<p>Trends may come and go, but the beauty industry as a whole is growing steadily. Whether you&rsquo;re looking to sell giftable <a href="https://www.creoate.com/product-category/skincare">skincare</a> in your store, or restock your salon or spa, we have you covered. Discover a wide range of beauty products in bulk quantities, with everything from <a href="https://www.creoate.com/product-category/makeup">high-quality wholesale cosmetics</a> to luxurious wholesale skincare products and tools, all from independent beauty store suppliers across the UK, USA, and Europe. And with vegan, handmade, and eco-friendly options available, you can be sure your beauty products and cosmetics match your values.</p>
<h2>What kind of wholesale beauty products can I find on CREOATE?</h2>
<p>With hundreds of beauty wholesalers selling through CREOATE, you’ve got plenty of choice when it comes to stocking your shop, spa, or salon with wholesale cosmetics and beauty products. Whether you’re a shop owner, beautician, or work in cosmetology, you’ll find the right products for you from suppliers near and far.</p>
<p>If you’re looking for skincare products, we have everything from <a href="https://www.creoate.com/product-category/face-serums">science-backed serums</a> to organic scrubs, as well as <a href="https://www.creoate.com/product-category/skincare-beauty-tools">trending tools</a> like gua shas and jade rollers. Our sellers also stock plenty of makeup products, from foundation to <a href="https://www.creoate.com/product-category/lip-care">lip gloss</a>, and everything in between. If you’re after something more relaxing, there’s also a wide range of bath products, including <a href="https://www.creoate.com/product-category/bath-bombs">bath bombs</a> and <a href="https://www.creoate.com/product-category/bath-salts">bath salts</a>. And nails and hair get a look in too, with <a href="https://www.creoate.com/product-category/hair-shampoo">shampoo</a> and <a href="https://www.creoate.com/product-category/hair-conditioner">conditioner</a> for different hair types, as well as nail polish and <a href="https://www.creoate.com/product-category/nails">nail care</a> products.</p>
<p>Not sure where to start? With <a href="https://www.creoate.com/product-category/beauty-bundles">beauty bundles</a>, sellers assemble a collection of their beauty products that work well together, giving you the perfect beauty starter pack if you’re new to selling in this category.</p>
<p>CREOATE’s sellers and distributors come from across the UK, US and Europe, but many will be able to ship orders in under three days, meaning you won’t have to wait long to stock these beauty supplies in your store. And you have 60 days to send back anything that doesn’t sell, too — just make sure you don’t open any beauty products you want to return.</p>
<h2>Wholesale beauty product trends & bestsellers </h2>
<p>Whether you choose to follow trends or stick to the classics, understanding what’s trending and selling well is a great place to start. </p>
<h3>Wholesale beauty bestsellers</h3>
<ul>
<li><a href="https://www.creoate.com/product-category/skincare-beauty-tools">Skincare & Beauty Tools</a> — gua shas, jade rollers, and other tools that help release tension, improve blood flow, and reduce inflammation </li>
<li><a href="https://www.creoate.com/product-category/bath-bombs">Bath bombs</a> — and other bath additives (particularly in the run up to Christmas)</li>
<li><a href="https://www.creoate.com/product-category/men-grooming">Men’s grooming products</a> — a fast-growing product category with a growing selection of products designed for men</li>
</ul>
<h3>Natural, sustainable & ‘clean’ skincare </h3>
<p>Many customers are opting for stripped-back skincare products that put the power of natural ingredients front and centre, and many beauty wholesale suppliers are primed to offer just that.</p>
<h3>Scientific skincare</h3>
<p>Meanwhile, others are turning to products with a more scientific approach, getting to grips with acid exfoliators, vitamin c, hyaluronic acid, and other trending ingredients. </p>
<h3>Self care moments  </h3>
<p>Seek out wholesale beauty products that help your customers build calming rituals, and take a moment for themselves. These products are timeless gifting options. </p>
<h3>Vegan skincare</h3>
<p>For anyone striving to lead a vegan or plant-based lifestyle, having beauty and skincare options that align with your values is essential. We recommend prioritising cruelty free items in your search for new beauty lines.</p>
<h2>FAQs</h2>
<h3>What’s a ‘good’ margin for beauty products?</h3>
<p>We recommend looking for a margin of about 35-40% when stocking beauty products and toiletries, although this depends on your business, and on the products themselves. Most makeup and skincare products don’t have a printed expiry date, and as a guideline may last up to a few years unopened. On the packaging, you’ll see a recommendation for how long you should keep the product once opened.</p>
<p>However natural skincare and makeup may have an expiry date, as it doesn’t contain the normal preservatives that give these products a longer shelf life. In this case, it’s better to look for a higher margin, as these products need a quicker turnaround time.</p>
<h3>How do I know if these products meet beauty regulations in my country?</h3>
<p>CREOATE sellers are responsible for ensuring that their products and packaging meet the requirements for each country they supply to, and can exclude any countries they’re not yet ready to sell to. So if you’re buying from CREOATE, you should only see products that match the requirements for your selected country. If you have any questions on this, please reach out to us on live chat.</p>
<h3>Why should I buy wholesale beauty items from CREOATE?</h3>
<p>While you can often buy wholesale beauty products directly from suppliers, you’ll get a lot more choice when you shop through CREOATE, with over 1,180 brands (and counting!) selling together in one place.</p>
<p>We want to make shopping for your store as easy as shopping for yourself. It’s why we offer retailers 60-day returns, and make it easy to shop from multiple sellers in one place, and check out just once. And with many suppliers offering lead times of under a week, you won’t have to wait long to stock these products in your store, or need to plan your assortment months in advance.</p>
<h3>Does CREOATE collaborate with beauty product suppliers in the UK?</h3>
<p>Yes! In fact a large proportion of our beauty suppliers and distributors are based in the UK or the US, with others spread across wider Europe and Canada. We make it really simple to shop from beauty suppliers wholesale wherever you’re based, and even if the brand you’re buying from is based abroad.</p>


