Bu Brands Inc.

BU Brands is dedicated to creating sun protection people genuinely love to wear. Founded by sunscreen experts Jeff and Josie, who bring over 30 years of experience in developing high-performance sunscreens, the brand focuses on innovation, comfort, and effectiveness. Every product is carefully formulated to deliver powerful, reliable protection while feeling light, smooth, and luxurious on the skin. Designed for everyday use. Often described as “the sunscreen for people who hate sunscreen,” BU Brands proves that effective sun care doesn’t have to compromise on feel, texture, or enjoyment—making daily sun protection simple, comfortable, and something to look forward to each and everyday, so it becomes a regular part of your routine and you never forget