<p>Wholesale beauty products are items retailers, salons, spas, and beauty professionals buy in bulk from suppliers to resell or use in treatments. This category includes wholesale beauty products UK retailers can source across skincare, makeup, bath and body, hair care, and grooming, making it a core area for gift, wellness, pharmacy, and lifestyle retail. The global wholesale beauty supply market is valued at $15 billion in 2025 and is projected to grow at a CAGR of approximately 7% from 2025 to 2033, reflecting rising demand for a wider range of beauty categories and suppliers (Market Report Analytics).</p>

<p>On CREOATE, retailers can source wholesale beauty products from independent brands and beauty wholesalers across the UK, Europe, and the US. Whether you are looking for trend-led beauty lines, practical salon staples, or giftable self-care products, buying beauty wholesale online makes it easier to compare ranges, discover new brands, and build an assortment that fits your store and your customers.</p>

<p>You can browse the wider category here: <a href="https://www.creoate.com/product-category/beauty">Beauty</a>.</p>

<h2>What kinds of wholesale beauty products can I find on CREOATE?</h2>

<p>With hundreds of beauty wholesalers selling through CREOATE, retailers have plenty of choice when it comes to stocking shops, spas, salons, or wellness-led spaces. Whether you are a boutique owner, beautician, or looking for wholesale beauty products for resale UK customers will love, you can source both trending and evergreen lines from suppliers near and far.</p>

<p>If you are looking for <a href="https://www.creoate.com/product-category/skincare">Skincare</a>, there is everything from <a href="https://www.creoate.com/product-category/face-serums">Science-backed serums</a> to organic scrubs, along with <a href="https://www.creoate.com/product-category/skincare-beauty-tools">Trending tools</a> like gua shas and jade rollers. These categories work well for retailers building a routine-led offer with strong gifting potential.</p>

<p>For colour cosmetics, browse <a href="https://www.creoate.com/product-category/makeup">Makeup</a> alongside products such as <a href="https://www.creoate.com/product-category/lip-care">lip gloss</a> and other everyday essentials. Makeup remains a key part of beauty products wholesale, especially for retailers looking to add affordable, repeat-purchase items to their assortment.</p>

<p>If your customers are more focused on relaxation and self-care, explore <a href="https://www.creoate.com/product-category/bath-and-body">Bath and Body</a> and <a href="https://www.creoate.com/product-category/bath-additives">Bath Additives</a>. CREOATE sellers offer a wide range of products including <a href="https://www.creoate.com/product-category/bath-bombs">Bath bombs</a> and <a href="https://www.creoate.com/product-category/bath-salts">Bath salts</a>, which are especially strong for gifting and seasonal merchandising. You can also build out cleansing-led ranges with <a href="https://www.creoate.com/product-category/body-wash-shower-gels">Body Wash and Shower Gels</a> and <a href="https://www.creoate.com/product-category/soap-bars">Soap Bars</a>.</p>

<p>Hair and nails are covered too, with <a href="https://www.creoate.com/product-category/hair-care">Hair Care</a>, plus <a href="https://www.creoate.com/product-category/hair-shampoo">shampoo</a>, <a href="https://www.creoate.com/product-category/hair-conditioner">conditioner</a>, nail polish, and <a href="https://www.creoate.com/product-category/nails">nail care</a> products. This makes CREOATE useful for retailers looking for a broader beauty wholesale assortment rather than sourcing from multiple standalone suppliers.</p>

<p>Not sure where to start? <a href="https://www.creoate.com/product-category/beauty-bundles">Beauty bundles</a> bring together products that work well as a set, making them a practical entry point for retailers who are new to this category or want ready-made collections from wholesale beauty supply distributors.</p>

<p>CREOATE’s sellers and distributors come from across the UK, US and Europe, but many can ship orders in under three days, helping retailers replenish wholesale beauty products UK customers are already searching for quickly. This can be particularly useful in fast-moving categories like skincare, bath, and gifting.</p>

