<p>Wholesale beauty products are items retailers, salons, spas, and beauty professionals buy in bulk from suppliers to resell or use in treatments. This category includes beauty products wholesale across skincare, makeup, bath and body, hair care, and grooming, making it a core area for gift, wellness, pharmacy, and lifestyle retail. The global wholesale beauty supply market is valued at $15 billion in 2025 and is projected to grow at a CAGR of approximately 7% from 2025 to 2033, reflecting rising demand for a wider range of beauty categories and suppliers (Market Report Analytics).</p>

<p>On CREOATE, retailers can source wholesale beauty products from independent brands and beauty wholesalers across the UK, Europe, and the US. Whether you are looking for trend-led beauty lines, practical salon staples, or giftable self-care products, buying beauty wholesale online makes it easier to compare ranges, discover new brands, and build an assortment that fits your store and your customers.</p>

<p>You can browse the wider category here: <a href="https://www.creoate.com/product-category/beauty">Beauty</a>.</p>

<h2>What kinds of wholesale beauty products can I find on CREOATE?</h2>

<p>With hundreds of beauty wholesalers selling through CREOATE, retailers have plenty of choice when it comes to stocking shops, spas, salons, or wellness-led spaces. Whether you are a boutique owner, beautician, or looking for a reliable beauty product supplier, you can source both trending and evergreen lines from suppliers near and far.</p>

<p>If you are looking for <a href="https://www.creoate.com/product-category/skincare">Skincare</a>, there is everything from <a href="https://www.creoate.com/product-category/face-serums">Science-backed serums</a> to organic scrubs, along with <a href="https://www.creoate.com/product-category/skincare-beauty-tools">Trending tools</a> like gua shas and jade rollers. These categories work well for retailers building a routine-led offer with strong gifting potential.</p>

<p>For colour cosmetics, browse <a href="https://www.creoate.com/product-category/makeup">Makeup</a> alongside products such as <a href="https://www.creoate.com/product-category/lip-care">lip gloss</a> and other everyday essentials. Makeup remains a key part of beauty products wholesale, especially for retailers looking to add affordable, repeat-purchase items to their assortment.</p>

<p>If your customers are more focused on relaxation and self-care, explore <a href="https://www.creoate.com/product-category/bath-and-body">Bath and Body</a> and <a href="https://www.creoate.com/product-category/bath-additives">Bath Additives</a>. CREOATE sellers offer a wide range of products including <a href="https://www.creoate.com/product-category/bath-bombs">Bath bombs</a> and <a href="https://www.creoate.com/product-category/bath-salts">Bath salts</a>, which are especially strong for gifting and seasonal merchandising. You can also build out cleansing-led ranges with <a href="https://www.creoate.com/product-category/body-wash-shower-gels">Body Wash and Shower Gels</a> and <a href="https://www.creoate.com/product-category/soap-bars">Soap Bars</a>.</p>

<p>Hair and nails are covered too, with <a href="https://www.creoate.com/product-category/hair-care">Hair Care</a>, plus <a href="https://www.creoate.com/product-category/hair-shampoo">shampoo</a>, <a href="https://www.creoate.com/product-category/hair-conditioner">conditioner</a>, nail polish, and <a href="https://www.creoate.com/product-category/nails">nail care</a> products. This makes CREOATE useful for retailers looking for a broader beauty wholesale assortment rather than sourcing from multiple standalone suppliers.</p>

<p>Not sure where to start? <a href="https://www.creoate.com/product-category/beauty-bundles">Beauty bundles</a> bring together products that work well as a set, making them a practical entry point for retailers who are new to this category or want ready-made collections from wholesale beauty supply distributors.</p>

<p>CREOATE’s sellers and distributors come from across the UK, US and Europe, but many can ship orders in under three days, helping retailers replenish beauty supplies quickly. This can be particularly useful in fast-moving categories like skincare, bath, and gifting.</p>

