Report Analytics).</p>

<p>On CREOATE, retailers can source wholesale beauty products from independent brands and beauty wholesalers across the UK, Europe, and the US. Whether you are looking for trend-led beauty lines, practical salon staples, or giftable self-care products, buying beauty wholesale online makes it easier to compare ranges, discover new brands, and build an assortment that fits your store and your customers.</p>

<p>You can browse the wider category here: <a href="https://www.creoate.com/product-category/beauty">Beauty</a>.</p>

<h2>What kinds of wholesale beauty products can I find on CREOATE?</h2>

<p>With hundreds of beauty wholesalers selling through CREOATE, retailers have plenty of choice when it comes to stocking shops, spas, salons, or wellness-led spaces. Whether you are a boutique owner, beautician, or looking for wholesale beauty products for resale UK customers will love, you can source both trending and evergreen lines from suppliers near and far.</p>

<p>If you are looking for <a href="https://www.creoate.com/product-category/skincare">Skincare</a>, there is everything from <a href="https://www.creoate.com/product-category/face-serums">Science-backed serums</a> to organic scrubs, along with <a href="https://www.creoate.com/product-category/skincare-beauty-tools">Trending tools</a> like gua shas and jade rollers. These categories work well for retailers building a routine-led offer with strong gifting potential.</p>

<p>For colour cosmetics, browse <a href="https://www.creoate.com/product-category/makeup">Makeup</a> alongside products such as <a href="https://www.creoate.com/product-category/lip-care">lip gloss</a> and other everyday essentials. Makeup remains a key part of beauty products wholesale, especially for retailers looking to add affordable, repeat-purchase items to their assortment.</p>

<p>If your customers are more focused on relaxation and self-care, explore <a href="https://www.creoate.com/product-category/bath-and-body">Bath and Body</a> and <a href="https://www.creoate.com/product-category/bath-additives">Bath Additives</a>. CREOATE sellers offer a wide range of products including <a href="https://www.creoate.com/product-category/bath-bombs">Bath bombs</a> and <a href="https://www.creoate.com/product-category/bath-salts">Bath salts</a>, which are especially strong for gifting and seasonal merchandising. You can also build out cleansing-led ranges with <a href="https://www.creoate.com/product-category/body-wash-shower-gels">Body Wash and Shower Gels</a> and <a href="https://www.creoate.com/product-category/soap-bars">Soap Bars</a>.</p>

<p>Hair and nails are covered too, with <a href="https://www.creoate.com/product-category/hair-care">Hair Care</a>, plus <a href="https://www.creoate.com/product-category/hair-shampoo">shampoo</a>, <a href="https://www.creoate.com/product-category/hair-conditioner">conditioner</a>, nail polish, and <a href="https://www.creoate.com/product-category/nails">nail care</a> products. This makes CREOATE useful for retailers looking for a broader beauty wholesale assortment rather than sourcing from multiple standalone suppliers.</p>

<p>Not sure where to start? <a href="https://www.creoate.com/product-category/beauty-bundles">Beauty bundles</a> bring together products that work well as a set, making them a practical entry point for retailers who are new to this category or want ready-made collections from wholesale beauty supply distributors.</p>

<p>CREOATE’s sellers and distributors come from across the UK, US and Europe, but many can ship orders in under three days, helping retailers replenish wholesale beauty products UK customers are already searching for quickly. This can be particularly useful in fast-moving categories like skincare, bath, and gifting.</p>

<h2>Wholesale beauty product trends & bestsellers</h2>

<h3>Wholesale beauty bestsellers</h3>
<p>Some of the most consistently popular beauty lines on CREOATE include:</p>
<ul>
<li><a href="https://www.creoate.com/product-category/skincare-beauty-tools">Skincare & Beauty Tools</a> — including gua shas, jade rollers, and other tools designed to support massage and skincare rituals</li>
<li><a href="https://www.creoate.com/product-category/bath-bombs">Bath bombs</a> — and other bath additives, particularly strong in gifting periods and around Christmas</li>
<li><a href="https://www.creoate.com/product-category/men-grooming">Men’s grooming products</a> — a growing segment within beauty wholesale with increasing retailer demand</li>
</ul>

