<p>Trends may come and go, but the beauty industry as a whole is growing steadily. Whether you&rsquo;re looking to sell giftable <a href="https://www.creoate.com/product-category/skincare">skincare</a> in your store, or restock your salon or spa, we have you covered. Discover a wide range of beauty products in bulk quantities, with everything from <a href="https://www.creoate.com/product-category/makeup">high-quality wholesale cosmetics</a> to luxurious wholesale skincare products and tools, all from independent beauty store suppliers across the UK, USA, and Europe. And with vegan, handmade, and eco-friendly options available, you can be sure your beauty products and cosmetics match your values.</p>
<h2>What kind of wholesale beauty products can I find on CREOATE?</h2>
<p>With hundreds of beauty wholesalers selling through CREOATE, you’ve got plenty of choice when it comes to stocking your shop, spa, or salon with wholesale cosmetics and beauty products. Whether you’re a shop owner, beautician, or work in cosmetology, you’ll find the right products for you from suppliers near and far.</p>
<p>If you’re looking for skincare products, we have everything from <a href="https://www.creoate.com/product-category/face-serums">science-backed serums</a> to organic scrubs, as well as <a href="https://www.creoate.com/product-category/skincare-beauty-tools">trending tools</a> like gua shas and jade rollers. Our sellers also stock plenty of makeup products, from foundation to <a href="https://www.creoate.com/product-category/lip-care">lip gloss</a>, and everything in between. If you’re after something more relaxing, there’s also a wide range of bath products, including <a href="https://www.creoate.com/product-category/bath-bombs">bath bombs</a> and <a href="https://www.creoate.com/product-category/bath-salts">bath salts</a>. And nails and hair get a look in too, with <a href="https://www.creoate.com/product-category/hair-shampoo">shampoo</a> and <a href="https://www.creoate.com/product-category/hair-conditioner">conditioner</a> for different hair types, as well as nail polish and <a href="https://www.creoate.com/product-category/nails">nail care</a> products.</p>
<p>Not sure where to start? With <a href="https://www.creoate.com/product-category/beauty-bundles">beauty bundles</a>, sellers assemble a collection of their beauty products that work well together, giving you the perfect beauty starter pack if you’re new to selling in this category.</p>
<p>CREOATE’s sellers and distributors come from across the UK, US and Europe, but many will be able to ship orders in under three days, meaning you won’t have to wait long to stock these beauty supplies in your store. And you have 60 days to send back anything that doesn’t sell, too — just make sure you don’t open any beauty products you want to return.</p>
<h2>Wholesale beauty product trends & bestsellers </h2>
<p>Whether you choose to follow trends or stick to the classics, understanding what’s trending and selling well is a great place to start. </p>
<h3>Wholesale beauty bestsellers</h3>
<ul>
<li><a href="https://www.creoate.com/product-category/skincare-beauty-tools">Skincare & Beauty Tools</a> — gua shas, jade rollers, and other tools that help release tension, improve blood flow, and reduce inflammation </li>
<li><a href="https://www.creoate.com/product-category/bath-bombs">Bath bombs</a> — and other bath additives (particularly in the run up to Christmas)</li>
<li><a href="https://www.creoate.com/product-category/men-grooming">Men’s grooming products</a> — a fast-growing product category with a growing selection of products designed for men</li>
</ul>
<h3>Natural, sustainable & ‘clean’ skincare </h3>
<p>Many customers are opting for stripped-back skincare products that put the power of natural ingredients front and centre, and many beauty wholesale suppliers are primed to offer just that.</p>
<h3>Scientific skincare</h3>
<p>Meanwhile, others are turning to products with a more scientific approach, getting to grips with acid exfoliators, vitamin c, hyaluronic acid, and other trending ingredients. </p>
<h3>Self care moments  </h3>
<p>Seek out wholesale beauty products that help your customers build calming rituals, and take a moment for themselves. These products are timeless gifting options. </p>
<h3>Vegan skincare</h3>
<p>For anyone striving to lead a vegan or plant-based lifestyle, having beauty and skincare options that align with your values is essential. We recommend prioritising cruelty free items in your search for new beauty lines.</p>
<h2>FAQs</h2>
<h3>What’s a ‘good’ margin for beauty products?</h3>
<p>We recommend looking for a margin of about 35-40% when stocking beauty products and toiletries, although this depends on your business, and on the products themselves. Most makeup and skincare products don’t have a printed expiry date, and as a guideline may last up to a few years unopened. On the packaging, you’ll see a recommendation for how long you should keep the product once opened.</p>
<p>However natural skincare and makeup may have an expiry date, as it doesn’t contain the normal preservatives that give these products a longer shelf life. In this case, it’s better to look for a higher margin, as these products need a quicker turnaround time.</p>
<h3>How do I know if these products meet beauty regulations in my country?</h3>
<p>CREOATE sellers are responsible for ensuring that their products and packaging meet the requirements for each country they supply to, and can exclude any countries they’re not yet ready to sell to. So if you’re buying from CREOATE, you should only see products that match the requirements for your selected country. If you have any questions on this, please reach out to us on live chat.</p>
<h3>Why should I buy wholesale beauty items from CREOATE?</h3>
<p>While you can often buy wholesale beauty products directly from suppliers, you’ll get a lot more choice when you shop through CREOATE, with over 1,180 brands (and counting!) selling together in one place.</p>
<p>We want to make shopping for your store as easy as shopping for yourself. It’s why we offer retailers 60-day returns, and make it easy to shop from multiple sellers in one place, and check out just once. And with many suppliers offering lead times of under a week, you won’t have to wait long to stock these products in your store, or need to plan your assortment months in advance.</p>
<h3>Does CREOATE collaborate with beauty product suppliers in the UK?</h3>
<p>Yes! In fact a large proportion of our beauty suppliers and distributors are based in the UK or the US, with others spread across wider Europe and Canada. We make it really simple to shop from beauty suppliers wholesale wherever you’re based, and even if the brand you’re buying from is based abroad.</p>