<h2>Wholesale beauty product trends & bestsellers</h2>

<h3>Wholesale beauty bestsellers</h3>
<p>Some of the most consistently popular beauty lines on CREOATE include:</p>
<ul>
  <li><a href="https://www.creoate.com/product-category/skincare-beauty-tools">Skincare & Beauty Tools</a> — including gua shas, jade rollers, and other tools designed to support massage and skincare rituals</li>
  <li><a href="https://www.creoate.com/product-category/bath-bombs">Bath bombs</a> — and other bath additives, particularly strong in gifting periods and around Christmas</li>
  <li><a href="https://www.creoate.com/product-category/men-grooming">Men’s grooming products</a> — a growing segment within beauty wholesale with increasing retailer demand</li>
</ul>

<p>These products give retailers a strong starting point when choosing wholesale beauty products with proven appeal.</p>

<h3>Natural, sustainable & clean skincare</h3>
<p>Many customers are choosing simpler beauty routines built around natural ingredients and lower-waste packaging. As a result, many beauty wholesalers now offer product lines that focus on clean formulations, handmade production, vegan positioning, or eco-friendly packaging. This makes it easier for retailers to align their beauty assortment with their brand values.</p>

<h3>Scientific skincare</h3>
<p>At the same time, ingredient-led skincare continues to grow. Customers are becoming more familiar with vitamin C, hyaluronic acid, exfoliating acids, and targeted treatment products, so retailers may benefit from stocking more science-backed skincare lines alongside gentle daily-use essentials.</p>

<h3>Self-care moments and giftable rituals</h3>
<p>Beauty products that help customers create calming rituals remain strong sellers. Bath soaks, skincare tools, shower products, and body care products all support the “self-care” angle and work well as timeless gifts, subscription-box items, or basket-builders.</p>

<h3>Vegan skincare</h3>
<p>For customers following vegan or plant-based lifestyles, beauty products that match those values are essential. Prioritising cruelty-free and vegan beauty lines can help retailers serve a wider audience while also strengthening their value-led merchandising.</p>

<h2>FAQs</h2>

<h3>What’s a good margin for beauty products?</h3>
<p>A typical target margin for beauty products and toiletries is around 35–40%, although the right margin depends on the product type, shelf life, and your business model. Natural skincare and makeup may need a higher margin because they can have a shorter selling window than conventional products.</p>

<h3>How do I know if these products meet beauty regulations in my country?</h3>
<p>CREOATE sellers are responsible for ensuring their products and packaging meet the requirements for the countries they supply to. In practice, retailers should only see products available for their selected country, but it is still sensible to review product details carefully if you have specific compliance requirements.</p>

<h3>Why buy wholesale beauty products online?</h3>
<p>Buying wholesale beauty products online gives retailers access to more brands, easier comparison, and faster product discovery than sourcing one supplier at a time. It also makes it simpler to test new categories, monitor trends, and buy from multiple sellers in one place.</p>

<h3>What types of businesses buy beauty wholesale?</h3>
<p>Independent retailers, gift shops, salons, spas, pharmacies, wellness stores, and online sellers all buy beauty wholesale. The category works especially well for businesses looking for repeat-purchase items, giftable products, and high-interest trend-led ranges.</p>

<h3>What beauty products sell best?</h3>
<p>Popular categories include skincare tools, bath bombs, men’s grooming products, ingredient-led skincare, and giftable bath and body items. Bestsellers usually combine clear function, strong packaging, and broad customer appeal.</p>

<h3>Can I buy from multiple beauty wholesalers at once?</h3>
<p>Yes, marketplaces like CREOATE make it easier to source from multiple beauty wholesalers in one place. This helps retailers build a more balanced assortment across skincare, makeup, bath, and hair without relying on a single beauty product supplier.</p>

<h3>Does CREOATE work with beauty product suppliers in the UK?</h3>
<p>Yes. A large proportion of CREOATE’s beauty suppliers and distributors are based in the UK or the US, with others across wider Europe and Canada. This gives retailers access to both local and international sourcing options depending on their needs.</p>

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Beauty

Shop over 10,000 wholesale beauty products from independent global suppliers, all in one place. Free shipping & 60-day returns available.