<p>These products give retailers a strong starting point when choosing wholesale beauty products with proven appeal.</p>

<h3>Natural, sustainable & clean skincare</h3>
<p>Many customers are choosing simpler beauty routines built around natural ingredients and lower-waste packaging. As a result, many beauty wholesalers now offer product lines that focus on clean formulations, handmade production, vegan positioning, or eco-friendly packaging. This makes it easier for retailers to align their beauty assortment with their brand values.</p>

<h3>Scientific skincare</h3>
<p>At the same time, ingredient-led skincare continues to grow. Customers are becoming more familiar with vitamin C, hyaluronic acid, exfoliating acids, and targeted treatment products, so retailers may benefit from stocking more science-backed skincare lines alongside gentle daily-use essentials.</p>

<h3>Self-care moments and giftable rituals</h3>
<p>Beauty products that help customers create calming rituals remain strong sellers. Bath soaks, skincare tools, shower products, and body care products all support the “self-care” angle and work well as timeless gifts, subscription-box items, or basket-builders.</p>

<h3>Vegan skincare</h3>
<p>For customers following vegan or plant-based lifestyles, beauty products that match those values are essential. Prioritising cruelty-free and vegan beauty lines can help retailers serve a wider audience while also strengthening their value-led merchandising.</p>

<h2>FAQs</h2>

<h3>What’s a good margin for beauty products?</h3>
<p>A typical target margin for beauty products and toiletries is around 35–40%, although the right margin depends on the product type, shelf life, and your business model. Natural skincare and makeup may need a higher margin because they can have a shorter selling window than conventional products.</p>

<h3>How do I know if these products meet beauty regulations in my country?</h3>
<p>CREOATE sellers are responsible for ensuring their products and packaging meet the requirements for the countries they supply to. In practice, retailers should only see products available for their selected country, but it is still sensible to review product details carefully if you have specific compliance requirements.</p>

<h3>Why buy wholesale beauty products online?</h3>
<p>Buying wholesale beauty products online gives retailers access to more brands, easier comparison, and faster product discovery than sourcing one supplier at a time. It also makes it simpler to test new categories, monitor trends, and buy from multiple sellers in one place.</p>

<h3>What types of businesses buy beauty wholesale?</h3>
<p>Independent retailers, gift shops, salons, spas, pharmacies, wellness stores, and online sellers all buy beauty wholesale. The category works especially well for businesses looking for repeat-purchase items, giftable products, and high-interest trend-led ranges.</p>

<h3>What beauty products sell best?</h3>
<p>Popular categories include skincare tools, bath bombs, men’s grooming products, ingredient-led skincare, and giftable bath and body items. Bestsellers usually combine clear function, strong packaging, and broad customer appeal.</p>

<h3>Can I buy from multiple beauty wholesalers at once?</h3>
<p>Yes, marketplaces like CREOATE make it easier to source from multiple beauty wholesalers in one place. This helps retailers build a more balanced assortment across skincare, makeup, bath, and hair without relying on a single beauty product supplier.</p>

<h3>Does CREOATE work with beauty product suppliers in the UK?</h3>
<p>Yes. A large proportion of CREOATE’s beauty suppliers and distributors are based in the UK or the US, with others across wider Europe and Canada. This gives retailers access to both local and international sourcing options depending on their needs.</p>

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Beauty

Shop over 10,000 wholesale beauty products from independent global suppliers, all in one place. Free shipping & 60-day returns available.

Wholesale Beauty Products & Wholesalers | CREOATE

Oral care isn't just about looking after your teeth, it's about your whole mouth. That's why our toothpastes do both.