<h2>Wholesale beauty product trends & bestsellers</h2>

<h3>Wholesale beauty bestsellers</h3>
<p>Some of the most consistently popular beauty lines on CREOATE include:</p>
<ul>
<li><a href="https://www.creoate.com/product-category/skincare-beauty-tools">Skincare & Beauty Tools</a> — including gua shas, jade rollers, and other tools designed to support massage and skincare rituals</li>
<li><a href="https://www.creoate.com/product-category/bath-bombs">Bath bombs</a> — and other bath additives, particularly strong in gifting periods and around Christmas</li>
<li><a href="https://www.creoate.com/product-category/men-grooming">Men’s grooming products</a> — a growing segment within beauty wholesale with increasing retailer demand</li>
</ul>

<p>These products give retailers a strong starting point when choosing wholesale beauty products with proven appeal.</p>

<h3>Natural, sustainable & clean skincare</h3>
<p>Many customers are choosing simpler beauty routines built around natural ingredients and lower-waste packaging. As a result, many beauty wholesalers now offer product lines that focus on clean formulations, handmade production, vegan positioning, or eco-friendly packaging. This makes it easier for retailers to align their beauty assortment with their brand values.</p>

<h3>Scientific skincare</h3>
<p>At the same time, ingredient-led skincare continues to grow. Customers are becoming more familiar with vitamin C, hyaluronic acid, exfoliating acids, and targeted treatment products, so retailers may benefit from stocking more science-backed skincare lines alongside gentle daily-use essentials.</p>

<h3>Self-care moments and giftable rituals</h3>
<p>Beauty products that help customers create calming rituals remain strong sellers. Bath soaks, skincare tools, shower products, and body care products all support the “self-care” angle and work well as timeless gifts, subscription-box items, or basket-builders.</p>

<h3>Vegan skincare</h3>
<p>For customers following vegan or plant-based lifestyles, beauty products that match those values are essential. Prioritising cruelty-free and vegan beauty lines can help retailers serve a wider audience while also strengthening their value-led merchandising.</p>

<h2>FAQs</h2>

<h3>What’s a good margin for beauty products?</h3>
<p>A typical target margin for beauty products and toiletries is around 35–40%, although the right margin depends on the product type, shelf life, and your business model. Natural skincare and makeup may need a higher margin because they can have a shorter selling window than conventional products.</p>

<h3>How do I know if these products meet beauty regulations in my country?</h3>
<p>CREOATE sellers are responsible for ensuring their products and packaging meet the requirements for the countries they supply to. In practice, retailers should only see products available for their selected country, but it is still sensible to review product details carefully if you have specific compliance requirements.</p>

<h3>Why buy wholesale beauty products online?</h3>
<p>Buying wholesale beauty products online gives retailers access to more brands, easier comparison, and faster product discovery than sourcing one supplier at a time. It also makes it simpler to test new categories, monitor trends, and buy from multiple sellers in one place.</p>

<h3>What types of businesses buy beauty wholesale?</h3>
<p>Independent retailers, gift shops, salons, spas, pharmacies, wellness stores, and online sellers all buy beauty wholesale. The category works especially well for businesses looking for repeat-purchase items, giftable products, and high-interest trend-led ranges.</p>

<h3>What beauty products sell best?</h3>
<p>Popular categories include skincare tools, bath bombs, men’s grooming products, ingredient-led skincare, and giftable bath and body items. Bestsellers usually combine clear function, strong packaging, and broad customer appeal.</p>

<h3>Can I buy from multiple beauty wholesalers at once?</h3>
<p>Yes, marketplaces like CREOATE make it easier to source from multiple beauty wholesalers in one place. This helps retailers build a more balanced assortment across skincare, makeup, bath, and hair without relying on a single beauty product supplier.</p>

<h3>Does CREOATE work with beauty product suppliers in the UK?</h3>
<p>Yes. A large proportion of CREOATE’s beauty suppliers and distributors are based in the UK or the US, with others across wider Europe and Canada. This gives retailers access to both local and international sourcing options depending on their needs.</p>

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Beauty

Shop over 10,000 wholesale beauty products from independent global suppliers, all in one place. Free shipping & 60-day returns available.