Buy Wholesale Beauty Products Online from UK & US Suppliers | CREOATE

<strong>Beauty | Skincare | Beauty Sets</strong>

SOS Serum Skincare was developed by Bruce Green, Chartered Chemist and Fellow of the Royal Society of Chemistry, with a clear mission: to support sensitive skin through simple, effective formulations. The original SOS Serum quickly gained a loyal following for its results-driven approach, expanding into a range including the best-selling SOS SPF 50 Sun Cream and complementary daily skincare essentials.

Made in the UK and suitable for all ages, the collection focuses on minimal, targeted formulas using carefully selected ingredients to support sensitive and reactive skin without unnecessary additives. Trusted by consumers and built for repeat purchase, SOS Serum Skincare provides retailers with a credible, science-led range that performs both in-store and online.

Follow us for new launches and updates.

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SOS Serum Skincare

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INTRODUCING OUR LATEST INNOVATION: SOS NIGHT CREAM
SOS Night is a unique and patented formulation that contains three Bio-Active ingredients with inter-related sleep time activation, to work individually and collectively during your nightly triptic stages of skin cell regeneration. 
SOS Night Cream contains a combination of natural botanicals, vitamins and minerals to stimulate the skin’s A.T.P. (Adenosine Triphosphate) function of cellular renewal and moisture retention. 

The patented formulation provides the ultimate moisturising and cell regenerative balance; it repairs and replenishes the skin, whilst promoting new cell turnover growth. 

SOS Night is ready to help you regain healthy skin that positively glows with a youthful look. 

Active Ingredients:

Red Algae Sea Moss from the Icelandic coast area (Chondrus Crispus Extract) provides a rich source of nutrients for skin and allows ‘plumping while sleeping’.

Cranberry (Vaccinium Macrocarpon Fruit Extract) a safer, retinol alternative!

SOS Night is a unique and patented formulation that contains three Bio-Active ingredients with inter-related sleep time activation, to work individually and collectively during your nightly triptic stages of skin cell regeneration.

A cooling &amp; hydrating oil-free SOS SERUM provides rapid relief from the itch of eczema &amp; other dry skin conditions and calms problematic skin. 
The soothing effect of Wasabi &amp; Burdock Extracts combined with the cooling sensation from the refined extract of Peppermint, deliver comfort, moisturisation and protection providing you with ‘The answer to sensitive skin.’ 

Use SOS SERUM to:

Reduce itching caused by eczema, psoriasis &amp; dermatitis

Support the withdrawal of steroid creams

Treat and soothe bites, plant &amp; insect stings and minor burns

Soothe and hydrate wind chapped and sun damaged skin

Quickly and effectively manage allergic flare-ups

Provide extra moisture for elbows and knees

Suitable for all ages even children over 1 month.

With a cocktail of active plant stem cells, SOS H20 Day Cream is a lightweight daily moisture boost, that leaves skin hydrated and nourished for naturally healthy looking skin. 
Luxurious White Truffle has multiple anti-ageing effects including; helping to reduce wrinkles and increase skin thickness whilst green Grape Stem Cell drastically raises the antioxidant defences of the skin and delivers long-lasting protection. This cream can also be used on the skin at night. 

A non-greasy lightweight formula:

Silky texture which is rapidly absorbed by the skin

With active plant stem cells to stimulate new skin cell production and improve skin elasticity

Low molecular weight hyaluronic acid locks in essential moisture for smooth, soft, healthy-looking skin 

Anti-ageing ingredients that have been shown to reduce wrinkles, improve skin firmness, tone and significantly improve skin hydration 

Broad spectrum UVA and UVB sun protection, SPF 30. 

Use daily after cleansing and smooth over face &amp; neck.

Strengthen fragile skin, minimise fine lines and wrinkles, diminish dark circles and calm puffy under eyes. This 10ml eye serum is charged by a patented and concentrated synergistic combination of Pharma quality caffeine that is encapsulated with Eye Bright, Cucumber and Quince Extract. All combined with Witch Hazel Extract that boosts skin surface distribution using thin film technology. SOS Eye also helps generate the collagen cascade to support under eye rejuvenation.

