<p>Trends may come and go, but the beauty industry as a whole is growing steadily. Whether you&rsquo;re looking to sell giftable <a href="https://www.creoate.com/product-category/skincare">skincare</a> in your store, or restock your salon or spa, we have you covered. Discover a wide range of beauty products in bulk quantities, with everything from <a href="https://www.creoate.com/product-category/makeup">high-quality wholesale cosmetics</a> to luxurious wholesale skincare products and tools, all from independent beauty store suppliers across the UK, USA, and Europe. And with vegan, handmade, and eco-friendly options available, you can be sure your beauty products and cosmetics match your values.</p>
<h2>What kind of wholesale beauty products can I find on CREOATE?</h2>
<p>With hundreds of beauty wholesalers selling through CREOATE, you’ve got plenty of choice when it comes to stocking your shop, spa, or salon with wholesale cosmetics and beauty products. Whether you’re a shop owner, beautician, or work in cosmetology, you’ll find the right products for you from suppliers near and far.</p>
<p>If you’re looking for skincare products, we have everything from <a href="https://www.creoate.com/product-category/face-serums">science-backed serums</a> to organic scrubs, as well as <a href="https://www.creoate.com/product-category/skincare-beauty-tools">trending tools</a> like gua shas and jade rollers. Our sellers also stock plenty of makeup products, from foundation to <a href="https://www.creoate.com/product-category/lip-care">lip gloss</a>, and everything in between. If you’re after something more relaxing, there’s also a wide range of bath products, including <a href="https://www.creoate.com/product-category/bath-bombs">bath bombs</a> and <a href="https://www.creoate.com/product-category/bath-salts">bath salts</a>. And nails and hair get a look in too, with <a href="https://www.creoate.com/product-category/hair-shampoo">shampoo</a> and <a href="https://www.creoate.com/product-category/hair-conditioner">conditioner</a> for different hair types, as well as nail polish and <a href="https://www.creoate.com/product-category/nails">nail care</a> products.</p>
<p>Not sure where to start? With <a href="https://www.creoate.com/product-category/beauty-bundles">beauty bundles</a>, sellers assemble a collection of their beauty products that work well together, giving you the perfect beauty starter pack if you’re new to selling in this category.</p>
<p>CREOATE’s sellers and distributors come from across the UK, US and Europe, but many will be able to ship orders in under three days, meaning you won’t have to wait long to stock these beauty supplies in your store. And you have 60 days to send back anything that doesn’t sell, too — just make sure you don’t open any beauty products you want to return.</p>
<h2>Wholesale beauty product trends & bestsellers </h2>
<p>Whether you choose to follow trends or stick to the classics, understanding what’s trending and selling well is a great place to start. </p>
<h3>Wholesale beauty bestsellers</h3>
<ul>
<li><a href="https://www.creoate.com/product-category/skincare-beauty-tools">Skincare & Beauty Tools</a> — gua shas, jade rollers, and other tools that help release tension, improve blood flow, and reduce inflammation </li>
<li><a href="https://www.creoate.com/product-category/bath-bombs">Bath bombs</a> — and other bath additives (particularly in the run up to Christmas)</li>
<li><a href="https://www.creoate.com/product-category/men-grooming">Men’s grooming products</a> — a fast-growing product category with a growing selection of products designed for men</li>
</ul>
<h3>Natural, sustainable & ‘clean’ skincare </h3>
<p>Many customers are opting for stripped-back skincare products that put the power of natural ingredients front and centre, and many beauty wholesale suppliers are primed to offer just that.</p>
<h3>Scientific skincare</h3>
<p>Meanwhile, others are turning to products with a more scientific approach, getting to grips with acid exfoliators, vitamin c, hyaluronic acid, and other trending ingredients. </p>
<h3>Self care moments  </h3>
<p>Seek out wholesale beauty products that help your customers build calming rituals, and take a moment for themselves. These products are timeless gifting options. </p>
<h3>Vegan skincare</h3>
<p>For anyone striving to lead a vegan or plant-based lifestyle, having beauty and skincare options that align with your values is essential. We recommend prioritising cruelty free items in your search for new beauty lines.</p>
<h2>FAQs</h2>
<h3>What’s a ‘good’ margin for beauty products?</h3>
<p>We recommend looking for a margin of about 35-40% when stocking beauty products and toiletries, although this depends on your business, and on the products themselves. Most makeup and skincare products don’t have a printed expiry date, and as a guideline may last up to a few years unopened. On the packaging, you’ll see a recommendation for how long you should keep the product once opened.</p>
<p>However natural skincare and makeup may have an expiry date, as it doesn’t contain the normal preservatives that give these products a longer shelf life. In this case, it’s better to look for a higher margin, as these products need a quicker turnaround time.</p>
<h3>How do I know if these products meet beauty regulations in my country?</h3>
<p>CREOATE sellers are responsible for ensuring that their products and packaging meet the requirements for each country they supply to, and can exclude any countries they’re not yet ready to sell to. So if you’re buying from CREOATE, you should only see products that match the requirements for your selected country. If you have any questions on this, please reach out to us on live chat.</p>
<h3>Why should I buy wholesale beauty items from CREOATE?</h3>
<p>While you can often buy wholesale beauty products directly from suppliers, you’ll get a lot more choice when you shop through CREOATE, with over 1,180 brands (and counting!) selling together in one place.</p>
<p>We want to make shopping for your store as easy as shopping for yourself. It’s why we offer retailers 60-day returns, and make it easy to shop from multiple sellers in one place, and check out just once. And with many suppliers offering lead times of under a week, you won’t have to wait long to stock these products in your store, or need to plan your assortment months in advance.</p>
<h3>Does CREOATE collaborate with beauty product suppliers in the UK?</h3>
<p>Yes! In fact a large proportion of our beauty suppliers and distributors are based in the UK or the US, with others spread across wider Europe and Canada. We make it really simple to shop from beauty suppliers wholesale wherever you’re based, and even if the brand you’re buying from is based abroad.</p>


