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Buddy Fernandez used to work in advertising. Then one day in the late 80s, during a particularly hellish 20-man brainstorm about how to sell soup, Buddy stood bolt upright and walked out. With only his A4 writing pad, a HB pencil and an overwhelming desire to re-discover the truth, Buddy wandered, gambled, drank scotch in a row boat at midnight, and eventually - to make ends meet - began writing and selling honest greeting cards that finally said it like it was. Thus the Buddy Fernandez Card Company was born, operating from the back of Buddy’s Vauxhall Viva in a Kwik-Save car park on the outskirts of Penrith.
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