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Beauty

Shop over 10,000 wholesale beauty products from independent global suppliers, all in one place. Free shipping & 60-day returns available.

Wholesale Beauty Products - Independent Beauty Wholesale Suppliers

Kawaii Girl Cosmetics is a Black woman-owned, Leaping Bunny-certified indie beauty brand that was founded on inclusivity and using the medium of makeup to create a safe space for beauty fans to be their authentic selves. Makeup should be a judgement-free experience and we will always support the concept of speaking truth to power through the creativity that the beauty world can spark.


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Kawaii Girl Cosmetics

Creoate

Staten Island is a bold fan lash that's perfect for bringing the drama either day or night. This lash is lightweight with the perfect volume so that you're always selfie ready. These lashes are vegan-friendly, 100% cruelty free and with proper care can be worn up to 20 times.


The New York Powders is a capsule collection of small-batch, handcrafted multifunctional shimmer powders made with vegan-friendly, ethically sourced ingredients. St. George is a vivid rich royal blue low-luster shimmer shade that's perfect for eye looks. 

These shades are highly pigmented and long lasting with intense shimmer that’s visible under low, natural, and bright light. The rich powders are creamy, blendable and more importantly, offer bold color payoff on all skin tones.

These multipurpose powders can pull extra duty as eye shadows, highlighters, blush, and even a bold lip. Note that these are loose powders, not pressed.

Ingredients: mica powder, calcium carbonate, zinc stearate, kaolin clay, silicon dioxide, allantoin, carnauba wax, caprylyl glycol, phenoxyethanol, hexylene glycol.
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The New York Powders is a capsule collection of small-batch, handcrafted multifunctional shimmer powders made with vegan-friendly, ethically sourced ingredients. Flatiron isn't for the faint of heart. This eye catching hue is a bold copper with iridescent green undertones for a dramatic depth of color that's perfect for day or night. 

These shades are highly pigmented and long lasting with intense shimmer that’s visible under low, natural, and bright light. The rich powders are creamy, blendable and more importantly, offer bold color payoff on all skin tones.

These multipurpose powders can pull extra duty as eye shadows, highlighters, blush, and even a bold lip. Note that these are loose powders, not pressed.

Ingredients: mica powder, calcium carbonate, zinc stearate, kaolin clay, silicon dioxide, allantoin, carnauba wax, caprylyl glycol, phenoxyethanol, hexylene glycol.

