Huriia

The world of Huriia was built on a sparkle of idea, with months of crafting, engineering and tailoring that led to the greatest purpose of all: freedom. Huriia exists to multiply freedom where it’s not enough and build freedom from scratch where it’s nothing. Emerging into the world with the first product to set you free - the wearable umbrella holder- Huriia represents the beginning of modern independence. The early idea of Huriia, back when the concept didn’t have a name – started with a lot of travelling the world as a solo, independent traveller, where holding the umbrella created much discomfort and frustration, placing limits over basic enjoyable actions such as taking photos, holding the phone, eating on the go, holding a child, carrying a bag and simply feeling effortlessly comfortable. It felt necessary to tackle such an obvious problem that didn’t have a single solution to look seamless, minimal, comfortable, and with a quality feel that would also provide c