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Beauty

Shop over 10,000 wholesale beauty products from independent global suppliers, all in one place. Free shipping & 60-day returns available.

Wholesale Beauty Products - Independent Beauty Wholesale Suppliers

LOELLA COSMETICS

Loella strives to create high performing makeup brushes that are affordable, stand out from the crowd and are vegan and cruelty free. Based in London, we are aiming to change beauty tools from an afterthought to a trusted staple in your makeup kit.

Loella brushes are designed to be highly versatile and easy to use , so whether you are just a makeup lover or a professional, these brushes are made for you! All our brushes are vegan and cruelty free and we donate 10p of every brush that we sell to the amazing I am the Code foundation, helping girls all around the world to learn coding skills.

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Loella Cosmetics

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Creoate

FLAWLESS BASE SET

The set includes the following makeup brushes:
- Buffed up Briony - Flat Kabuki brush
- Powder woman Penelope - Fluffy large powder brush
- Flawless foundation Felicia - Flat foundation brush
- Contour diva Caty - Angled blush and contour brush

WILD AS THE OCEAN COLLECTION

The Wild as the Ocean makeup brush sets were created for girls and woman who are Fun, Wild and Free! The Flawless Base set features our four bestselling face brushes, which together will give you that blended, airbrushed base. All brushes are vegan and cruelty free and designed for easy and fast application.

EYE BRUSH SET

The set includes the following makeup brushes:
- Need to conceal Chloe - Flat oval concealer brush
- Eye candy Emily - Large eye shader brush
- Blend me beautiful Betty - Large eye blender brush
- Divine line Danielle - Eye liner brush
- Fab brow Brooke - Angled eye brows brush

WILD AS THE OCEAN COLLECTION

The Wild as the Ocean makeup brush sets were created for girls and woman who are Fun, Wild and Free! The Eye set features 5 eye brushes that will help you to create your favourite eye looks. All brushes are vegan and cruelty free and designed for easy and fast application.