The New York Powders is a capsule collection of small-batch, handcrafted multifunctional shimmer powders made with vegan-friendly, ethically sourced ingredients. Union Square is a fun rose gold shimmer hue that's perfect as an accent on the inner corners of the eyes or as a subtle highlighter.

These shades are highly pigmented and long lasting with intense shimmer that’s visible under low, natural, and bright light. The rich powders are creamy, blendable and more importantly, offer bold color payoff on all skin tones. 

These multipurpose powders can pull extra duty as eye shadows, highlighters, blush, and even a bold lip. Note that these are loose powders, not pressed.

Ingredients: mica powder, calcium carbonate, zinc stearate, kaolin clay, silicon dioxide, allantoin, carnauba wax, caprylyl glycol, phenoxyethanol, hexylene glycol.

Each Borough kit features nested jars with the most popular colors from their respective borough from The New York Powders. These jars screw into each other for easy storage and a travel-friendly makeup solution and are paired with their companion borough lash. The Bronx Borough kit includes one pair of The Bronx lashes and four New York Powder minis:

 

Allerton shimmer powder
Williamsbridge shimmer powder
Bronx Park shimmer powder
Kingsbridge shimmer powder
 

Normally retailing for over $75 if purchased separately, this fun kit lets you sample the most popular vibrant colors from the boldest borough in New York for less. Perfect for gifting, perfect for dipping your toes into the KGC beauty world!

Our multipurpose New York Powders are loose shimmer powders that are, highly pigmented, long lasting, and visible under low, natural, and bright light. The rich powders are creamy, blendable and more importantly, offer bold color payoff on all skin tones. 

These powders can pull extra duty as eye shadows, highlighters, blush, and even a bold lip. Note that these are loose powders, not pressed. The Bronx lashes are a cruelty-free, vegan-friendly demi fanned lash that are perfect for day or night, can be worn comfortably with glasses, and can be worn up to 20 times with proper care. 

The New York Powders Ingredients: mica powder, calcium carbonate, zinc stearate, kaolin clay, silicon dioxide, allantoin, carnauba wax, caprylyl glycol, phenoxyethanol, hexylene glycol.

The New York Powders is a capsule collection of small-batch, handcrafted multifunctional shimmer powders made with vegan-friendly, ethically sourced ingredients. Hell's Kitchen isn't for the faint of heart. This eye catching hue is a bold black with gold undertones for a dramatic depth of color that only the boldest vixens will dare to try. 

These shades are highly pigmented and long lasting with intense shimmer that’s visible under low, natural, and bright light. The rich powders are creamy, blendable and more importantly, offer bold color payoff on all skin tones.

These multipurpose powders can pull extra duty as eye shadows, highlighters, blush, and even a bold lip. Note that these are loose powders, not pressed.

Ingredients: mica powder, calcium carbonate, zinc stearate, kaolin clay, silicon dioxide, allantoin, carnauba wax, caprylyl glycol, phenoxyethanol, hexylene glycol.

Each Borough kit features nested jars with the most popular colors from their respective borough from The New York Powders. These jars screw into each other for easy storage and a travel-friendly makeup solution and are paired with their companion borough lash. The Manhattan Borough kit includes one pair of Manhattan lashes and five New York Powder minis:

 

Union Square shimmer powder
Murray Hill shimmer powder
Flatiron shimmer powder
Meatpacking shimmer powder
Hell's Kitchen shimmer powder
 

Normally retailing for over $90 if purchased separately, this fun kit lets you sample the most popular colors from the heart of New York for less. Perfect for gifting, perfect for dipping your toes into the KGC beauty world!

Our multipurpose New York Powders are loose shimmer powders that are, highly pigmented, long lasting, and visible under low, natural, and bright light. The rich powders are creamy, blendable and more importantly, offer bold color payoff on all skin tones. 

These powders can pull extra duty as eye shadows, highlighters, blush, and even a bold lip. Note that these are loose powders, not pressed. The Manhattan lash is cruelty-free, vegan-friendly and the perfect low key lash for day that can easily transition to night. These can be worn comfortably with glasses, and can be worn up to 20 times with proper care. 

The New York Powders Ingredients: mica powder, calcium carbonate, zinc stearate, kaolin clay, silicon dioxide, allantoin, carnauba wax, caprylyl glycol, phenoxyethanol, hexylene glycol.

