Not Before Tea

Not Before Tea is a British children’s lifestyle brand, based on the Adventures of Sherb and Pip. The book sold thousands of copies when it was first published in 2014. Not Before Tea, launched in the same year, is the fastest growing children’s lifestyle brand in the UK. The collection, beautifully illustrated by artist Becky Down, is based on characters from the book including Vera Vole, Sherb the Owl and Billy the Cat. Not Before Tea has a growing number of celebrity customers and fans, who all love the enchanting story.