Wholesale Beauty Products & Wholesalers | CREOATE

Charlotte Bio is a true alternative to conventional makeup. We offer over 150 makeup products that are 100% natural, vegan, and certified organic. Made in France and Italy (Milan), with no compromise on performance.

Rich, pigmented colors, sensorial textures, perfect wear, natural ingredients, proven effectiveness.

Charlotte Bio was born in 2019 from a desire to bring a fresh new approach to organic hygiene and beauty. Organic for every woman, more sensorial, more accessible, more chic, and simply more beautiful!

We leave nothing to chance: from our carefully chosen ingredients to the tolerance and performance of our formulas, our eco-friendly packaging, our fragrances, and our unique design that you love so much.

Super Shipper

Creoate Recommends

High Sell Through

Active Seller

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productNewlyAdded

France

brandLocation

productWholesalerBrandValues

wholesalerPrice

flairs

productWholesalerStoreMinOrderAmountGbp

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Charlotte Bio

Best Seller

Creoate

Charlotte Bio eyeshadow is certified organic and available in a range of shades to enhance your eyes however you like. Its soft, luminous texture delivers a subtle shimmer and long-lasting wear throughout the day.

Enriched with natural active ingredients, it also works as a care product for the eyelids, providing comfort and hydration.

Its formula combines high-quality ingredients such as Damask rose water, Peruvian carob, and jojoba and sunflower oils, known for their nourishing and protective properties.

This organic eyeshadow enhances your eyes with a soft, luminous, long-lasting finish while providing comfort and hydration.

This Charlotte Bio wooden display includes 18 CC Creams, with testers provided for each shade.

The set includes:
- 6 CC Cream Light (EAN: 3701399702281)
- 12 CC Cream Nude (EAN: 3701399702298)

One tester is included for each shade, allowing your customers to easily discover every product.

This Charlotte Bio wooden display includes 18 CC Creams with testers, offering a complete and convenient retail solution.

This Charlotte Bio wooden display includes 30 eyeshadows, with testers provided for each shade.

The set includes:
- 6 Eyeshadows Gold (EAN: 3701399700126)
- 6 Eyeshadows Pink (EAN: 3701399700133)
- 6 Eyeshadows Brown (EAN: 3701399700164)
- 6 Eyeshadows Copper (EAN: 3701399700140)
- 6 Eyeshadows Green (EAN: 3701399700157)

One tester is included for each shade, allowing your customers to easily discover every product.

Recommended retail price per unit: €12.50

This Charlotte Bio wooden display includes 30 eyeshadows with testers, offering a complete and convenient retail solution.

Our blush stick is certified organic by Ecocert and Cosmébio. Made with 52% organic ingredients and 100% ingredients of natural origin, it has a light, comfortable texture.

Dermatologically and ophthalmologically tested, our blush stick delivers intense pigmentation, while its convenient format ensures easy, precise application.

By choosing cosmetics sourced from organic farming, you’re taking care of both your skin and the planet, and that’s pretty great !

Our organic-certified blush stick, made with natural ingredients, offers a lightweight texture, intense pigmentation, and easy application, good for your skin and the planet.

Wooden display of 36 matt and glossy organic and vegan certified lipsticks. 
With pediment, ideal to be placed on a counter. Testers and display included.

This package contains: 

- 6 Matte Poppy Lipsticks
- 6 glossy vintage pink lipsticks
- 6 glossy rosewood lipsticks
- 6 coral satin lipsticks
- 6 Matte Pink Lipsticks
- 6 Perfect Matte Red Lipsticks
- 1 light wood display

This organic BB cream evens out the complexion while concealing imperfections, delivering a natural look with medium coverage. Specially formulated for combination to oily, blemish-prone skin, it effectively mattifies the skin, controls excess sebum, and refines the skin’s texture day after day.