The New York Powders is a capsule collection of small-batch, handcrafted multifunctional shimmer powders made with vegan-friendly, ethically sourced ingredients. Queensbridge is a low shimmer vibrant red hue that is perfect for eyeshadow, eyeliner, and as a lip topper.

These shades are highly pigmented and long lasting with intense shimmer that’s visible under low, natural, and bright light. The rich powders are creamy, blendable and more importantly, offer bold color payoff on all skin tones.

These multipurpose powders can pull extra duty as eye shadows, highlighters, blush, and even a bold lip. Note that these are loose powders, not pressed.

Ingredients: mica powder, calcium carbonate, zinc stearate, kaolin clay, silicon dioxide, allantoin, carnauba wax, caprylyl glycol, phenoxyethanol, hexylene glycol.



If you're ready for the full brush set, the Indy Makeup Brush Set is the perfect addition to your beauty collection. It comes with all five of our signature Indy makeup brushes: the North Central Powder Brush, the Allisonville Angled Blush Brush, the Broad Ripple Flat Eyeshadow Brush, the Keystone Angled Liner Brush, and our Eastwood Fluffy Eyeshadow Brush. Normally retailing for $39 if you bought each brush separately, the Indy Makeup Brush Set is just $30 — making it perfect for gifting or splurging on yourself! 

Our Indy Makeup Brushes feature cruelty-free, vegan synthetic bristles that are incredibly durable and won't absorb product. They're easy to clean and feature diamond-cut handles that offer a great weight balance. These brushes are so easy to use, you'll be wondering how you applied makeup before you got them!

Brooklyn is the a fantastic day to night lash that easily transitions from work to play. This demi lash is lightweight with a bold fan, leaving everyone wondering if they're yours. These lashes are vegan-friendly, 100% cruelty free and with proper care can be worn up to 20 times.


Manhattan is the perfect daytime lash for when you want to draw attention to your eyes but don't need a high-volume lash. Manhattan is a lightweight lash that will have everyone wondering if they're yours. These lashes are vegan-friendly, 100% cruelty free and with proper care can be worn up to twenty times.


Whether you're applying brush or want to contour your cheeks like a pro, the Allisonville Angled Blush Brush is ready to make you look amazing. The angled head is perfect for expertly applying product right on the apples or hollows of your cheeks and will help you blend and buff like an MUA. 

Our Indy Makeup Brushes feature cruelty-free, vegan synthetic bristles that are incredibly durable and won't absorb product. They're easy to clean and feature diamond-cut handles that offer a great weight balance. These brushes are so easy to use, you'll be wondering how you applied makeup before you got them!

If you're the type who likes a complete set, the Indy Makeup Deluxe Brush Set was made with you in mind. Along with our gorgeous Castleton Mirror, you're also getting the North Central Powder Brush, Allisonville Angled Blush Brush, Broad Ripple Flat Eyeshadow Brush, Keystone Angled Liner Brush, and our Eastwood Fluffy Eyeshadow Brush. Normally retailing for $49 if you were to buy each item separately, the Indy Makeup Brush Deluxe Collection is just $38 — making it perfect for gifting. 

Our Indy Makeup Brushes feature cruelty-free, vegan synthetic bristles that are incredibly durable and won't absorb product. They're easy to clean and feature diamond-cut handles that offer a great weight balance. These brushes are so easy to use, you'll be wondering how you applied makeup before you got them!

The New York Powders is a capsule collection of small-batch, handcrafted multifunctional shimmer powders made with vegan-friendly, ethically sourced ingredients. Murray Hill is a sophisticated dusty rose shimmer powder with golden notes that can seamlessly transition from day to night as a highlight and eye shadow.

These shades are highly pigmented and long lasting with intense shimmer that’s visible under low, natural, and bright light. The rich powders are creamy, blendable and more importantly, offer bold color payoff on all skin tones. 

These multipurpose powders can pull extra duty as eye shadows, highlighters, blush, and even a bold lip. Note that these are loose powders, not pressed.

Ingredients: mica powder, calcium carbonate, zinc stearate, kaolin clay, silicon dioxide, allantoin, carnauba wax, caprylyl glycol, phenoxyethanol, hexylene glycol.