This light, serum is powered by eyebright extract – renowned for its soothing properties - as well as caffeine to help alleviate under-eye puffiness, with cooling cucumber and toning witch hazel.

Strengthen fragile skin, minimise fine lines and wrinkles, diminish dark circles and calm puffy under eyes.

A gentle lightweight soothing cleanser that flushes the pores and dissolves makeup whilst removing daily atmospheric pollutants. SOS Cleanse is formulated to calm and instantly soothe and cool the skins’ outermost layer. It leaves the skin prepared and ready for the daily onslaught of environmental pollutants and at times, somewhat aggressive colour cosmetics. 
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A soft, almost translucent gel with the same ‘Melt Flow Index’ as the skin which ensures gentle but thorough cleansing, without the use of alcohol, acids or aggressive surface active agents.

Infused with Blue Daisy Extract (Globularia Alypum) that helps the pH balance of the skin whilst de-sensitising and boosting its natural moisture barrier.

The non-greasy, non-comedogenic formulation glides over the facial skin to completely remove surface impurities and contaminants. 

Use every morning &amp; evening.

A Broad-Spectrum, 5* moisturising &amp; protecting SPF 50 Sun Cream, with active plant stem cells. Fragrance-free &amp; Coral-reef safe.
SOS SPF 50 Sun Cream contains mineral based filters and uses an ultra-sheer form of Zinc Oxide for protection from UVA/UVB and blue light, plus contains antioxidant Vitamin E which is a natural anti-inflammatory that soothes and calms the skin. Soy Bean Stem Cell helps to reduce wrinkles and increase skin’s firmness, combine with Vitamin E to fight free radicals on the skin. 

A Broad-Spectrum non-sensitising, non-greasy &amp; non-whitening formulation.

Mineral based filters. 

5* Ultra rating (tested according to the Boots star rating system). 

Delivers ultimate UVA and UVB protection to help prevent premature skin ageing.

With active plant stem cells to protect the skin from photo-ageing and radical-induced damages.

Infused with antioxidants to help fight the effects of damaging free radicals.

Suitable for use on face &amp; body and for all skin types including children.

Enjoy your favourite SOS Serum Skincare products on the go with the SOS Essentials Travel Pouch, featuring six conveniently-sized cleansing and moisturising treats giving users the benefits of these skincare favourites wherever they are.


To ensure the range meets your skin’s ever-changing needs, they are suitable for all skin types, especially sensitive and are suitable for young and older skin, for face, eyes, neck to hands. The hard-working formulae work seamlessly together whilst only taking a few minutes of your time providing ‘The Answer to Sensitive Skin’.  


SOS Essentials Travel Collection contains:
- SOS Cleanse, 15ml

Daily use cleanser that dissolves make up, dirt and reaches inside the pores to deep cleanse. 

- SOS Serum, 15ml

Cooling, healing &amp; repairing serum that helps deliver comfort, moisturisation and protection. 
- SOS H20 Day Cream SPF 30, 15ml

A daily moisturiser that hydrates, soothes and revitalises skin with SPF 30. 
For face, eye contour, neck and décolleté. 


- SOS SPF 50 Sun Cream, 15ml

A 5* moisturising &amp; protecting, fragrance-free SPF 50 Sun Cream. Contains mineral based filters  
and uses an ultra-sheer form of Zinc Oxide, providing reef-safe broad-spectrum SPF 50 protection.
- SOS Night Cream, 15ml

A unique and patented formulation that contains three actives to work individually and collectively 
during the nightly triptic stages of skin cell regeneration.

- SOS Protect Hand Sanitiser 15ml

Broad-spectrum hand sanitiser, alcohol-free and ph. balanced for ultimate skin protection, 
providing prolonged antimicrobial action.
All presented in a natural 100% Organic Brushed Cotton pouch. 