With purifying and shine-control active ingredients, it provides a velvety, non-mask finish:

- Wintergreen extract: anti-inflammatory properties
- Tea tree: helps purify and balance the skin
- Zinc: clarifying and soothing benefits

Its delicate, non-greasy texture leaves skin soft and supple. Natural, organic, vegan, and made in France, this BB cream is available in 3 shades (Light, Nude, and Gold) to suit a wide range of skin tones.

Perfect for a natural beauty routine, it’s your go-to for clear, balanced, and radiant skin.

This organic BB cream evens skin tone, controls shine, and conceals imperfections for a natural, velvety finish on combination to oily skin.

A natural organic bronzer

Certified organic and natural, our bronzer is made of 100% natural ingredients and 20% organic ingredients. 🌱
The Charlotte Bio bronzer is also vegan and cruelty-free, it is not composed of material of animal origin and is not tested on animals. 

A quality bronzer at affordable prices

Certified organic by the Ecocert and Cosmébio labels, our highlighter stick contains 60% organic ingredients. Its creamy formula contains 100% ingredients of natural origin. 

Composed of ingredients with moisturizing and protective active ingredients, our highlighter in stick illuminates your face in one move! Its clean formula takes care of your skin while bringing you that glowy side!

Charlotte Bio felt-tip eyeliner is certified organic and vegan, with Ecocert and Cosmébio labels. Its formula is made with 100% ingredients of natural origin and 60% organically sourced ingredients. It is also cruelty-free, ensuring it has never been tested on animals.

Designed to combine quality and performance, this natural eyeliner offers long-lasting wear and easy everyday application.

Thanks to its fine, precise tip, it perfectly follows the eye contour to create a clean, buildable line, from subtle to bold.

This organic and vegan felt-tip eyeliner delivers precise, long-lasting definition with an easy, smooth application.

Discover an organic and vegan CC cream with multiple benefits for visibly more beautiful skin day after day:

- Hydrating: Enriched with hyaluronic acid and shea butter, it deeply nourishes the skin and maintains hydration throughout the day.

- Plumping: Hyaluronic acid helps restore volume and suppleness, for a gradual youthful effect.

- Evening: Its lightweight, tinted texture corrects minor imperfections and evens out the complexion for a natural, radiant finish.

- Illuminating: Thanks to rose floral water, the complexion instantly regains freshness and glow.

- Smoothing: Its formula, enriched with anti-aging active ingredients, helps smooth fine lines and improve skin texture.

- Firming: Baobab extract helps enhance the skin’s firmness and elasticity.

This CC cream combines skincare and makeup for a flawless complexion, hydrated skin, and a natural finish.

This organic and vegan CC cream hydrates, smooths, and evens the complexion while enhancing radiance for naturally beautiful skin.

Organic and natural foundation 
Our organic and cruelty-free foundation is for you. All the ingredients the component is of natural origin and 22% of the ingredients are from organic farming. Composed in particular of Candelilla wax, a real protector, the organic foundation is formulated without silicone.  It is particularly suitable for combination to oily skin.
Thanks to the organic Charlotte foundation, your skin is mattified, gently. 
A quality, affordable foundation

Discover this magnificent display made up of:

- 6 Coral Blush Stick
- 6 Highlighter Stick Soleil
- 6 Tan Stick Brown Taupe

A tester is available for each shade.

Enhance your doe eyes with the Charlotte Bio Eye Pencil, featuring vibrant shades, a creamy texture, and organic, natural ingredients.

Highly pigmented colors and an easy glide ensure your eyes stay beautifully defined all day long, while the built-in sharp tip allows for precise application.

The Charlotte Bio Eye Pencil is enriched with aloe vera, baobab seeds, avocado oil, and jojoba oil. It is made with 100% ingredients of natural origin, 60% of which are organic.

Available in a range of shades, find the perfect color to intensify your look all day long.

