<p>Wholesale beauty products are items retailers, salons, spas, and beauty professionals buy in bulk from suppliers to resell or use in treatments. This category includes wholesale beauty products UK retailers can source across skincare, makeup, bath and body, hair care, and grooming, making it a core area for gift, wellness, pharmacy, and lifestyle retail. The global wholesale beauty supply market is valued at $15 billion in 2025 and is projected to grow at a CAGR of approximately 7% from 2025 to 2033, reflecting rising demand for a wider range of beauty categories and suppliers (Market Report Analytics).</p>

<p>On CREOATE, retailers can source wholesale beauty products from independent brands and beauty wholesalers across the UK, Europe, and the US. Whether you are looking for trend-led beauty lines, practical salon staples, or giftable self-care products, buying beauty wholesale online makes it easier to compare ranges, discover new brands, and build an assortment that fits your store and your customers.</p>

<p>You can browse the wider category here: <a href="https://www.creoate.com/product-category/beauty">Beauty</a>.</p>

<h2>What kinds of wholesale beauty products can I find on CREOATE?</h2>

<p>With hundreds of beauty wholesalers selling through CREOATE, retailers have plenty of choice when it comes to stocking shops, spas, salons, or wellness-led spaces. Whether you are a boutique owner, beautician, or looking for wholesale beauty products for resale UK customers will love, you can source both trending and evergreen lines from suppliers near and far.</p>

<p>If you are looking for <a href="https://www.creoate.com/product-category/skincare">Skincare</a>, there is everything from <a href="https://www.creoate.com/product-category/face-serums">Science-backed serums</a> to organic scrubs, along with <a href="https://www.creoate.com/product-category/skincare-beauty-tools">Trending tools</a> like gua shas and jade rollers. These categories work well for retailers building a routine-led offer with strong gifting potential.</p>

<p>For colour cosmetics, browse <a href="https://www.creoate.com/product-category/makeup">Makeup</a> alongside products such as <a href="https://www.creoate.com/product-category/lip-care">lip gloss</a> and other everyday essentials. Makeup remains a key part of beauty products wholesale, especially for retailers looking to add affordable, repeat-purchase items to their assortment.</p>

<p>If your customers are more focused on relaxation and self-care, explore <a href="https://www.creoate.com/product-category/bath-and-body">Bath and Body</a> and <a href="https://www.creoate.com/product-category/bath-additives">Bath Additives</a>. CREOATE sellers offer a wide range of products including <a href="https://www.creoate.com/product-category/bath-bombs">Bath bombs</a> and <a href="https://www.creoate.com/product-category/bath-salts">Bath salts</a>, which are especially strong for gifting and seasonal merchandising. You can also build out cleansing-led ranges with <a href="https://www.creoate.com/product-category/body-wash-shower-gels">Body Wash and Shower Gels</a> and <a href="https://www.creoate.com/product-category/soap-bars">Soap Bars</a>.</p>

<p>Hair and nails are covered too, with <a href="https://www.creoate.com/product-category/hair-care">Hair Care</a>, plus <a href="https://www.creoate.com/product-category/hair-shampoo">shampoo</a>, <a href="https://www.creoate.com/product-category/hair-conditioner">conditioner</a>, nail polish, and <a href="https://www.creoate.com/product-category/nails">nail care</a> products. This makes CREOATE useful for retailers looking for a broader beauty wholesale assortment rather than sourcing from multiple standalone suppliers.</p>

<p>Not sure where to start? <a href="https://www.creoate.com/product-category/beauty-bundles">Beauty bundles</a> bring together products that work well as a set, making them a practical entry point for retailers who are new to this category or want ready-made collections from wholesale beauty supply distributors.</p>

<p>CREOATE’s sellers and distributors come from across the UK, US and Europe, but many can ship orders in under three days, helping retailers replenish wholesale beauty products UK customers are already searching for quickly. This can be particularly useful in fast-moving categories like skincare, bath, and gifting.</p>