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Beauty

Shop over 10,000 wholesale beauty products from independent global suppliers, all in one place. Free shipping & 60-day returns available.

Wholesale Beauty Products - Independent Beauty Wholesale Suppliers

At AmazingCosmetics, we believe that makeup should do more than just cover—it should care. Founded with a passion for creating high-performance formulas that love your skin back, we design products that empower, enhance, and truly transform. Our mission is to craft beauty essentials that deliver real results while promoting healthier, more radiant skin from within.

We got our start behind the scenes, trusted by professional makeup artists on film and TV sets who needed products that performed under pressure. Our iconic AMAZINGCONCEALER quickly became a cult favorite thanks to its unbeatable, undetectable coverage—and even 25 years later, it’s still setting the standard.

We’re proud to be a women-owned, independent brand, committed to creating multitasking, skin-loving solutions for real life.

10% OFF

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AMAZING COSMETICS

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Creoate

The world’s best concealer, trusted by professional makeup artists, their celebrity clients and Influencers for the past 20 years, because it works. Seamlessly covers any skin imperfection including dark circles, blemishes, redness, uneven skin tone, and more. Color corrects at the same time. Available in 16 skin-loving shades for every complexion. This creamy, liquid concealer does it all.

DESCRIPTION
Trusted by pro makeup artists and coveted by beauty insiders, AMAZINGCOSMETICS high performance AMAZINGCONCEALER is the ultimate triple-threat. Ultra-concentrated, water-resistant and loaded with anti-oxidants and cucumber fruit extract, our AMAZINGCONCEALER gives you breathable, long-wear coverage that is virtually invisible. And its creamy texture blends seamlessly into skin, so it never cakes or creases. 6ml

DIRECTIONS
Ultra-concentrated means a little goes a long way. Apply small dots in the shape of an upside down triangle starting at the inner corner of eye and blend. Repeat application until desired coverage is achieved. To instantly erase the looks of blemishes, redness, broken capillaries, sun damage, brown spots, uneven skin tone, etc., dot on and blend with fingertip, our Concealer Brush, or our SMOOTH Blender until product and flaws disappear. Set with our Velvet Mineral Powderset.

