Tayroc

What’s a watch? Something that tells the time? A fashion accessory? A statement? What if it’s more? What if it’s a slice of personality? What if, when people look at your wrist, they get a glimpse of you? Of who you really are? Wouldn’t that make you think differently about a watch? In 2014, two sets of brothers set out to create a timepiece that was a stylish, affordable and true representation of its wearer. They set out to build Tayroc. The company grew fast, orders piled up, and the brand found massive success. But then, as with many scaling businesses, cracks began to appear. Late orders. Poor customer service. Internal struggles. Staffing issues. Tayroc is so much more than a brand. It is a product of passion, imagination, and creative vision.