<h2>Wholesale beauty product trends & bestsellers</h2>

<h3>Wholesale beauty bestsellers</h3>
<p>Some of the most consistently popular beauty lines on CREOATE include:</p>
<ul>
<li><a href="https://www.creoate.com/product-category/skincare-beauty-tools">Skincare & Beauty Tools</a> — including gua shas, jade rollers, and other tools designed to support massage and skincare rituals</li>
<li><a href="https://www.creoate.com/product-category/bath-bombs">Bath bombs</a> — and other bath additives, particularly strong in gifting periods and around Christmas</li>
<li><a href="https://www.creoate.com/product-category/men-grooming">Men’s grooming products</a> — a growing segment within beauty wholesale with increasing retailer demand</li>
</ul>

<p>These products give retailers a strong starting point when choosing wholesale beauty products with proven appeal.</p>

<h3>Natural, sustainable & clean skincare</h3>
<p>Many customers are choosing simpler beauty routines built around natural ingredients and lower-waste packaging. As a result, many beauty wholesalers now offer product lines that focus on clean formulations, handmade production, vegan positioning, or eco-friendly packaging. This makes it easier for retailers to align their beauty assortment with their brand values.</p>

<h3>Scientific skincare</h3>
<p>At the same time, ingredient-led skincare continues to grow. Customers are becoming more familiar with vitamin C, hyaluronic acid, exfoliating acids, and targeted treatment products, so retailers may benefit from stocking more science-backed skincare lines alongside gentle daily-use essentials.</p>

<h3>Self-care moments and giftable rituals</h3>
<p>Beauty products that help customers create calming rituals remain strong sellers. Bath soaks, skincare tools, shower products, and body care products all support the “self-care” angle and work well as timeless gifts, subscription-box items, or basket-builders.</p>

<h3>Vegan skincare</h3>
<p>For customers following vegan or plant-based lifestyles, beauty products that match those values are essential. Prioritising cruelty-free and vegan beauty lines can help retailers serve a wider audience while also strengthening their value-led merchandising.</p>

<h2>FAQs</h2>

<h3>What’s a good margin for beauty products?</h3>
<p>A typical target margin for beauty products and toiletries is around 35–40%, although the right margin depends on the product type, shelf life, and your business model. Natural skincare and makeup may need a higher margin because they can have a shorter selling window than conventional products.</p>

<h3>How do I know if these products meet beauty regulations in my country?</h3>
<p>CREOATE sellers are responsible for ensuring their products and packaging meet the requirements for the countries they supply to. In practice, retailers should only see products available for their selected country, but it is still sensible to review product details carefully if you have specific compliance requirements.</p>

<h3>Why buy wholesale beauty products online?</h3>
<p>Buying wholesale beauty products online gives retailers access to more brands, easier comparison, and faster product discovery than sourcing one supplier at a time. It also makes it simpler to test new categories, monitor trends, and buy from multiple sellers in one place.</p>

<h3>What types of businesses buy beauty wholesale?</h3>
<p>Independent retailers, gift shops, salons, spas, pharmacies, wellness stores, and online sellers all buy beauty wholesale. The category works especially well for businesses looking for repeat-purchase items, giftable products, and high-interest trend-led ranges.</p>

<h3>What beauty products sell best?</h3>
<p>Popular categories include skincare tools, bath bombs, men’s grooming products, ingredient-led skincare, and giftable bath and body items. Bestsellers usually combine clear function, strong packaging, and broad customer appeal.</p>

<h3>Can I buy from multiple beauty wholesalers at once?</h3>
<p>Yes, marketplaces like CREOATE make it easier to source from multiple beauty wholesalers in one place. This helps retailers build a more balanced assortment across skincare, makeup, bath, and hair without relying on a single beauty product supplier.</p>

<h3>Does CREOATE work with beauty product suppliers in the UK?</h3>
<p>Yes. A large proportion of CREOATE’s beauty suppliers and distributors are based in the UK or the US, with others across wider Europe and Canada. This gives retailers access to both local and international sourcing options depending on their needs.</p>

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Beauty

Shop over 10,000 wholesale beauty products from independent global suppliers, all in one place. Free shipping & 60-day returns available.

