Magma London

Magma London was founded in 2017 with the goal of keeping traditional African and Arab Heritage, Olfactory practices, and techniques alive whilst inspiring the imaginations of our customers along the way. What are known as Lava rocks (or Basalt stone) is our idea of marrying the ancient heritage of well-being with the love of fragrance and design. Alas, Magma Rocks was born! Ethically sourced from Arusha in Tanzania, Magma rocks are the most porous and natural rocks found on earth. Magma London’s in-house curated fragrance blends are inspired by the creative director’s memories and unique artistic palate that beautifully marry the heritage with contemporary trends.