FLAWLESS BASE SET

The set includes the following makeup brushes:
- Buffed up Briony - Flat Kabuki brush
- Powder woman Penelope - Fluffy large powder brush
- Flawless foundation Felicia - Flat foundation brush
- Contour diva Caty - Angled blush and contour brush

GIRL ON FIRE BASE COLLECTION

The Girl on Fire makeup brush sets were created for girls and woman who are Fierce, Fiery and Fabulous! The Flawless Base set features our four bestselling face brushes, which together will give you that blended, airbrushed base. All brushes are vegan and cruelty free and designed for easy and fast application.

EYE BRUSH SET

The set includes the following makeup brushes:
- Need to conceal Chloe - Flat oval concealer brush
- Eye candy Emily - Large eye shader brush
- Blend me beautiful Betty - Large eye blender brush
- Divine line Danielle - Eye liner brush
- Fab brow Brooke - Angled eye brows brush

GIRL ON FIRE COLLECTION

The Girl on Fire makeup brush sets were created for girls and woman who are Fierce, Fiery and Fabulous! The Eye set features 5 eye brushes that will help you to create your favourite eye looks. All brushes are vegan and cruelty free and are designed for easy and fast application.

THE ESSENTIALS BRUSH SET

The set includes the following makeup brushes:
- Buffed up Briony - Flat Kabuki brush
- Need to conceal Chloe - Flat oval concealer brush
- Powder woman Penelope - Fluffy large powder brush
- Flawless foundation Felicia - Flat foundation brush
- Contour diva Caty - Angled blush and contour brush
- Eye candy Emily - Large eye shader brush
- Blend me beautiful Betty - Large eye blender brush
- Divine line Danielle - Eye liner brush
- Fab brow Brooke - Angled eye brows brush
- Luscious lips Lilly - Lip liner brush

GIRL ON FIRE COLLECTION

The Girl on Fire makeup brush sets were created for girls and woman who are Fierce, Fiery and Fabulous! The collection was created with an everyday makeup look in mind – these are the 10 essential brushes that everyone should have in their kit to pull off a polished and professional look. All brushes are vegan and cruelty-free and are designed for easy and fast application.


This eye liner brush with its fine tip allows for easy and precise
application of cream or liquid eye liner product. Divine line Danielle
is the ideal tool to finish off your makeup look with a fine and
precise line above or under the eyes, drawn with one fluid movement.

The bristles of the brush are vegan (synthetic). The handles are made
of wood.

Please note that the brushes come in plastic sleeves for protection, but no further packaging. They will need to be displayed in a holder/stand.


Need to conceal Chloe will help you in hiding any redness, dark
circles or spots on your face. This flat and oval-shaped concealer
brush is ideal for the application of liquid or cream concealer
products around the eyes or in small corners of your face. The
firmness of the brush allows for an even application of multiple
layers for the required cover and easy dabbing of concealer product.

The bristles of the brush are vegan (synthetic). The handles are made
of wood. 

Please note that the brushes come in plastic sleeves for protection, but no further packaging. They will need to be displayed in a holder/stand.


This over-sized large bronzer brush is a perfect brush for your
finishing touches. Whether you use it to add a natural looking
dispersed touch of bronzer or to set powder on your entire face, the
large brush shape will make it easy, fast and even-looking without
leaving any harsh lines.

The bristles of the brush are vegan (synthetic). The handle is made of
wood.

Please note that the brushes come in plastic sleeves for protection, but no further packaging. They will need to be displayed in a holder/stand.

This angled blush and contour brush is ideal to shape, contour and
highlight your face and to achieve that professional finish for your
base. Contour diva Caty has an angled shape which fits the contours
and creases of your cheeks for precise and effortless
application. The bristles are soft and fluffy, allowing for even
distribution of blush or contour powder as well as thorough blending.

The bristles of the brush are vegan (synthetic). The handles are made
of wood.

Please note that the brushes come in plastic sleeves for protection, but no further packaging. They will need to be displayed in a holder/stand.