Wholesale Beauty Products & Wholesalers | CREOATE

LOELLA COSMETICS

Loella strives to create high performing makeup brushes that are affordable, stand out from the crowd and are vegan and cruelty free. Based in London, we are aiming to change beauty tools from an afterthought to a trusted staple in your makeup kit.

Loella brushes are designed to be highly versatile and easy to use , so whether you are just a makeup lover or a professional, these brushes are made for you! All our brushes are vegan and cruelty free and we donate 10p of every brush that we sell to the amazing I am the Code foundation, helping girls all around the world to learn coding skills.

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Loella Cosmetics

Creoate

FLAWLESS BASE SET

The set includes the following makeup brushes:
- Buffed up Briony - Flat Kabuki brush
- Powder woman Penelope - Fluffy large powder brush
- Flawless foundation Felicia - Flat foundation brush
- Contour diva Caty - Angled blush and contour brush

WILD AS THE OCEAN COLLECTION

The Wild as the Ocean makeup brush sets were created for girls and woman who are Fun, Wild and Free! The Flawless Base set features our four bestselling face brushes, which together will give you that blended, airbrushed base. All brushes are vegan and cruelty free and designed for easy and fast application.

EYE BRUSH SET

The set includes the following makeup brushes:
- Need to conceal Chloe - Flat oval concealer brush
- Eye candy Emily - Large eye shader brush
- Blend me beautiful Betty - Large eye blender brush
- Divine line Danielle - Eye liner brush
- Fab brow Brooke - Angled eye brows brush

WILD AS THE OCEAN COLLECTION

The Wild as the Ocean makeup brush sets were created for girls and woman who are Fun, Wild and Free! The Eye set features 5 eye brushes that will help you to create your favourite eye looks. All brushes are vegan and cruelty free and designed for easy and fast application.

FLAWLESS BASE SET

The set includes the following makeup brushes:
- Buffed up Briony - Flat Kabuki brush
- Powder woman Penelope - Fluffy large powder brush
- Flawless foundation Felicia - Flat foundation brush
- Contour diva Caty - Angled blush and contour brush

GIRL ON FIRE BASE COLLECTION

The Girl on Fire makeup brush sets were created for girls and woman who are Fierce, Fiery and Fabulous! The Flawless Base set features our four bestselling face brushes, which together will give you that blended, airbrushed base. All brushes are vegan and cruelty free and designed for easy and fast application.

EYE BRUSH SET

The set includes the following makeup brushes:
- Need to conceal Chloe - Flat oval concealer brush
- Eye candy Emily - Large eye shader brush
- Blend me beautiful Betty - Large eye blender brush
- Divine line Danielle - Eye liner brush
- Fab brow Brooke - Angled eye brows brush

GIRL ON FIRE COLLECTION

The Girl on Fire makeup brush sets were created for girls and woman who are Fierce, Fiery and Fabulous! The Eye set features 5 eye brushes that will help you to create your favourite eye looks. All brushes are vegan and cruelty free and are designed for easy and fast application.

THE ESSENTIALS BRUSH SET

The set includes the following makeup brushes:
- Buffed up Briony - Flat Kabuki brush
- Need to conceal Chloe - Flat oval concealer brush
- Powder woman Penelope - Fluffy large powder brush
- Flawless foundation Felicia - Flat foundation brush
- Contour diva Caty - Angled blush and contour brush
- Eye candy Emily - Large eye shader brush
- Blend me beautiful Betty - Large eye blender brush
- Divine line Danielle - Eye liner brush
- Fab brow Brooke - Angled eye brows brush
- Luscious lips Lilly - Lip liner brush

GIRL ON FIRE COLLECTION

The Girl on Fire makeup brush sets were created for girls and woman who are Fierce, Fiery and Fabulous! The collection was created with an everyday makeup look in mind – these are the 10 essential brushes that everyone should have in their kit to pull off a polished and professional look. All brushes are vegan and cruelty-free and are designed for easy and fast application.


