APRIORI

Apriori — Design. Sustainability. Functionality. Apriori is a London-based eco-luxury oral-care brand, proudly made in Ukraine, that reimagines the toothbrush as a minimalist, elegant design object. Our SLIM by Apriori collection, winner of the Red Dot Award for Product Design, reflects the perfect balance of aesthetics, sustainability, and innovation. Developed with dental specialists, Apriori toothbrushes offer exceptional cleaning performance with a gentle touch. Features like the asymmetric bristle pad and cross-furrow design enhance plaque removal, while plant-based materials, bio-based filaments, and fully compostable packaging minimise environmental impact. Efficient engineering makes handles 30% lighter without compromising quality. Follow us for updates, or reach out if you have any questions — we’re here to help.