Define your eyes with the Charlotte Bio Eye Pencil, featuring rich pigmentation, a creamy texture, and organic, natural ingredients for long-lasting, precise wear.

The Charlotte Bio eyeshadow palette features a velvety powder texture for precise, buildable makeup application. Made with 99.5% naturally derived ingredients and 20% organic ingredients, its ultra-clean formula is certified by Ecocert and Cosmébio.

This palette is vegan and cruelty-free, formulated exclusively with plant-based ingredients and not tested on animals, in compliance with European regulations.

Its long-lasting formula ensures makeup that stays flawless all day and into the evening, while the practical format makes touch-ups easy anytime, for perfectly defined eyes at all times.

The Charlotte Bio eyeshadow palette features a velvety, long-lasting texture made with natural and organic ingredients for effortlessly flawless eyes all day long.

Charlotte Bio expands its range with the new Eyebrow Gels!

Unlike conventional gels formulated with silicones and synthetic polymers, this dual-action styling and care gel tames unruly brows while also caring for the hair fiber. The result: structured eyebrows with a natural look, no stiff or “crunchy” effect, and no hair loss during makeup removal.

Key ingredients
- Castor oil: nourishes and hydrates, helping to promote a fuller appearance
- Rose water: hydrates the skin and helps reduce hair loss
- B-panthenol (Vitamin B5): strengthens and protects the hair from external aggressions
- Red clover &amp; mung bean extract: a botanical complex that reinforces the fiber and improves density

Ultra-precision brush
- Micro-fiber brush: catches every hair, even the finest ones
- No-clump application for an instantly clean, polished finish
- One-step action: combs, smooths, and sets in a single swipe

Available in 3 shades.

Charlotte Bio Eyebrow Gel shapes and nourishes brows for a natural, defined look in one step. Available in 3 shades.

This Charlotte Bio display includes all 3 shades of the eyebrow gel, with 18 complimentary testers.

Unlike conventional gels made with silicones and synthetic polymers, this dual-action styling and care gel tames unruly brows while nourishing the hair fiber. The result: naturally structured brows with no stiff feel and no hair loss during makeup removal.

Key ingredients
- Castor oil: nourishes and hydrates, helping create a fuller appearance
- Rose water: hydrates the skin and helps reduce hair loss
- B-panthenol (Vitamin B5): strengthens and protects the hair from external aggressions
- Red clover &amp; mung bean extract: a botanical complex that reinforces the fiber and improves density

Ultra-precision brush
- Micro-fiber brush that catches every hair, even the finest
- Clump-free application for an instantly clean finish
- One-step action: combs, smooths, and sets in a single swipe

This Charlotte Bio display includes all 3 eyebrow gel shades with 18 complimentary testers. The formula shapes and cares for brows, delivering a natural, structured look with a clean finish.

The first natural liquid concealer that cares, corrects, and brightens for a refreshed-looking gaze.

Available in 7 shades, the new Charlotte Bio concealer is formulated with a concentrated 3% active complex (Silk Tree &amp; Sacred Herb) to reduce signs of fatigue in just 7 days.

The active ingredients target signs of tired eyes, including dark circles, puffiness, and imperfections, by strengthening the skin’s structures and fighting glycation. It smooths and refines the eye contour.

The green concealer corrects imperfections and instantly neutralizes localized redness.

Dermatologically and ophthalmologically tested.

Our natural liquid concealer cares, corrects, and brightens the eye area, reducing dark circles, puffiness, and redness in just 7 days.

Our bronzer stick is certified organic by Ecocert and Cosmébio. These labels guarantee that it contains 50% organic ingredients and 100% ingredients of natural origin. Its organically sourced ingredients ensure a 100% clean formula, designed with your skin’s well-being in mind.

By choosing this bronzer stick, you’re opting for a healthy, creamy, and highly pigmented formula.

Our organic-certified bronzer stick, made with natural ingredients, offers a clean, creamy, and highly pigmented formula that’s good for your skin.

This Charlotte Bio wooden display includes 18 BB Creams, complete with testers and display stand.