This large and flat eye shader brush is a must-have staple to make
your eyes pop. Eye Candy Emily's flat shape is ideal for applying
cream or powder eye shadow over the entire lid and makes it easy to
build multiple layers or blend multiple shades. The fluffy point of
the brush can be used to accentuate the eyelid crease and highlight
your brow arch.

The bristles of the brush are vegan (synthetic). The handles are made
of wood.

Please note that the brushes come in plastic sleeves for protection, but no further packaging. They will need to be displayed in a holder/stand.

This flat and tapered lip liner brush is ideal for defining the
contours of your lips. The tapered tip allows for precise application
of product and is able to reach all corners of the mouth, so lips can
be shaped and defined as luscious as desired. 

The bristles of the brush are vegan (synthetic). The handles are made
of wood.

Please note that the brushes come in plastic sleeves for protection, but no further packaging. They will need to be displayed in a holder/stand.

This angled eye brow brush is a must-have staple for well-defined
brows. Fab brow Brooke's flat and firm bristles allow for precise
application even distribution of brow product. The angled top allows
you to create a well-defined and perfect arch. This brush works with
both powder and cream products.

The bristles of the brush are vegan (synthetic). The handles are made
of wood.

Please note that the brushes come in plastic sleeves for protection, but no further packaging. They will need to be displayed in a holder/stand.

Loella has teamed up with professional makeup artist Sarah Exley, Head of Makeup at Love Island UK, to create a set of 12 makeup brushes every makeup lover and makeup artist should have in their kit.  Each brush reflects the years of experience Sarah has in the industry. All brushes are vegan and cruelty free.

The set includes the following brushes:
- Bronzed beauty Bella - Large bronzer brush
- Fancy foundation Fai - Firm foundation brush
- Glowed up Gemma - Cheek-shaped highlighter brush
- Killer contour Kirsty - Domed contour brush
- Straight nosed Susan - Nose contour brush
- Precise powder Pauline - Precision powder brush
- Angled angel Anna - Angled eye shadow brush
- Dreamy eyed Dermot - Under eye blending brush
- Smoke show Sally - Eye smudger brush
- Zig zag Zoila - Tightliner and eyeliner brush
- Dazzling brows Dee - Detailed brow brush
- Lip loving Lysette - Squared lip brush

This flat and oval-shaped foundation brush is ideal to apply cream and
liquid foundation for an easy and quick daily make-up routine.
The firm bristles allows for an even application of multiple layers
for the required cover and easy dabbing of foundation product. The
oval shape adapts to the creases and shape of your face, allowing
effortless and precise application of product along the eyes, nose,
mouth and the rest of your face for a flawless base.

The bristles of the brush are vegan (synthetic). The handles are made
of wood.

Please note that the brushes come in plastic sleeves for protection, but no further packaging. They will need to be displayed in a holder/stand.

This silky soft large and fluffy powder brush is a must-have staple
for your base routine. Powder woman Penelope is perfect for the
effortless application of loose and pressed powder to set your makeup
or add a dash of bronzer to your base. Due to its large head and
super soft bristles, the brush applies powder evenly on your entire
face for a flawless and perfect finish.

The bristles of the brush are vegan (synthetic). The handles are made
of wood.

Please note that the brushes come in plastic sleeves for protection, but no further packaging. They will need to be displayed in a holder/stand.

This flat Kabuki buffer brush is a must-have staple for your base
routine. Buffed up Briony is perfect for the application of creamy and
liquid products such as foundation, as the dense and flat vegan hairs
perfectly pick up makeup without absorbing the product. For a natural
and flawless finish of your base, use circular motions to blend and
buff the product on your face.

The bristles of the brush are vegan (synthetic). The handles are made
of wood.

Please note that the brushes come in plastic sleeves for protection, but no further packaging. They will need to be displayed in a holder/stand.


High-margin picks, ready to sell. Shop Now

Loella Cosmetics

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High-margin picks, ready to sell. Shop Now

Loella Cosmetics

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