Chey

Our Founder, Chey, embarked on a years-long quest to discover haircare products that prioritize both hair health and sustainability. This journey let her to start her own brand, committed to delivering solutions free from harmful ingredients like parabens, silicones, and sulfates - essentially, all the 'baddies'. Our mission? To offer clean, natural products without the expensive price tag, and we're proud to say we've succeeded. In our commitment to sustainability, we've designed our packaging to minimize environmental impact. While some of our products initially come with plastic caps, we encourage customers to opt for our aluminium refill caps or eco-friendly kraft pouches upon repurchase, eliminating single-use plastic from the equation.