Truthpaste botanical toothpastes are made with certified organic oil blends providing anti-bacterial and anti-inflammatory properties, keeping you fresher for longer whilst supporting gum health.

Keep plaque at bay with natural anti-plaque ingredients, whilst the mineral bases gently remove any build-up and lift surface stains.

Bold flavours available across Original, Charcoal and our award-winning Kids range.

Free from fluoride, SLS, palm oil, titanium dioxide and gluten. Alway zero-waste, cruelty free and vegan.

Follow our brand for new updates or send us a message!

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Best Seller

Truthpaste

Creoate

Join the truthpaste revolution! Each carefully sourced ingredient has its own health benefit from whitening your teeth to fighting bacteria that can affect your teeth and gums.  A perfect addition to  your plastic free bathroom and a mouth feeling as fresh as if you had just come from the dentist. Anit-bacterial and anti-inflammatory properties are harnessed in the natural botanical oils. Clean teeth, clean ingredients and a clean conscience.


INGREDIENTS: Calcium Carbonate, Xylitol, *Aloe Barbadensis Leaf Juice, Bentonite, Charcoal Powder, *Cocos Nucifera (Coconut) Oil, *Helianthus Annuus (Sunflower) Seed Oil, *Mentha Piperita (Peppermint) Oil, *Mentha Spicata (Spearmint) Leaf Oil, Tocopherol (Vitamin E), *Calendula Officinalis Flower Extract, *Citrus Limon (Lemon) Peel Oil, *Eucalyptus Globulus Leaf Oil, °Limonene, *Eugenia Caryophyllus (Clove) Bud Oil, Xanthan Gum, [°Eugenol], *Melaleuca Alternifolia (Tea Tree) Leaf Oil.

*Certified Organic, ^Certified Fair Trade, [°Occurs Naturally in Essential Oils]

Revolutionise your oral care routine with truthpaste Charcoal. The anti-inflammatory and anti-bacterial blend of natural botanicals and essential oils leave your whole mouth healthy and clean. Bold flavours that pack a punch for a dentist fresh feel.  Activated charcoal from organic coconut husks gently removes stains for a smile that stands out!

15ml Sample / travel tin perfect for a long weekend away or to introduce to new customers to Truthpaste

Join the truthpaste revolution! Each carefully sourced ingredient has its own health benefit from whitening your teeth to fighting bacteria that can affect your teeth and gums.  A perfect addition to  your plastic free bathroom and a mouth feeling as fresh as if you had just come from the dentist. Anit-bacterial and anti-inflammatory properties are harnessed in the natural botanical oils. Clean teeth, clean ingredients and a clean conscience.

This revolutionary anti-inflammatory and anti-bacterial formula is the ultimate minty experience. Peppermint and Wintergreen truthpaste Original packs a peppermint punch that will leave your mouth feeling as fresh as if you had just been to the dentist! 


INGREDIENTS: *Aloe Barbadensis Leaf Juice, Calcium Carbonate, Bentonite, Xylitol, Sorbitol, *Mentha Piperita (Peppermint) Oil, *Melia Azadirachta Seed (Neem) Oil, *Gaultheria Procumbens (Wintergreen) Leaf Oil, Tocopherol (Vitamin E), [°Limonene], *Citrus Limon (Lemon) Peel Oil, *Eucalyptus Globulus Leaf Oil, *Eugenia Caryophyllus (Clove) Bud Oil, Commiphora Myrrha (Myrrh) Oil, [°Eugenol], Cinnamomum Zeylanicum (Cinnamon) Bark Oil, Helianthus Annuus Seed Oil, [°Linalol].

*Certified Organic, [°Naturally Occurring in Essential Oils]



This revolutionary anti-inflammatory and anti-bacterial formula is the ultimate minty experience. Peppermint and Wintergreen truthpaste Original packs a peppermint punch that will leave your mouth feeling as fresh as if you had just been to the dentist!

