Caffeine Bullet

It all started when David Hellard, Founder, Ultra Runner, and Eurosport presenter, dropped his caffeine tablet in the sand mid-race and thought, "There has to be a more convenient way to use caffeine in sport." That moment led to the invention of Caffeine Bullet, a caffeine chew that has helped him and thousands of athletes win races all over the world. He found that chewing sped up caffeine absorption, and after multiple taste tests with the help of a food scientist, Caffeine Bullet was created. But our mission didn’t stop at sport. That’s why we evolved into Performance Bullet—a new name for a bigger mission. Whether it’s endurance, hydration, or mental clarity, every product we make is built on the same science-backed ethos. No gimmicks, No underdosed formulas, just effective ingredients, optimally dosed, that work up to 3x faster thanks buccal absorption.