DESCRIPTION
Go for the glow with our multi-tasking Illuminate Primer + Highlighter. This lightweight, water-based formula infused with Daisy Extract helps to fade the appearance of dark spots and conceal flaws to instantly brighten your skin, giving you luminous glow that never fades. Wear alone for a sheer glow, use as a base to extend the wear of your concealer and foundation or as a highlighter for extra definition.

DIRECTIONS
Apply a dime size amount to face before makeup application. Use as a highlighter on top of cheekbones and under brow bone, as well as on neck, décolletage, arms and legs. For optimal application, apply with our SMOOTH Blender.

PRO TIP: Mix a small amount with AMAZINGCONCEALER® for dual use as a lightweight foundation.

Our newest 2-in-1 product combines treatment concealer and water-based, yet full coverage foundation. Both packed with good for your skin ingredients. You asked and we answered. You wanted a treatment concealer for under eyes that was high coverage + a creamy liquid foundation that would even out your skin tone and provide enough coverage to get you that flawless look you’ve wanted for so long. All while being undetectable on the skin.

DESCRIPTION
Our new SMOOTH® Duo is changing the beauty game by giving you a Crème Concealer and Foundation in 1 tube! Mind blown. 1.06 oz

IN THE CAP
Our SMOOTH Créme Concealer is formulated with skin-loving ingredients that help reduce under eye puffiness, minimize dark circles, moisturize &amp; protect the delicate skin around your eye.

IN THE TUBE
Our SMOOTH Foundation uses a water-based formulation that delivers full coverage and a super lightweight feel. We also packed it with peptides &amp; anti-oxidants 400x more moisturizing than Sodium Hyaluronate, to fight wrinkles &amp; moisture-loss.



Need help choosing your shade? Check out our SHADE FINDER. 

DIRECTIONS
Apply a small amount of the Crème Concealer to erase dark circles, blemishes and redness, wherever you need it. Apply Foundation all over face to even out skin tone and complexion. Since its a water-based formula, we recommend squeezing the tube gently in an upright position before use. Typically, a dime size amount is all you need for full, natural-looking coverage. Both can be applied with fingertips or our SMOOTH® Blender.

PRO TIP: For optimum results, apply on skin that has been prepped and primed with our Anti-Aging Face Primer or Illuminate Primer + Highlighter.

DESCRIPTION
Lock in your look with AMAZINGCOSMETICS® one shade fits all, translucent Velvet Mineral Powderset. This ultra-light and super fine mineral formula sets your makeup while filling in the blanks to eliminate pores and even out skintone. Apply over makeup or alone for weightless coverage and a flawless finish that lasts all day. .32 oz

DIRECTIONS
Using our Velvet Brush apply Velvet Mineral Powderset over your concealer or foundation to set makeup and lock in your look. Apply, as needed, throughout the day for a quick touch-up.

Our line smoothing makeup primer blurs imperfections and minimizes the appearance of wrinkles. It preps under the eyes for perfect concealer application and can be used anywhere you see fine lines. This gel-like formula is lightweight, yet helps improve dry skin. It contains powerful ingredients including botanicals and the award winning NeodermylⓇ

DESCRIPTION
Formulated with award-winning Neodermyl® Technology, this powerful, concentrated blend of peptides, ceramides and botanicals helps to smooth, firm and hydrate your skin, and has been shown* to deliver:

- 13x increase in firmness
- 15% noticeable visible reduction in wrinkle depth and volume after 15 days of use
- 91% said fine lines were less obvious
- 91% said AMAZINGCOSMETICS® Line Smoother + Primer was easy to use
- 100% said their skin looked and felt smoother
- 100% said they would recommend AMAZINGCOSMETICS® Line Smoother + Primer to their friends
- 100% were satisfied with the performance of AMAZINGCOSMETICS® Line Smoother + Primer

All while prepping your skin for a flawless makeup application. 15ml

DIRECTIONS
Squeeze a small amount of product out of the tube and use the roller ball applicator to apply onto skin. Use your fingers to pat the product in and blend out.