Ebisu is a fluffy 3D silk demi lash. The 3D effect gives them a fuller volume and placement while the tapered ends gives them a more natural and realistic appearance. Silk lashes are the perfect synthetic alternative for lash wearers who prefer not to wear mink or human hair lashes. 100% cruelty free and with proper care can be worn up to twenty times.


The New York Powders is a capsule collection of small-batch, handcrafted multifunctional shimmer powders made with vegan-friendly, ethically sourced ingredients. Kingsbridge is a dynamic blue-green hue that also shifts into bold purple shades depending on the light. This is the perfect accent color for lids, cheeks, and brow bones.

These shades are highly pigmented and long lasting with intense shimmer that’s visible under low, natural, and bright light. The rich powders are creamy, blendable and more importantly, offer bold color payoff on all skin tones. 

These multipurpose powders can pull extra duty as eye shadows, highlighters, blush, and even a bold lip. Note that these are loose powders, not pressed.

Ingredients: mica powder, calcium carbonate, zinc stearate, kaolin clay, silicon dioxide, allantoin, carnauba wax, caprylyl glycol, phenoxyethanol, hexylene glycol.

The New York Powders is a capsule collection of small-batch, handcrafted multifunctional shimmer powders made with vegan-friendly, ethically sourced ingredients. Cobble Hill is a vibrant dusty pink hue with blue undertones that is perfect for a wide range of skin tones. Rock it as an eye shadow or as a highlighter. 

These shades are highly pigmented and long lasting with intense shimmer that’s visible under low, natural, and bright light. The rich powders are creamy, blendable and more importantly, offer bold color payoff on all skin tones.

These multipurpose powders can pull extra duty as eye shadows, highlighters, blush, and even a bold lip. Note that these are loose powders, not pressed.

Ingredients: mica powder, calcium carbonate, zinc stearate, kaolin clay, silicon dioxide, allantoin, carnauba wax, caprylyl glycol, phenoxyethanol, hexylene glycol.

The New York Powders is a capsule collection of small-batch, handcrafted multifunctional shimmer powders made with vegan-friendly, ethically sourced ingredients. Astoria is a unique powder that appears white in the jar. But on the skin, creates a distinctive iridescent green hue that stands out from traditional highlighters and eye shadows. 

These shades are highly pigmented and long lasting with intense shimmer that’s visible under low, natural, and bright light. The rich powders are creamy, blendable and more importantly, offer bold color payoff on all skin tones.

These multipurpose powders can pull extra duty as eye shadows, highlighters, blush, and even a bold lip. Note that these are loose powders, not pressed.

Ingredients: mica powder, calcium carbonate, zinc stearate, kaolin clay, silicon dioxide, allantoin, carnauba wax, caprylyl glycol, phenoxyethanol, hexylene glycol.

From the borough that some consider the true heart of New York City thanks to its vibrant communities and endless food options comes a bold lash that's rivaled only by The Bronx lashes. Queens is a large fanned lash that opens your eyes without feeling heavy and is so comfortable to wear, you can rock it with glasses or sunnies without them pressing against the lenses. These lashes are vegan-friendly, 100% cruelty free and with proper care can be worn up to twenty times.

The New York Powders is a capsule collection of small-batch, handcrafted multifunctional shimmer powders made with vegan-friendly, ethically sourced ingredients. Meatpacking isn't for the faint of heart. This vibrant jewel-toned hue is a rich forest green shimmer shade that's perfect for a bold nighttime look. 

These shades are highly pigmented and long lasting with intense shimmer that’s visible under low, natural, and bright light. The rich powders are creamy, blendable and more importantly, offer bold color payoff on all skin tones.

These multipurpose powders can pull extra duty as eye shadows, highlighters, blush, and even a bold lip. Note that these are loose powders, not pressed.

Ingredients: mica powder, calcium carbonate, zinc stearate, kaolin clay, silicon dioxide, allantoin, carnauba wax, caprylyl glycol, phenoxyethanol, hexylene glycol.

Shibuya is a demi-flare luxe 3D faux mink lash with a natural - yet full - effect. Not only does it offer volume, but mimics the fluffed out style of your actual lashes - only thicker! With proper care, Kawaii Girl lashes can be worn up to twenty times.


Ready to create the ultimate eye look? Our Broad Ripple Flat Eyeshadow Brush is perfect for packing color on your lids for a bold, vibrant look while also minimizing fallout. This brush is also ideal if you want to create a lip look using one of our New York Powders. 

