First Days Maternity

I’m Jade, a mum of three and the founder and director of First Days Maternity. When preparing for my second baby, I struggled to find specialist postpartum products—not just in the UK, but across Europe. If I faced this challenge, I realised other women likely did too. That inspired me to start First Days Maternity. Before my second baby was even born, our first product, the Instant Perineal Cold Pack, had been manufactured and was on its way to the UK. Fast forward eight and a half years, and First Days Maternity now supports women around the world with their postpartum recovery, offering an expanded product line designed with care and expertise. I love knowing that my little business makes a difference in so many women’s lives, and I hope you love the products as much as I do!