This eye liner brush with its fine tip allows for easy and precise
application of cream or liquid eye liner product. Divine line Danielle
is the ideal tool to finish off your makeup look with a fine and
precise line above or under the eyes, drawn with one fluid movement.

The bristles of the brush are vegan (synthetic). The handles are made
of wood.

Please note that the brushes come in plastic sleeves for protection, but no further packaging. They will need to be displayed in a holder/stand.


Need to conceal Chloe will help you in hiding any redness, dark
circles or spots on your face. This flat and oval-shaped concealer
brush is ideal for the application of liquid or cream concealer
products around the eyes or in small corners of your face. The
firmness of the brush allows for an even application of multiple
layers for the required cover and easy dabbing of concealer product.

The bristles of the brush are vegan (synthetic). The handles are made
of wood. 

Please note that the brushes come in plastic sleeves for protection, but no further packaging. They will need to be displayed in a holder/stand.


This over-sized large bronzer brush is a perfect brush for your
finishing touches. Whether you use it to add a natural looking
dispersed touch of bronzer or to set powder on your entire face, the
large brush shape will make it easy, fast and even-looking without
leaving any harsh lines.

The bristles of the brush are vegan (synthetic). The handle is made of
wood.

Please note that the brushes come in plastic sleeves for protection, but no further packaging. They will need to be displayed in a holder/stand.

This large and flat eye shader brush is a must-have staple to make
your eyes pop. Eye Candy Emily's flat shape is ideal for applying
cream or powder eye shadow over the entire lid and makes it easy to
build multiple layers or blend multiple shades. The fluffy point of
the brush can be used to accentuate the eyelid crease and highlight
your brow arch.

The bristles of the brush are vegan (synthetic). The handles are made
of wood.

Please note that the brushes come in plastic sleeves for protection, but no further packaging. They will need to be displayed in a holder/stand.

This flat and tapered lip liner brush is ideal for defining the
contours of your lips. The tapered tip allows for precise application
of product and is able to reach all corners of the mouth, so lips can
be shaped and defined as luscious as desired. 

The bristles of the brush are vegan (synthetic). The handles are made
of wood.

Please note that the brushes come in plastic sleeves for protection, but no further packaging. They will need to be displayed in a holder/stand.

This angled eye brow brush is a must-have staple for well-defined
brows. Fab brow Brooke's flat and firm bristles allow for precise
application even distribution of brow product. The angled top allows
you to create a well-defined and perfect arch. This brush works with
both powder and cream products.

The bristles of the brush are vegan (synthetic). The handles are made
of wood.

Please note that the brushes come in plastic sleeves for protection, but no further packaging. They will need to be displayed in a holder/stand.

This angled blush and contour brush is ideal to shape, contour and
highlight your face and to achieve that professional finish for your
base. Contour diva Caty has an angled shape which fits the contours
and creases of your cheeks for precise and effortless
application. The bristles are soft and fluffy, allowing for even
distribution of blush or contour powder as well as thorough blending.

The bristles of the brush are vegan (synthetic). The handles are made
of wood.

Please note that the brushes come in plastic sleeves for protection, but no further packaging. They will need to be displayed in a holder/stand.

Loella has teamed up with professional makeup artist Sarah Exley, Head of Makeup at Love Island UK, to create a set of 12 makeup brushes every makeup lover and makeup artist should have in their kit.  Each brush reflects the years of experience Sarah has in the industry. All brushes are vegan and cruelty free.