Join the truthpaste revolution! Each carefully sourced ingredient has its own health benefit from whitening your teeth to fighting bacteria that can affect your teeth and gums.  A perfect addition to  your plastic free bathroom and a mouth feeling as fresh as if you had just come from the dentist. Anit-bacterial and anti-inflammatory properties are harnessed in the natural botanical oils. Clean teeth, clean ingredients and a clean conscience.

Designed with little teeth in mind, suitable for the whole family. Minty monsters will love cleaning their teeth with Mild Mint truthpaste Kids. Handmade with Aloe Vera, Coconut Oil and Mild Mint to leave little teeth clean and healthy!

 
INGREDIENTS: Calcium Carbonate, Sorbitol, Xylitol, *Aloe Barbadensis Leaf Juice, Bentonite, *^Cocos Nucifera (Coconut) Oil, Citric Acid, *Helianthus Annuus (Sunflower) Seed Oil, *Mentha Spicata (Spearmint)l Oil, *Calendula Officinalis Flower Extract, [°Limonene], Tocopherol (Vitamin E), Xanthan Gum.

*Certified Organic, ^Certified Fair Trade, [°Occurs Naturally in Essential Oils]


 

Designed with little teeth in mind, suitable for the whole family. Minty monsters will love cleaning their teeth with Mild Mint truthpaste Kids. Handmade with Aloe Vera, Coconut Oil and Mild Mint to leave little teeth clean and healthy!

Join the truthpaste revolution! Each carefully sourced ingredient has its own health benefit from whitening your teeth to fighting bacteria that can affect your teeth and gums.  A perfect addition to  your plastic free bathroom and a mouth feeling as fresh as if you had just come from the dentist. Anit-bacterial and anti-inflammatory properties are harnessed in the natural botanical oils. Clean teeth, clean ingredients and a clean conscience.

A revolution to your bathroom routine. Fennel truthpaste Original Harnesses the anti-inflammatory and anti-bacterial natural properties that will clean your whole mouth. A unique flavour that leaves your mouth feeling so healthy it tingles!


INGREDIENTS: *Aloe Barbadensis Leaf Juice, Calcium Carbonate, Bentonite, Xylitol, Sorbitol, *Foeniculum Vulgare (Fennel) Oil, *Melia Azadirachta Seed (Neem) Oil, [°Limonene], *Citrus Limon (Lemon) Peel Oil, Tocopherol (Vitamin E), *Eucalyptus Globulus Leaf Oil, *Eugenia Caryophyllus (Clove) Bud Oil, Commiphora Myrrha (Myrrh) Oil, [°Eugenol], Cinnamomum Zeylanicum (Cinnamon) Bark Oil, Helianthus Annuus Seed Oil, [°Linalol].

*Certified Organic, [°Naturally Occurring in Essential Oils].
 

A revolution to your bathroom routine. Fennel truthpaste Original Harnesses the anti-inflammatory and anti-bacterial natural properties that will clean your whole mouth. A unique flavour that leaves your mouth feeling so healthy it tingles!

15ml Sample / travel tin perfect for a long weekend away or to introduce to new customers.

Join the truthpaste revolution! Each carefully sourced ingredient has its own health benefit from whitening your teeth to fighting bacteria that can affect your teeth and gums.  A perfect addition to  your plastic free bathroom and a mouth feeling as fresh as if you had just come from the dentist. Anit-bacterial and anti-inflammatory properties are harnessed in the natural botanical oils. Clean teeth, clean ingredients and a clean conscience.


INGREDIENTS: Calcium Carbonate, Xylitol, *Aloe Barbadensis Leaf Juice, Bentonite, Charcoal Powder, *Cocos Nucifera (Coconut) Oil, *Helianthus Annuus (Sunflower) Seed Oil, *Foeniculum Vulgare (Fennel) Oil, [°Limonene], *Citrus Aurantium Dulcis (Orange) Peel Oil, Tocopherol (Vitamin E), *Calendula Officinalis Flower Extract, *Citrus Limon (Lemon) Peel Oil, Cinnamomum Zeylanicum (Cinnamon) Bark oil, *Eugenia Caryophyllus (Clove) Bud Oil, [°Eugenol], Xanthan Gum.