SIX absolute essentials including the SOS Night Cream, for everyday skin needs so that you never find yourself without them!

SOS Night contains a combination of natural botanicals, vitamins and minerals to stimulate the skin’s A.T.P. (Adenosine Triphosphate) function of cellular renewal and moisture retention.

Give your skin a soothing, refreshing holiday – EVERY NIGHT!

The patented formulation provides the ultimate moisturising and cell regenerative balance; it repairs and replenishes the skin, whilst promoting new cell turnover growth.

Use every evening for the ultimate visual results.

A 5* Broad Spectrum daily protectant SPF 50:

A non-sensitising, non-greasy &amp; non-whitening formulation.

Mineral based filters.

Delivers ultimate UVA and UVB protection to help prevent premature skin ageing.

With active plant stem cells to protect the skin from photo-ageing and radical-induced damages.

Infused with antioxidants to help fight the effects of damaging free radicals.

Directions for use: Use daily. Gently pump and reapply regularly. Suitable for all skin types including children. Patch test if sensitive to any of the ingredients. Avoid direct eye contact. For external use only.

Ingredients: Aqua, Ethylhexyl Salicylate, Phenylbenzimidazole Sulfonic Acid, Butyl Methoxydibenzoylmethane, Isoamyl p-Methoxycinnamate, Titanium Dioxide, Vitis Vinifera (Grapeseed Oil), Zinc Oxide, Dimethicone, Glycerin (veg), Sodium Polyacrylate, Glycine Max Callus Culture (Soy Stem Cells), Citric Acid, Hyaluronic Acid (veg), Tocopheryl Acetate (Vitamin E), Benzyl Alcohol &amp; Dehydroacetic Acid.



LONG WEAR LIP BALM WITH SPF 30, 10ML PUMP
SOS Lip is a deeply nourishing and mattifying lip balm with broad spectrum SPF 30, that helps to moisturise and protect lips against the harsh effects of the cold, wind and sun. A unique blend of botanical extracts including Pisum Sativum (Pea Extract) &amp; Viscum Album Leaf (Mistletoe Extract) deliver lasting hydration whilst helping to repair &amp; soothe damaged skin. 
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Mattifying, Soothing lip balm with SPF 30

Delivers lasting hydration that locks in moisture

Taste and shine free &amp; Petrochemical free

Protects and repairs damaged and dry lips

Creates a barrier against environmental aggressors (cold, wind &amp; sun) &amp; atmospheric grime. 

Smooth onto lips as often as required.

SOS Protect was developed to provide prolonged microbial protection on the skin. Repeated use enables the product to build up a protective microbial barrier minimising cross infection risk. SOS Protect features built in moisturising properties thus repeated applications does not dry or adversely affect the skin.

Alcohol free and ph. balanced for ultimate skin protection. 

Prolonged antimicrobial action (up to 3 hours). 

Leaves hands fresh, moisturised &amp; protected.

Kills 99.9% Bacteria.

Recommended for repeated use.

SOS PROTECT is a Benzalkonium Chloride-based hand sanitiser &amp; these have several distinct advantages over alcohol-based hand sanitisers:

Alcohol-based hand sanitisers stop working the instant they dry &amp; studies show that alcohol-based hand sanitisers offer no residual protection.

SOS Protect dries fast but slightly slower than alcohol-based hand sanitisers allowing more than the minimum contact time for complete efficacious coverage &amp; delivers up to 3 hours of residual protection. 

Benzalkonium Chloride-based hand sanitisers have a greater sustained antibacterial activity than alcohol-based ones.

They become more effective without irritation after repeated use.

Use SOS Serum to:
Highly moisturise and soothe all kinds of dry, sensitive, uncomfortable and problem skin.

Reduce itching caused by eczema, psoriasis &amp; dermatitis.

Support the withdrawal of steroid creams.

Treat &amp; soothe cuts, bites, plant &amp; insect stings and minor burns.

Soothe and hydrate wind chapped and sun damaged skin.

Quickly and effectively manage allergic flare-ups.