The set includes the following brushes:
- Bronzed beauty Bella - Large bronzer brush
- Fancy foundation Fai - Firm foundation brush
- Glowed up Gemma - Cheek-shaped highlighter brush
- Killer contour Kirsty - Domed contour brush
- Straight nosed Susan - Nose contour brush
- Precise powder Pauline - Precision powder brush
- Angled angel Anna - Angled eye shadow brush
- Dreamy eyed Dermot - Under eye blending brush
- Smoke show Sally - Eye smudger brush
- Zig zag Zoila - Tightliner and eyeliner brush
- Dazzling brows Dee - Detailed brow brush
- Lip loving Lysette - Squared lip brush

This flat and oval-shaped foundation brush is ideal to apply cream and
liquid foundation for an easy and quick daily make-up routine.
The firm bristles allows for an even application of multiple layers
for the required cover and easy dabbing of foundation product. The
oval shape adapts to the creases and shape of your face, allowing
effortless and precise application of product along the eyes, nose,
mouth and the rest of your face for a flawless base.

The bristles of the brush are vegan (synthetic). The handles are made
of wood.

Please note that the brushes come in plastic sleeves for protection, but no further packaging. They will need to be displayed in a holder/stand.

This flat Kabuki buffer brush is a must-have staple for your base
routine. Buffed up Briony is perfect for the application of creamy and
liquid products such as foundation, as the dense and flat vegan hairs
perfectly pick up makeup without absorbing the product. For a natural
and flawless finish of your base, use circular motions to blend and
buff the product on your face.

The bristles of the brush are vegan (synthetic). The handles are made
of wood.

Please note that the brushes come in plastic sleeves for protection, but no further packaging. They will need to be displayed in a holder/stand.


This silky soft large and fluffy powder brush is a must-have staple
for your base routine. Powder woman Penelope is perfect for the
effortless application of loose and pressed powder to set your makeup
or add a dash of bronzer to your base. Due to its large head and
super soft bristles, the brush applies powder evenly on your entire
face for a flawless and perfect finish.

The bristles of the brush are vegan (synthetic). The handles are made
of wood.

Please note that the brushes come in plastic sleeves for protection, but no further packaging. They will need to be displayed in a holder/stand.

Loella Cosmetics

Wholesale Price

Base makeup brush set - Girl on Fire collection

Base makeup brush set - Wild as the Ocean collection

Essential vegan makeup brush set - Girl on Fire collection

Eye makeup brush set - Girl on Fire collection

Eye makeup brush set - Wild as the Ocean collection

Buffed up Briony | Flat buffing brush

Bronzed Beauty Bella | Large bronzing brush

Professional makeup brush set - The Femme Fatale collection

Powder woman Penelope | Large powder brush

Contour diva Caty | Angled contour brush

Eye candy Emily | Flat eye shader brush

Fab brow Brooke | Angled brow brush

Luscious lips Lilly | Precise lip brush

Flawless foundation Felicia | Flat foundation brush

Need to conceal Chloe | Flat concealer brush

Divine line Danielle | Eye liner brush

Loella Cosmetics

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Loella Cosmetics

Wholesale Price

Base makeup brush set - Girl on Fire collection

Base makeup brush set - Wild as the Ocean collection

Essential vegan makeup brush set - Girl on Fire collection

Eye makeup brush set - Girl on Fire collection

Eye makeup brush set - Wild as the Ocean collection

Buffed up Briony | Flat buffing brush

Bronzed Beauty Bella | Large bronzing brush

Professional makeup brush set - The Femme Fatale collection

Powder woman Penelope | Large powder brush

Contour diva Caty | Angled contour brush

Eye candy Emily | Flat eye shader brush

Fab brow Brooke | Angled brow brush

Luscious lips Lilly | Precise lip brush

Flawless foundation Felicia | Flat foundation brush

Need to conceal Chloe | Flat concealer brush

Divine line Danielle | Eye liner brush

Loella Cosmetics

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