Apply to any areas with fine lines, large pores and textured skin.

We recommend applying this primer after your moisturizer and before your foundation or concealer. Let sit for a minute before applying makeup.

Our Line Smoother + Primer blurs and minimizes the appearance of fine lines, pores and textured skin. It contains powerful ingredients like botanicals and the award winning Neodermyl.

DESCRIPTION
Whether you’re a seasoned makeup-pro or beginner, our SMOOTH® Blender has you covered. Poreless and latex-free, this blender allows you to create an airbrushed look and smooth finish every time. Designed with unique AquaLock Technology, this pore-less, edge-less and latex-free blender keeps product on your skin, not trapped in the blender to craft a streak-free, airbrushed look and smooth finish.

DIRECTIONS
Wet with water and squeeze out excess liquid. Note: SMOOTH Blender will increase in size. Can be used dry as well. Use the domed side for all over application and the precise pointed side for smaller, hard to reach areas. Use with primer, concealer, foundation, powder, or any other complexion product. For best results, use a stippling motion to apply and blend away.

Gently cleanse following each use to help maintain longevity. We recommend replacing your SMOOTH Blender every 3 months, when used regularly.

For those with serious dark circles, spots, and skin imperfections our corrector will become your new best friend! Three shade combinations for every skin tone. This creamy concealing color corrector formula helps neutralize dark areas and correct where needed. Good for your skin ingredients, like cucumber extract, help minimize puffiness under the eyes for a refreshed and energized look. 

DESCRIPTION
The pros' secret weapon, AMAZINGCONCEALER® Color Corrector instantly neutralizes under eye circles, dark spots and skin discolorations to give you a perfectly balanced and more even complexion. Enriched with vitamin E and cucumber fruit extract, this multi-purpose, highly-concentrated corrector depuffs, softens, and soothes skin as it conceals and corrects. Formulated with ceramide NP which boosts skin renewal and Sodium Hyaluronate which helps the skin retain more of its own moisture, so your complexion looks, feels and stays hydrated. In three color-correcting shade combinations that address every, unique skin tone.  .22 oz

DIRECTIONS
Dot a small amount of product onto affected area and blend with fingertips. Refer to shade breakdown below for further detail.

Fair-Light  Use light orange to neutralize pale blue tones under eye; use green to neutralize red and pink tones typical of blemishes and scarring.

Light-Medium Use orange to neutralize blue/purple tones under eye; use yellow to neutralize pink tones typical of rosacea and broken capillaries.

Medium-Deep  Use apricot to neutralize blue/green tones under eye; use terra cotta to neutralize brown/red tones typical of spots and discolorations.

DESCRIPTION
This multi-purpose Concealer Brush features a compact head designed to target every blemish, circle and spot with exacting precision for effortless makeup application. High-grade, ultra-soft synthetic fibers seamlessly apply and blend concealer exactly where you need it, for smooth coverage and professional results. Works with our full line of Concealers.

DIRECTIONS
Use to apply pin-dot amounts of concealer in the shape of an upside down triangle starting at the inner corner of eye and blend. Repeat until desired coverage is achieved. Use to dot concealer directly onto blemishes, redness, broken capillaries, sun damage, brown spots, and uneven skin tone, then blend.

DESCRIPTION
Our universal, multi-tasking Velvet Brush lets you seamlessly apply, blend, and buff powder foundations, loose and pressed powders, blush and bronzer. Its expert design blurs away the appearance of lines, pores, and imperfections for an natural-looking, airbrushed effect.

DIRECTIONS
Apply bronzer, blush or powder to the tip of brush, tap lightly to remove excess product and brush in circular motions.

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