Our Indy Makeup Brushes feature cruelty-free, vegan synthetic bristles that are incredibly durable and won't absorb product. They're easy to clean and feature diamond-cut handles that offer a great weight balance. These brushes are so easy to use, you'll be wondering how you applied makeup before you got them!

Odaiba is the crown jewel in Kawaii Girl Cosmetic's debut Tokyo Collection! This 3D faux mink lash is designed is a demi fan style that offers a more natural look with flared ends create a very romantic look. We recommend this lash for weddings, proms or any special occasion! With proper care, Kawaii Girl lashes can be worn up to twenty times!


A beauty's best friend is a mirror! This mirror is small enough to travel with you, but substantial enough that it won't leave you squinting to see what you're doing. Use it to apply our lashes or touch up your highlight. This classic handle-style mirror features our iconic Kawaii Girl Cosmetics logo on the back.

The New York Powders is a capsule collection of small-batch, handcrafted multifunctional shimmer powders made with vegan-friendly, ethically sourced ingredients. Allerton is a bold warm gold hue that's perfect as an accenting highlight powder or as an eye shadow. 

These shades are highly pigmented and long lasting with intense shimmer that’s visible under low, natural, and bright light. The rich powders are creamy, blendable and more importantly, offer bold color payoff on all skin tones. 

These multipurpose powders can pull extra duty as eye shadows, highlighters, blush, and even a bold lip. Note that these are loose powders, not pressed.

Ingredients: mica powder, calcium carbonate, zinc stearate, kaolin clay, silicon dioxide, allantoin, carnauba wax, caprylyl glycol, phenoxyethanol, hexylene glycol.

The New York Powders is a capsule collection of small-batch, handcrafted multifunctional shimmer powders made with vegan-friendly, ethically sourced ingredients. Williamsbridge is a warm copper hue that is perfect for a wide range of skin tones. Rock it as an eye shadow or as a highlighter. 

These shades are highly pigmented and long lasting with intense shimmer that’s visible under low, natural, and bright light. The rich powders are creamy, blendable and more importantly, offer bold color payoff on all skin tones.

These multipurpose powders can pull extra duty as eye shadows, highlighters, blush, and even a bold lip. Note that these are loose powders, not pressed.

Ingredients: mica powder, calcium carbonate, zinc stearate, kaolin clay, silicon dioxide, allantoin, carnauba wax, caprylyl glycol, phenoxyethanol, hexylene glycol.

The New York Powders is a capsule collection of small-batch, handcrafted multifunctional shimmer powders made with vegan-friendly, ethically sourced ingredients. Sugar Hill is a bold eggplant hue that is perfect for a wide range of skin tones. Rock it as an eye shadow or as a highlighter.  

These shades are highly pigmented and long lasting with intense shimmer that’s visible under low, natural, and bright light. The rich powders are creamy, blendable and more importantly, offer bold color payoff on all skin tones. 

These multipurpose powders can pull extra duty as eye shadows, highlighters, blush, and even a bold lip. Note that these are loose powders, not pressed.

Ingredients: mica powder, calcium carbonate, zinc stearate, kaolin clay, silicon dioxide, allantoin, carnauba wax, caprylyl glycol, phenoxyethanol, hexylene glycol.

The New York Powders is a capsule collection of small-batch, handcrafted multifunctional shimmer powders made with vegan-friendly, ethically sourced ingredients. Bed-Stuy is a luxe glittery champagne hue with that is perfect as a highlighter shade. Rock it as an eye shadow or as a highlighter. 

These shades are highly pigmented and long lasting with intense shimmer that’s visible under low, natural, and bright light. The rich powders are creamy, blendable and more importantly, offer bold color payoff on all skin tones.

These multipurpose powders can pull extra duty as eye shadows, highlighters, blush, and even a bold lip. Note that these are loose powders, not pressed.

Ingredients: mica powder, calcium carbonate, zinc stearate, kaolin clay, silicon dioxide, allantoin, carnauba wax, caprylyl glycol, phenoxyethanol, hexylene glycol.

Create a soft, blended look with our Eastwood Fluffy Eyeshadow Brush. This brush is designed to gently place loose and pressed powders and can also be used to blend to create everything from smoky eyes to whimsical looks.