Provide extra moisture for elbows and knees.

Suitable for all ages, even babies.

Directions for use: Gently pump and apply regularly to the affected areas. Suitable for all skin types including children. Patch test if sensitive to any of the ingredients. Avoid eye area. For External use only.

✔ Vegan ✔ Cruelty-free ✔ Made in the UK ✔ Without Parabens, SLS, Colours &amp; Fragrances

Ingredients: Aqua, Glycerine, Wasabia Japonica Root (extract), Obtusifolius (extract), Menthone Glycerin Acetal, Capric / Caprylic Triglyceride and Stearalkonium Hectorite, Lauromacrogols, Tocopheryl Acetate, Hyaluronic Acid, Citric Acid, Ethylhexylglycerin, Undecylenic Acid.

Alcohol free and ph. balanced for ultimate skin protection. 

Prolonged antimicrobial action (up to 3 hours). 

Leaves hands fresh, moisturised &amp; protected.

Kills 99.9% Bacteria.

Recommended for repeated use.

SOS PROTECT is a Benzalkonium Chloride-based hand sanitiser &amp; these have several distinct advantages over alcohol-based hand sanitisers:

Alcohol-based hand sanitisers stop working the instant they dry &amp; studies show that alcohol-based hand sanitisers offer no residual protection.

SOS Protect dries fast but slightly slower than alcohol-based hand sanitisers allowing more than the minimum contact time for complete efficacious coverage &amp; delivers up to 3 hours of residual protection. 

Benzalkonium Chloride-based hand sanitisers have a greater sustained antibacterial activity than alcohol-based ones.

They become more effective without irritation after repeated use.

A REHYDRATING DAILY USE FACIAL CLEANSER.

A gentle lightweight soothing cleanser that flushes the pores and dissolves makeup whilst removing daily atmospheric pollutants. 

A soft, almost translucent gel with the same ‘Melt Flow Index’ as the skin which ensures gentle but thorough cleansing, without the use of alcohol, acids or aggressive surface active agents.

Infused with Blue Daisy Extract (Globularia Alypum) that helps the pH balance of the skin whilst de-sensitising and boosting its natural moisture barrier.

The non-greasy, non-comedogenic formulation glides over the facial skin to completely remove surface impurities and contaminants. 

Use every morning &amp; evening. 

Directions for use:

Gently pump and massage into dry skin, morning and evening. Rinse with warm water and pat dry or use a moist cotton pad. 

Ingredients: Aqua, Isododecane (Natural), Propanediol (Natural), Grapeseed Oil, Glycerin, Globularia Alypum Extract (Blue Daisy), Sodium Benzoate, Potassium Sorbate.

A non-greasy, lightweight daily moisture boost with SPF 30: 

Silky texture which is rapidly absorbed by the skin.

With active plant stem cells to stimulate new skin cell production and improve skin elasticity.

Low molecular weight hyaluronic acid locks in essential moisture for smooth, soft, healthy-looking skin.

Anti-ageing ingredients that have been shown to reduce wrinkles, improve skin firmness, tone and significantly improve skin hydration.

Broad spectrum UVA and UVB sun protection, SPF 30 (e).

Directions for use:  Use daily after cleansing. Gently pump and smooth over face and neck. Patch test if sensitive to any of the ingredients. For external use only.

Ingredients: Aqua, Vitis Vinifera (Grapeseed Oil), Glycerin (veg), Capril / Caprylic Triglyceride and Stearalkonium Hectorite (veg), Sodium Polyacrylate, Ethylhexyl Salicylate, Ethylhexyl Triazone, Cetearyl Alcohol (veg), Glyceryl Glucoside (veg), Tuber Magnatum Extract (White Truffle), Vitis Vinifera Fruit Meristem Cell Culture (Grape Stem Cells), Citric Acid, Zinc Oxide, Titanium Dioxide, Hyaluronic Acid (veg), Xanthan Gum, Benzyl Alcohol &amp; Dehydroacetic Acid.

SOS Serum Skincare

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