The set includes:
- 6 BB Cream Light (EAN: 3701399702311)
- 6 BB Cream Nude (EAN: 3701399702328)
- 6 BB Cream Gold (EAN: 3701399702335)

One tester is provided for each shade, allowing your customers to easily discover every product.

Recommended retail price per unit : €15.90

This Charlotte Bio wooden display includes 18 BB Creams with testers, offering a complete and convenient retail solution.

A compact organic and natural powder

Our organic, vegan and cruelty free compact powder is composed of 100% natural ingredients and 20% organic ingredients. It is certified Cosmébio and Ecocert, and is produced in northern Italy. She respects the environment as much as your skin. Her little secret? It is composed mostly of vegetable oils including jojoba oil, shea butter, and avocado oil, known for its virtues Its key ingredients? Aloe vera, known and recognized for its multiple properties for the epidermis, and Magnolia bark extract with antioxidant properties.
A quality compact powder at affordable prices
Natural, organic and made in Italy, our compact organic mattifying powder is affordable.

Formulated with organic plant oils (castor, argan, apricot kernel, sunflower) and enriched with blueberry extract, our lip oils combine intense nourishment, comfort, and a natural shine.
Ultra-nourishing, they protect, repair, and prevent dryness, leaving lips soft, supple, and radiant all day long.

- Dual benefit: the silky feel of an oil with the shine of a gloss
- Smooth, non-sticky texture for ultimate comfort
- 3 subtle, universally flattering shades that enhance your lips’ natural color

Nourishing lip oils with organic oils and blueberry extract for soft, radiant, glossy lips in three subtle shades.

An organic and natural blush

Charlotte Bio blush is composed of 100% natural ingredients and 20% organic ingredients. It is certified organic by the labels Ecocert and Cosmébio. These labels ensure that the ingredients have been grown according to the rules of organic farming. 🌱
In addition to being organic, our blush is vegan and cruelty-free, that is to say it is not composed of materials of animal origin and is not tested on animals.


An organic and natural highlighter

Our organic highlighter is made from 100% natural ingredients and is mainly composed of avocado oil, magnolia bark extract and Karanja and Macadamia oil and does not contain talc. 
In addition, 20% of its ingredients are certified organic. Our highlighter is also certified Vegan and Cruelty free. This means that no ingredient is derived from the animal or its farm and no test is performed on an animal. 
A quality highlighter at affordable prices

Charlotte Bio nail polishes are natural, vegan, and cruelty-free, made with 80% ingredients of natural origin. They contain no animal-derived ingredients and are never tested on animals. By choosing vegan and cruelty-free cosmetics, you care for your nails while supporting a more sustainable planet.

Our polishes undergo extensive testing to ensure color intensity, performance, and long-lasting wear, providing you with impeccable quality.

AVAILABLE IN EUROPE ONLY

Charlotte Bio nail polishes are 80% natural, vegan, and cruelty-free, delivering vibrant, long-lasting color while caring for your nails and the planet.

AVAILABLE IN EUROPE ONLY

Organic and Vegan certified 12 Eye-liners wooden display. Wooden testers and display included.
Without pediment, ideal to be placed on a linear.

This package contains: 

- 6 black felt eyeliners
- 6 brown felt eyeliners
- 1 light wood display

The Charlotte Bio display includes 3 lip oils, with a display stand and testers included.

Formulated with organic plant oils (castor, argan, apricot kernel, sunflower) and enriched with blueberry extract, these lip oils deliver intense nourishment, comfort, and a natural shine. Ultra-nourishing, they protect, repair, and prevent dryness, leaving lips soft, supple, and radiant all day long.

Benefits:

- Dual benefit: the silky feel of an oil with the shine of a gloss
- Smooth, non-sticky texture for ultimate comfort
- 3 subtle, universally flattering shades that enhance your lips’ natural color

The Charlotte Bio display includes 3 lip oils, with a display stand and testers included.

Charlotte Bio

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