Our Indy Makeup Brushes feature cruelty-free, vegan synthetic bristles that are incredibly durable and won't absorb product. They're easy to clean and feature diamond-cut handles that offer a great weight balance. These brushes are so easy to use, you'll be wondering how you applied makeup before you got them!

The New York Powders is a capsule collection of small-batch, handcrafted multifunctional shimmer powders made with vegan-friendly, ethically sourced ingredients. LES is a soft pink hue with unexpected iridescent hues that is perfect for a wide range of skin tones. Rock it as an eye shadow or as a highlighter. 

These shades are highly pigmented and long lasting with intense shimmer that’s visible under low, natural, and bright light. The rich powders are creamy, blendable and more importantly, offer bold color payoff on all skin tones. 

These multipurpose powders can pull extra duty as eye shadows, highlighters, blush, and even a bold lip. Note that these are loose powders, not pressed.

Ingredients: mica powder, calcium carbonate, zinc stearate, kaolin clay, silicon dioxide, allantoin, carnauba wax, caprylyl glycol, phenoxyethanol, hexylene glycol.

Tokyo is a lightweight fanned 3D silk lash. It offers a more uniform volume while also being an ideal synthetic alternative to lash lovers who prefer not to wear mink or human hair lashes. 100% cruelty free, with proper care these lashes can be worn up to twenty times!


This big fluffy domed powder brush is perfect for applying powder. The North Central Brush can be used to apply blush or even highlight for an all over glow. Our Indy Makeup Brushes feature cruelty-free, vegan synthetic bristles that are incredibly durable and won't absorb product. They're easy to clean and feature diamond-cut handles that offer a great weight balance. These brushes are so easy to use, you'll be wondering how you applied makeup before you got them!


Wearing lashes has never been easier! And now you can apply our fan favorite lashes in a snap. Named after the literal heart of Indianapolis, the Circle City Liquid Liner Lash Glue pen pulls double duty as an inky black liquid liner and lash adhesive. No more time waiting for that magical moment when your lash glue gets tacky so you can apply it! Line, wing, and apply in no time — then you're out the door! And the sleek liner pen means you can take it with you. No goopy gluey mess. 

 

Application Tips: 

Gently shake the pen before using. 
Tightly close the cap between uses and avoid leaving the pen uncapped for extended periods as this may dry out the glue and reduce adhesion over time. 
For better adhesion, after lining your eyes also line the lash band.

From the borough that brought you Hip Hop and the real Little Italy comes a lash style so full of drama that you'll wonder why you waited so long to try it. The Bronx is a dramatic full volume lash that's lightweight and perfect for date night or any time. These lashes are vegan-friendly, 100% cruelty free and with proper care can be worn up to twenty times.


The New York Powders is a capsule collection of small-batch, handcrafted multifunctional shimmer powders made with vegan-friendly, ethically sourced ingredients. Bronx Park is a bold purple hue with pinkish undertones for a warm effect that's perfect for a range of skin tones. This is a bold shimmer that packs a punch — living up to the idea that a little goes a long way. 

These shades are highly pigmented and long lasting with intense shimmer that’s visible under low, natural, and bright light. The rich powders are creamy, blendable and more importantly, offer bold color payoff on all skin tones.

These multipurpose powders can pull extra duty as eye shadows, highlighters, blush, and even a bold lip. Note that these are loose powders, not pressed.

Ingredients: mica powder, calcium carbonate, zinc stearate, kaolin clay, silicon dioxide, allantoin, carnauba wax, caprylyl glycol, phenoxyethanol, hexylene glycol.

When you're ready to line your eyes, you need precision. The Keystone Angled Liner Brush works perfectly with both loose and pressed powders — as well as gels. The angled tip allows you to create thick or thin lines. Use this brush to line your upper or lower lid. 

Our Indy Makeup Brushes feature cruelty-free, vegan synthetic bristles that are incredibly durable and won't absorb product. They're easy to clean and feature diamond-cut handles that offer a great weight balance. These brushes are so easy to use, you'll be wondering how you applied makeup before you got them!

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Kawaii Girl Cosmetics

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High-margin picks, ready to sell. Shop Now

Kawaii Girl Cosmetics

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