*Certified Organic, ^Certified Fair Trade, [°Occurs Naturally in Essential Oils]

A small and nifty way to avoid drips in your jar. This stainless steel, reusable spatula is ideal for sharing your jar of Truthpaste hygienically and waste-free.

Sold individually and packaging-free.


Please note this item does not have a barcode.

A small and nifty way to avoid drips in your jar. This stainless steel, reusable spatula is ideal for sharing your jar of Truthpaste hygienically and waste-free.

Sold individually and packaging-free.

 RRP £2.99

Please note this item does not have a barcode.

Protect your mouth from harmful bacteria while strengthening your mouth's natural defenses to prevent gum issues. 

- Care for your oral microbiome
- Keep your breath fresh
- Prevent plaque build-up
- Support gum health
- With fluoride to strengthen teeth

Use neat for the most invigorating freshen up, or dilute to taste for a subtle pick-me-up. Swish for 30 seconds and expel, avoid swallowing.

Free from: alcohol, palm oil, SLS &amp; sulphates, triclosan, chlorhexidine, PEGs, artificial sweeteners, artificial flavours, and plastic packaging. 
Zero waste, vegan, and cruelty free. 
INGREDIENTS: Aqua, *Glycerin, *Aloe Barbadensis Leaf Juice, Heptyl Glucoside, *Mentha Piperita Oil, Sodium Levulinate, Acacia Senegal Gum, Potassium Sorbate, Xanthan Gum, Sodium Fluoride, Lactobacillus Ferment, [°Limonene], [°Linalol]
*Certified Organic [°Naturally Occurring in Essential Oil]
Fluoride Content: 225ppm


Fluoride Content: 225ppm

Use neat for the most invigorating freshen up, or dilute to taste for a subtle pick-me-up. Swish for 30 seconds and expel, avoid swallowing.

Truthpaste

Wholesale Price

truthpaste Charcoal: Peppermint & Spearmint 100ml

truthpaste Original Peppermint & Wintergreen 100ml

Truthpaste Charcoal: Orange & Fennel 15ml Sample / Travel tin

truthpaste Kids: Mild Mint 100ml

Truthpaste Charcoal: Peppermint & Spearmint 15ml Sample / Travel tin

Stainless Steel Spatula

Truthpaste Original: Peppermint & Wintergreen 15ml Travel / Sample

truthpaste Charcoal: Orange & Fennel 100ml

Truthpaste Strong Mint Probiotic Mouthwash (with fluoride) 300ml

truthpaste Original Fennel 100ml

Truthpaste Original: Fennel 15ml Sample / Travel tin

Truthpaste Kids: Mild Mint 15ml Sample / Travel tin

Truthpaste

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Truthpaste

Wholesale Price

truthpaste Charcoal: Peppermint & Spearmint 100ml

truthpaste Original Peppermint & Wintergreen 100ml

Truthpaste Charcoal: Orange & Fennel 15ml Sample / Travel tin

truthpaste Kids: Mild Mint 100ml

Truthpaste Charcoal: Peppermint & Spearmint 15ml Sample / Travel tin

Stainless Steel Spatula

Truthpaste Original: Peppermint & Wintergreen 15ml Travel / Sample

truthpaste Charcoal: Orange & Fennel 100ml

Truthpaste Strong Mint Probiotic Mouthwash (with fluoride) 300ml

truthpaste Original Fennel 100ml

Truthpaste Original: Fennel 15ml Sample / Travel tin

Truthpaste Kids: Mild Mint 15ml Sample / Travel tin

Truthpaste

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